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10 Things About Entrepreneurship They Dont Teach You in College  and how to learn them Jason Evanish  CEO / Co-Founder  Greenhorn Connect, LLC February 14, 2012 Entrepreneurs Club Northeastern University
Who am I? BS EE 08 MS TE 09 Co-founder Greenhorn Connect Lean Startups Disciple
10 Things About Entrepreneurship They Dont Teach You in College  and how to learn them
First, a Public Service Announcement
#10: How to Email
How to really email Use the  http://three.sentenc.es/  Model: Greeting + Who you & your startup are What youre looking for / Why contacting End with your ASK
Three.Sentenc.es Example Hi David, My name is Jason Evanish and Im the founder of  GreenhornConnect.com , a site with all the startup resources, events and jobs in Boston. Were currently working hard to improve our customer acquisition and Janet told me youre an expert in this. Id love to hear some of your insights. Would you be available for coffee or a call next week?  You can see my availability here:  http://tungle.me/Evanish Thanks, Jason
#9: How to Ask for Help & Engage Mentors
What to do Be specific Know why youre asking Have a goal end result Be mindful of their time
#8: How to $ell
Learn How to Sell Anything! www.youtube.com / watch?v =zCf46yHIzSo
#7: How to Live Lean
Greenhorn Hacks for Living Lean
#6: How to Lead a Team
How to Learn to Lead Class Projects
#5: How to work with people in other disciplines
Start a Side Project
Try to Learn and Ask for Help!
#4: How to Build a Network
Everything You Need to Know About Networking
and a site you might find helpful for networking in Boston
#3: The Who, What, When, Where, Why & How of Fundraising
油
Signs Youre Ready to Raise Money You have paying  customers or millions of users. You know exactly how much money you need. You know how youd spend it to the last dollar. You can demonstrate the market potential.
#2: Pattern Matching
Pattern Matching   Forming your own opinion based on hearing views from others.
#1: Handling Failure
Solution  Start Something!
Coming Feb 22 nd  @ The BU School of Management  Sign up here:  http:// bostonstartupfair.eventbrite.com Work at a Startup!
Contact Info Twitter:  @Evanish  &  @GreenhornBoston Email:  [email_address] The site:  www.GreenhornConnect.com www.facebook.com/GreenhornConnect Greenhorn Linked in Group

More Related Content

10 Things They Don't Teach You in College About Entrepreneurship

  • 1. 10 Things About Entrepreneurship They Dont Teach You in College and how to learn them Jason Evanish CEO / Co-Founder Greenhorn Connect, LLC February 14, 2012 Entrepreneurs Club Northeastern University
  • 2. Who am I? BS EE 08 MS TE 09 Co-founder Greenhorn Connect Lean Startups Disciple
  • 3. 10 Things About Entrepreneurship They Dont Teach You in College and how to learn them
  • 4. First, a Public Service Announcement
  • 5. #10: How to Email
  • 6. How to really email Use the http://three.sentenc.es/ Model: Greeting + Who you & your startup are What youre looking for / Why contacting End with your ASK
  • 7. Three.Sentenc.es Example Hi David, My name is Jason Evanish and Im the founder of GreenhornConnect.com , a site with all the startup resources, events and jobs in Boston. Were currently working hard to improve our customer acquisition and Janet told me youre an expert in this. Id love to hear some of your insights. Would you be available for coffee or a call next week? You can see my availability here: http://tungle.me/Evanish Thanks, Jason
  • 8. #9: How to Ask for Help & Engage Mentors
  • 9. What to do Be specific Know why youre asking Have a goal end result Be mindful of their time
  • 10. #8: How to $ell
  • 11. Learn How to Sell Anything! www.youtube.com / watch?v =zCf46yHIzSo
  • 12. #7: How to Live Lean
  • 13. Greenhorn Hacks for Living Lean
  • 14. #6: How to Lead a Team
  • 15. How to Learn to Lead Class Projects
  • 16. #5: How to work with people in other disciplines
  • 17. Start a Side Project
  • 18. Try to Learn and Ask for Help!
  • 19. #4: How to Build a Network
  • 20. Everything You Need to Know About Networking
  • 21. and a site you might find helpful for networking in Boston
  • 22. #3: The Who, What, When, Where, Why & How of Fundraising
  • 23.
  • 24. Signs Youre Ready to Raise Money You have paying customers or millions of users. You know exactly how much money you need. You know how youd spend it to the last dollar. You can demonstrate the market potential.
  • 26. Pattern Matching Forming your own opinion based on hearing views from others.
  • 28. Solution Start Something!
  • 29. Coming Feb 22 nd @ The BU School of Management Sign up here: http:// bostonstartupfair.eventbrite.com Work at a Startup!
  • 30. Contact Info Twitter: @Evanish & @GreenhornBoston Email: [email_address] The site: www.GreenhornConnect.com www.facebook.com/GreenhornConnect Greenhorn Linked in Group

