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10 составляющих уникального контента
Мила Божко 28 февраля 2015
Обо мне
promorepublic.com
Мила Божко
Content&Education Manager
PromoRepublic
promorepublic.com
Что такое уникальный контент?
Это контент, который рерайтят, лайкают и шерят.
promorepublic.com
#1 Контент-стратегия
Конкуренты
и рынок
То, о чем
ЦА хочет
слушать
То, о чем вы
хотите
рассказывать
Вишукано про кіно разом зі Stella Artois
promorepublic.com
Stella Artois
Birchbox
Если вы не закажете Birchbox, вы пропустите что-то важное.
promorepublic.com
promorepublic.com
10%
20%
40%
30%
Продающий
Развлекательный
Промо: конкурсы, акции
Персональный/личный
Выделяемся за счет
уникальных рубрик по
тематикам!
#2 Рубрики
promorepublic.com
British Council Ukraine
promorepublic.com
#3 Фотографии
Не старайтесь пользоваться картинками из Google Pictures!
Используйте фотостоки Освойте графические редакторы
Создайте свой стиль: фон, лого
Drag and drop редактор
promorepublic.com
#4 Вирусный контент
promorepublic.com
«На дне»
promorepublic.com
promorepublic.com
#5 Видео
Используйте положительные эмоции
#6 Скринкасты
promorepublic.com
Фотографии больше не работают!
http://www.socialbakers.com/blog/2367-native-facebook-videos-get-more-reach-than-any-other-type-of-post
promorepublic.com
#7 Типы/форматы контента
Наука
Игнор
Вовлечение,
интерактив
Просто
лайки
Информация
Эмоции
Графики
Инфографика
Видео
Комиксы
Мемы
Coub
Фото
#8 Персонажи
FamousNiki
promorepublic.com
promorepublic.com
#9 Тренды
Актуальность
и быстрая
реакция
Говорите
на языке
интернета
Twitter, Google Trends, hashtag, unicode
Локальность
# 10 Статьи
promorepublic.com
promorepublic.com
Спасибо!
Сервис: promorepublic.com
Блог: http://ru.promorepublic.com/university/category/
blog
Университет: http://ru.promorepublic.com/university/
lessons-page
Facebook: https://www.facebook.com/PromoRepublic
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10 составляющих уникального контента