The document outlines 10 benefits of mobile marketing: 1) immediacy as messages can be delivered within seconds, 2) affordability with modest prices, 3) global distribution to reach people worldwide, 4) high response rates of 15% versus 2-3% for other mediums, 5) ability to customize content for different audiences, 6) mobility as messages can reach recipients anywhere, 7) integration with existing marketing strategies, 8) interactivity through two-way communication, 9) quantifiable results that can be tracked, and 10) viral potential as messages can easily be shared.