This document defines culture and outlines its key characteristics. It discusses how culture is abstract, gradually changing, and consists of learned behaviors and patterns shared through symbolic interaction. Culture is learned, shared, patterned, and adaptive. The document also examines culture's impact on business in areas like multiculturalism, cross-cultural literacy and competence, and managing diversity for competitive advantage. It provides characteristics of successful negotiators and discusses the negotiation process stages of pre-negotiation, face-to-face negotiation, and post-negotiation. Finally, it outlines the personal, organizational, domestic, and international environmental factors that influence international business negotiations.
2. Nature of Culture:
Abstract Concept
Narrow sense: Activities as a dance, drama, music and festivals
True sense: Knowledge, Belief, Art, Morals, Law, Customs and
other capabilities and habits acquired
thoughts and behavioural patterns through language and other
form of symbolic interaction
Changes gradually
A Culture is the configuration of learned behaviour and result of
behaviour whose component elements are shared and transmitted
by the member of particular society.
- Ralph Linton (1945:21)
4. Cultures Consequences on Different Aspects of
Business
Multiculturalism
Spreading
Cross- culture
Literacy
Managing
Diversity
Culture &
Competitive
Advantage
Removing
Cross- Cultural
Illiteracy
5. Spreading Cross- Cultural Literacy
Removing Cross- Cultural Illiteracy
Cultural & Competitive Advantage
Managing Diversity
6. Personality of Successful Negotiator
Pleasing
Encouraging
Associative
Open
Powerful (Leader, Authoritative)
Impressive
Friendly
Knowledgeable
Communicative
Ability to keep secrets
Confident
Hard Working
Team man
10. Pre- negotiation
Identify contents of the deal
Create alternatives
Put yourself in their shoes
Gauge the appropriateness of the Message
Build up the Relative power
11. Face- to- Face Negotiation
Selection of Negotiator
Expendable person
Individual Vs Team
12. Post Negotiation
Closing Negotiation
Get Tax & Legal Advice
Agreement preparation
Anticipating for Final Approval
13. Negotiation Process and Specifies of
International Environment
Personal
Behaviour of
Negotiator
Organisational
Culture
Domestic
Business
Environment
International
Business
Environment
14. Environmental Context
1. Political & Legal Environment
2. Internal Economics
3. Foreign Government &
Bureaucracy
4. Instability
5. Ideology
6. Culture
7. External Stakeholders
Immediate Context
1. Relative Bargaining Power
2. Level of Conflicts
3. Relationship between negotiators
4. Desired outcome
5. Immediate stakeholders