10 Step Marketing Plan (Group)
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The document outlines a 10-step marketing plan for Revitalize, a proposed affordable rehydration center for treating dehydration. Currently, dehydrated patients have to seek treatment through emergency rooms or clinics, which is often costly. Revitalize aims to fill this gap by offering supportive rehydration care that is 10 times cheaper than hospital treatment. The marketing plan estimates the market size at PHP 200 million and outlines strategies around positioning, pricing, promotion, and location to make Revitalize a low-cost provider that also offers specialized, high-quality service.
10 Step Marketing Plan (Group)
- 1. 10-Step Marketing PlanREVITALIZE:A Rehydration CenterANG, JeffrayCHAVEZ, JoverCO KEHYENG, Leslie CharmainePAAYAS, Judith10 January 2011
- 2. 10 Step Marketing Plan:REVITALIZERevitalize is for the young and old who are dehydrated and…who want to survivecan choose to go to emergency rooms and clinics or self-medicate with oral remedies.The gap is the relatively high cost of supportive carefor dehydration.The MARKET SIZE is PhP 200 M.
- 3. 10 Step Marketing Plan:REVITALIZEREVITALIZE rehydration centeris more affordableuses a mix of mass and personal communicationis located nationwideuses a combination of low cost and differentiation strategies to succeed
- 4. POSITIONING TO THE TARGET MARKET
- 5. 110 Step Marketing Plan:REVITALIZEFor the young and old who are dehydrated…
- 6. 210 Step Marketing PlanREHYDRATION CENTERbest possible healthcareaccessible healthcareto live and survive
- 7. 210 Step Marketing Plan:REVITALIZEDehydrated patients…
- 8. 310 Step Marketing Plan:REVITALIZEDIRECT COMPETITORS
- 9. 310 Step Marketing Plan:REVITALIZEINDIRECT COMPETITORS
- 10. 310 Step Marketing Plan:REVITALIZEFormidable competitors include
- 11. 310 Step Marketing Plan:REVITALIZECOMPETITIVE POSITION MAPS
- 12. 410 Step Marketing Plan:REVITALIZEa unique mix ofAFFORDABILITYandHIGH QUALITY
- 13. 510 Step Marketing Plan:REVITALIZEEstimated MARKET SIZEis PhP 100 MUN Data:Market Sales ~ PhP 1 BUN market share ~ 50%Private rehydration centers ~ 10%Therefore, PhP 1 B * 0.1 = PhP 100 M
- 14. 510 Step Marketing Plan:REVITALIZEIncidence of Diarrhea x PhP 20603,287 x PhP 500 = PhP 301,642,500
- 15. 510 Step Marketing Plan:REVITALIZEEstimated MARKET SIZEis PhP 200 MCompetitor Data = PhP 1 BCompany Data = PhP 100 MUsage Data = PhP 301 M
- 16. THE MARKETING MIX STRATEGY
- 17. 610 Step Marketing Plan:REVITALIZEDehydration treatment may be achieved through
- 18. 610 Step Marketing Plan:REVITALIZEREVITALIZE presents an ideal way of providing health service with affordability, without sacrificing quality.Service is individualized.It follows internationally accepted standards in treating patients.
- 19. 710 Step Marketing Plan:REVITALIZETotal Package= PhP 500Revitalize is generally priced at a discount compared to its competition.as much as 10x cheaper than Emergency Department treatment in the leading private hospitals
- 20. 810 Step Marketing Plan:REVITALIZEPROMOTION will employ a mix of Mass and Personal Communication.TV and RadioPrintMultimediaWord of Mouth
- 21. 910 Step Marketing Plan:REVITALIZEREVITALIZE centers are located nationwide.one in each municipal areastrategic, high-density areas
- 22. 1010 Step Marketing Plan:REVITALIZEREVITALIZE combines the strategies of low-cost producer and differentiation.generally lower pricesvery specialized, excellent service
- 23. SUMMARY
- 24. 10 Step Marketing Plan:REVITALIZERevitalize is for the young and old who are dehydrated and…who want to survivecan choose to go to emergency rooms and clinics or self-medicate with oral remedies.The gap is the relatively high cost of supportive carefor dehydration.The MARKET SIZE is PhP 200 M.
- 25. 10 Step Marketing Plan:REVITALIZEREVITALIZE rehydration centeris more affordableuses a mix of mass and personal communicationis located nationwideuses a combination of low cost and differentiation strategies to succeed
- 26. 10-Step Marketing PlanREVITALIZE:A Rehydration CenterANG, JeffrayCHAVEZ, JoverCO KEHYENG, Leslie CharmainePAAYAS, Judith10 January 2011