Pregled medijskog tržišta u regionu (Mediana Adria)
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This document compares media markets across countries in the region. It provides data on reach of media, time spent with media, and the most popular broadcast, print and online media in Serbia, Bosnia, Croatia, Macedonia and Slovenia based on Mediana TGI 2014 surveys. Television reaches the largest portion of populations, with the most watched channels being Prva in Serbia, BHT1 in Bosnia, HRT1 in Croatia, Sitel in Macedonia and Pop TV in Slovenia. Social networks and online media websites are also summarized.
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Pregled medijskog tržišta u regionu (Mediana Adria)
- 1. UPOREDNA ANALIZA MEDIJSKOG TRŽIŠTA ZEMALJA U REGIONU Borislav Radojković, Mediana Adria, Beograd 25. februar 2015
- 2. DOSEG MEDIJA U SRBIJI 2Izvor: Mediana TGI 2014; n=5221 7 186 862 stanovnika
- 3. DOSEG MEDIJA U BIH 3Izvor: Mediana TGI 2014; n=2003 3 791 622 stanovnika
- 4. DOSEG MEDIJA U HRVATSKOJ 4Izvor: Mediana TGI 2014; n=4053 4 284 889 stanovnika
- 5. DOSEG MEDIJA U MAKEDONIJI 5Izvor: Mediana TGI 2014; n=2009 2 065 769 stanovnika
- 6. DOSEG MEDIJA U SLOVENIJI 6Izvor: Mediana TGI 2014; n=4011 2 061 623 stanovnika
- 7. DOSEG MEDIJA U REGIONU 7Izvor: Mediana TGI 2014; n=5221+2003+4053+2009+4011 7 186 862 3 791 622 4 284 889 2 065 769 2 061 623 77 62 38 37 26 84 68 35 31 35 83 75 53 42 44 80 64 27 31 24 87 75 75 53 36 Srbija BiH Hrvatska Makedonija Slovenija
- 8. KORIŠĆENJE MEDIJA U MIN/DAN 8Izvor: Mediana TGI 2014; n=5221+2003+4053+2009+4011 7 186 862 3 791 622 4 284 889 2 065 769 2 061 623 136 148 114 142 160 93 123 184 112 132 116 75 135 161 147 Srbija BiH Hrvatska Makedonija Slovenija
- 9. Prva 22* Federalna televizija 26 NOVA TV 49 TV Sitel 40 Pop TV 60 B92 19* BHT 1 26 HRT 1 36 TV Kanal 5 35 Kanal A 52 RTS 1 13* Pink BH 24 RTL 34 TV Alsat - M 15 Slovenija 1 47 Radio S 15 Radio Kalman 8 Radio Antena Zagreb 15 RA Antena 5 19 Radio 1 21 B 92 5 BH Radio 1 5 Narodni radio 10 Ra Kanal 77 9 Radio Slovenija 2 - Val 202 14 TDI Radio 4 Radio BN 4 Otvoreni radio 8 RA Buba Mara 3 Radio Aktual 11 Blic 11 Dnevni avaz 17 24 Sata 19 Вест 13 Slovenske novice 20 Alo 9 Euro blic 9 Jutarnji list 15 Дневник 8 Delo 9 Kurir 8 Glas Srpske 6 Večernji list 10 Вечер 4 Večer 7 NAJGLEDANIJE, NAJSLUŠANIJE, NAJČITANIJE 9Izvor: Mediana TGI 2014; n=5221+2003+4053+2009+4011; *AGB Nielsen;
- 10. DRUŠTVENE MREŽE – TOP 3 10Izvor: Mediana TGI 2014; n=5221+2003+4053+2009+4011 42 49 48 51 52 24 29 35 35 44 5 12 8 8 22 Serbia Bosnia Croatia Macedonia Slovenia 7 10 27 28 30
- 11. POSEĆENOST INTERNET STRANICA - TOP 3 11Izvor: Mediana TGI 2014; n=5221+2003+4053+2009+4011; 22 23 36 13 59 15 21 18 9 42 10 18 17 9 31 Serbia Bosnia Croatia Macedonia Slovenia
Editor's Notes
- #11: Facebook – vsi uporabniki, redni + občasni