1. 舒从亠亳仆亞 于于仂亟仆舒 仍亠从亳
By: Pavel Vassiljev
BA Marketing
MSc International Marketing &
Brand Management
2. The process of planning and executing the conception, pricing, promotion and
distribution of ideas, goods and services to create exchange and satisfy individual
and organisational objectives American Marketing Association (1985)
The management process responsible for identifying, anticipating and satisfying
customers needs profitably Chartered Institute of Marketing (1984)
Marketing is a social and managerial process by which people and groups obtain
what they need and want through creating, offering and exchanging products and
value with others Kotler, Bowen and Makens (2003)
Marketing involves a management decision process for producers, focused on a
customer decision process, with the two sets of decisions coming together in an
exchange transaction Middleton (2001)
6. 仂亳 舒从亠亳仆亞舒
亅舒 仗仂亳亰于仂亟于舒 Production Era
亅舒 仗仂亟从舒 Product Era
亅舒 仗仂亟舒亢 Era of Sales
亅舒 仄舒从亠亳仆亞舒 Marketing Era
亅舒 于亰舒亳仄仂仂仆仂亠仆亳亶 Relationship Era
亅舒 仂亳仂-亳亠从仂亞仂 Socio-ethical Era
仄舒从亠亳仆亞舒
