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1. 10 reasons why you shouldn’t pay attention to customer centricity According to Rik Vera Dynamics Experience – April 15th 2014

2. #1 you have no customers

3. #2 your customers do not do social media

4. #3 social media is a hype

5. #4 social media is youth only

6. #5 they will get over it

7. #6 it is a moneypit

8. #7 what your customers think is irrelevant

9. #8 you just know what your customers want

10. #9 your company has got absolutely nothing to tell

11. #10 you are just fed up with everything

12. Convinced that you should pay attention to customer centricity?

13. HOW

14. HOW

15. The wedding

10 reasons why you shouldn't pay attention to customer centricity