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CULTURE, DEFINITION
AND
CHARACHERISTICS
Unit I
Nature of Culture:
 Abstract Concept
 Narrow sense: Activities as a dance, drama, music and festivals
 True sense: Knowledge, Belief, Art, Morals, Law, Customs and
other capabilities and habits acquired
 thoughts and behavioural patterns through language and other
form of symbolic interaction
 Changes gradually
 A Culture is the configuration of learned behaviour and result of
behaviour whose component elements are shared and transmitted
by the member of particular society.
- Ralph Linton (1945:21)
Characteristics of Culture:
 Learned
 Shared
 Trans generational
 Symbolic
 Patterned
 Adaptive
 Purpose
 Pervasive
Cultures Consequences on Different Aspects of
Business
Multiculturalism
Spreading
Cross- culture
Literacy
Managing
Diversity
Culture &
Competitive
Advantage
Removing
Cross- Cultural
Illiteracy
 Spreading Cross- Cultural Literacy
 Removing Cross- Cultural Illiteracy
 Cultural & Competitive Advantage
 Managing Diversity
Personality of Successful Negotiator
 Pleasing
 Encouraging
 Associative
 Open
 Powerful (Leader, Authoritative)
 Impressive
 Friendly
 Knowledgeable
 Communicative
 Ability to keep secrets
 Confident
 Hard Working
 Team man
Negotiation Process
Pre-
Negotiation
Face- to-
Face
Negotiation
Post
Negotiation
 https://www.youtube.com/watch?v=p_ympJCNYKk
Pre- negotiation
 Identify contents of the deal
 Create alternatives
 Put yourself in their shoes
 Gauge the appropriateness of the Message
 Build up the Relative power
Face- to- Face Negotiation
 Selection of Negotiator
 Expendable person
 Individual Vs Team
Post Negotiation
 Closing Negotiation
 Get Tax & Legal Advice
 Agreement preparation
 Anticipating for Final Approval
Negotiation Process and Specifies of
International Environment
Personal
Behaviour of
Negotiator
Organisational
Culture
Domestic
Business
Environment
International
Business
Environment
 Environmental Context
1. Political & Legal Environment
2. Internal Economics
3. Foreign Government &
Bureaucracy
4. Instability
5. Ideology
6. Culture
7. External Stakeholders
 Immediate Context
1. Relative Bargaining Power
2. Level of Conflicts
3. Relationship between negotiators
4. Desired outcome
5. Immediate stakeholders

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1. culture, its definition & characteristics

  • 2. Nature of Culture: Abstract Concept Narrow sense: Activities as a dance, drama, music and festivals True sense: Knowledge, Belief, Art, Morals, Law, Customs and other capabilities and habits acquired thoughts and behavioural patterns through language and other form of symbolic interaction Changes gradually A Culture is the configuration of learned behaviour and result of behaviour whose component elements are shared and transmitted by the member of particular society. - Ralph Linton (1945:21)
  • 3. Characteristics of Culture: Learned Shared Trans generational Symbolic Patterned Adaptive Purpose Pervasive
  • 4. Cultures Consequences on Different Aspects of Business Multiculturalism Spreading Cross- culture Literacy Managing Diversity Culture & Competitive Advantage Removing Cross- Cultural Illiteracy
  • 5. Spreading Cross- Cultural Literacy Removing Cross- Cultural Illiteracy Cultural & Competitive Advantage Managing Diversity
  • 6. Personality of Successful Negotiator Pleasing Encouraging Associative Open Powerful (Leader, Authoritative) Impressive Friendly Knowledgeable Communicative Ability to keep secrets Confident Hard Working Team man
  • 10. Pre- negotiation Identify contents of the deal Create alternatives Put yourself in their shoes Gauge the appropriateness of the Message Build up the Relative power
  • 11. Face- to- Face Negotiation Selection of Negotiator Expendable person Individual Vs Team
  • 12. Post Negotiation Closing Negotiation Get Tax & Legal Advice Agreement preparation Anticipating for Final Approval
  • 13. Negotiation Process and Specifies of International Environment Personal Behaviour of Negotiator Organisational Culture Domestic Business Environment International Business Environment
  • 14. Environmental Context 1. Political & Legal Environment 2. Internal Economics 3. Foreign Government & Bureaucracy 4. Instability 5. Ideology 6. Culture 7. External Stakeholders Immediate Context 1. Relative Bargaining Power 2. Level of Conflicts 3. Relationship between negotiators 4. Desired outcome 5. Immediate stakeholders