1 wayback burgers international 2014 template
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This document summarizes the history and growth of a burger franchise company. It was founded in 1991 and began franchising in 2009. It now has over 91 US locations and international growth, including two master franchise agreements in Saudi Arabia and Argentina. It provides support functions for international franchisees such as real estate selection, construction support, training, procurement, and marketing.
1 wayback burgers international 2014 template
- 5. History Founded in 1991 in Newark, DE USA Partnership formed October 27, 2008 John Carter Founder John Eucalitto President William Chemero Executive VP Richard Tarascio VP of Operations
- 6. Growth Franchising commences March 2009 21 Employees based in Cheshire, CT 91 US locations open 250 + under contract Contract with US Navy Exchange Ventura, CA Newport, RI Groton, CT Submarine Base
- 7. Growth 1st International Master Franchise Agreement Signed (May 2013) Topaz MENA (under construction in Saudi Arabia) 2nd International Master Franchise Agreement (September 2013) Argentina S.A. (under construction in Buenos Aires) 3 Area developers in MENA ( Eastern KSA, Kuwait, Sudan ) Additional LOIs out in multiple countries Qatar, United Arab Emirates , Morocco , Mexico, Alberta, Canada, Ontario, Canada
- 8. Topaz MENA Omar Babaker Chairman Abdulrahman Alieedon Vice Chairman Yasser Ibrahim - CEO
- 9. Argentina S.A. Francisco Llamas - President Leonardo Llamas Trivi Vice President
- 21. Simply the Best Tasting Burgers and Shakes in the World!
- 30. Franchise Development Real Estate Selection Construction Procurement Pre-Opening Training Ongoing Operational Support Marketing International Support
- 31. Registrations/Legal Compliance Trademarks Local Registrations Marketing for Prospects Brokers Franconnect System for documentation and support Area Developer vs Master Franchisee Approach for Development by Country International - Franchise Development
- 32. International Construction Department Interior Design Standards/Prototype Design Review Construction Drawings Equipment Manual/Specifications Signage Exterior Design Construction Material Specifications Ensure Completion is to Specifications
- 33. International Real Estate Department Assist with Broker Selection Review Demographics Site Selection Approval Lease Negotiation Lease Administration within Franconnect
- 34. International Procurement Department Product Specification Manual Distribution Administration Secure Distribution Monitor Pricing Quarterly review of Purchases by Distributor Approve Alternative Products As needed by local influence
- 35. International Training & Support Initial IST/Wayback U 25 Day Program (10-5-10) Quality Assurance Reports (QARs) Ensure Quarterly completion Review compliance issues/follow-up with Franchisee Translate manuals as needed Training videos OLO/Micros integration Weekly Calls/Webinar with Franchisee Weekly P&L Review
- 36. International Marketing Ensure Brand Identity and Positioning Creative Design Review translated media Local Website Management Social Media Set standards Review sites LRM Manuals Annual review of Marketing Plans and Budgets Assist Franchisees with securing Advertising Agency
- 38. Wayback Competition Cost of Entry $250,000 US Smaller Footprint 1600 square feet 700 sf with Food Court Lower operating expenses rent utilities insurance Fewer Employees Cost of Entry $500,000 US Larger Footprint 2000 square feet + Higher operating expenses rent Utilities insurance More Employees How do we compare?
- 41. KSA-Eastern region WAYBACK BURGERS Area Developer
- 42. Signing the ADFA For Eastern region
- 43. WAYBACK BURGERS KHOBAR KSA opening Soon