This document outlines 10 revenue management challenges for companies to address in 2019. These include developing a revenue optimization plan, reviewing channel costs and operational efficiencies, analyzing the customer journey, educating staff, identifying top performers, increasing knowledge of pricing psychology, improving forecast accuracy, and expanding data analysis. The goals are to ensure adequate coverage, optimize costs and channels, improve internal processes, better understand customers, train employees, and leverage more robust data.
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10 revenue management challenges to embrace for 2019