10 A/B Testing Mistakes that Make Your Wallet Cry
•
36 likes•6,736 views
When you think about a/b testing, you instantly think about increasing your conversion rate, but that is the most deeply rooted mistake in all of conversion optimization and a/b testing. Pre-plan your tests and avoid these 10 common mistakes when A/B testing.
10 A/B Testing Mistakes that Make Your Wallet Cry
- 1. 10 A/B Testing Mistakes That Make Your Wallet Cry ! Don’t Just Measure Conversion Rate! Sequential Testing Is Not A/B Testing. Random Testing. Prioritization of tests. Small website changes give small conversion changes. Calling tests early Don’t surprise your regulars. Pre-plan your tests sample size. Website wide consistency for tests. Segmenting requires a bigger sample size. A B www.convert.com