Gamification uses game mechanics to make everyday situations more fun and engaging in order to motivate and incentivize people. It can be used to drive employee learning and encourage customers to perform tasks like making purchases or sharing information about brands on social media. When done effectively through rewards and achievements, gamification can increase brand awareness and loyalty by producing highly engaged customers and communities.
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10 Gamification's benefits
2. Gamification makes usual and boring situations fun and engaging. It uses
game mechanics that create new games and experiences every day.
3. Game elements can drive employees learning behavior both by capturing
their interest and motivating them to continue learning. As everyone
speaks game language, they will be encouraged to perform specific
educational tasks without being told to.
4. Increase your brand awareness, brand visibility and brand recognition
through the combination of game mechanics with social media. Users are
encouraged to perform special tasks in order to benefit from a reward,
while brands gain referrals and virality.
5. A satisfied customer will talk about your brand for free and your potential
customers will hear positive messages from their circle.
6. Brands dont advertise. They are integrated as fun content and users are
happy to play with them. Brands provide a non-intrusive and fun
experience which rewards the user. Therefore, it incentivizes inherent
motivation through engaging achievements producing high levels of brand
embedment.
7. an engaged customer will buy more. An app could detect users who are
near the stores in order to attract them to go inside and scan the QR code
of the product in order to win a discount.
8. Promote your products in a different way. Gamification app will inform
customers about new products allowing them to have a wider knowledge
of their uses in a fun and interactive way.
9. The experience they live, in the app encourages users to communicate,
share ideas, post pictures on their social media in order to expand their
fan community. If the brand wants to scale up the amount of registrations
on their website, they can choose a game that requires a registration form
in order to complete it or give out a prize.
10. Youll give your customers something more than your competitors by
implementing gamification on a web and app environment.
11. If customers are emotionally involved with the brand, theyll stay with you
longer. Game mechanics and a social component, bring together the
perfect formula to engage users and retain them.
12. Well tell you how to achieve it.
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