Editor's Notes

  • #3: I went to this school and gave them lots of money. First to get a bachelors in Electrical Engineering, then for a Masters in Technological Entrepreneurship.
  • #5: I have a degree in Electrical Engineering. In the most literal sense, I NEVER use it today and havent for years. But I still wouldnt trade my time in college for anything. You have more freedom and independence than youll ever have. Its like training wheels for real lifeif the training wheels came with copious amounts of beer.
  • #6: #10: How to Email: Do NOT send people books! People are generally helpful, but only if the email is specific and to the point.
  • #10: If you reach out to someone for help, know why you're asking them specifically. Are they an expert on marketing and you're looking for some marketing tips? Are they a great developer and you have questions about a new Ruby gem you're thinking about using for your project? Are they a super connector and you wanted to see if they knew someone that could help with a specific problem? Mentors are here to help; I've rarely met anyone that didn't want to give of their time to help others. However, they have their greatest impact when you ask them for help in an area they have expertise.油 Next time you're looking for help, think about specifically what would be the most important thing you could learn from them. Asking to meet for coffee to get feedback on your idea is probably too vague and decreases your odds of getting a desired response.油
  • #14: Live with roommates Its MUCH cheaper.just make sure theyre people you dont hate. Buy in bulk & cook that way too Saves you time and money on the food budget Always ask for a discount when youre a student use that, and when youre not, try other excuses. Say youre a startup. Cars are expensive avoid if you can.
  • #16: the success and failure of your company will rise and fall based on the ability of you and your cofounders to lead. Good team dynamics do not come naturally. The soft skills often get overlooked as people focus on making pitch decks, writing marketing plans and building prototypes, but should not be overlooked.油 Unfortunately, school projects don't count as leadership training. The graded incentive, shortened timeline of working together and the fact that usually you can't fire a weak link means it's a totally different experience than a group of people working on a project while balancing other jobs and responsibilities. The good news is, leading a club or running an intramural sports team are great op
  • #19: Trying to do something you dont normally do (engineering or business) will expand your skills and also earn the respect of your new peers. Everyone LOVES helping others and making themselves look smart.
  • #23: Id love to tell you a powerpoint deck and a smile will get you a check, but thats just not the case.
  • #27: So much of what I do now as an entrepreneur is pattern matching. From customer development interviews to matching what I hear and learn around me, it's all pattern matching. 油Often too much of college is just reading and reciting back what you were shown by a professor or read in a book. It doesn't hone skills in pattern matching. You can hone these skills by reading up on subjects you're interested in. Stay current on tech blogs and try to use multiple people's views to understand the real picture; everyone has a slant.油
  • #28: In startups you have to be very comfortable with failure. In academia, unless you're a researcher, you don't see much failure. Instead, you're constantly driven by your test grades, where failing would be a terrible thing. Don't be confused: Your goal is not to fail at anything . However, no startup succeeds at everything they try. You should set out to succeed at everything you do, but then look to learn from every attempt in marketing, sales, engineering and any other experiment you make. Even if your startup as a whole fails, there's a tremendous amount to learn from it. The key is to not fail the same way twice.油