10 Things this PR Learned at Design Indaba
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The document summarizes key lessons and insights from the 2015 Design Indaba conference from a public relations perspective. It highlights ideas around storytelling, collaboration over individual work, bringing handcraft back to creative work, challenging conventions, finding inspiration from music, celebrating African creativity, respecting experience and elders, and the power of authenticity. Quotes from speakers like Dan Wieden, Leonard Cohen, and William Kentridge emphasize chaos and messiness in creative work and questioning assumptions.
10 Things this PR Learned at Design Indaba
- 1. PROJECT PRESENTATION TO 際際滷Share 10 Things I Learned at #DesignIndaba 2015 (From a PR Point Of View)
- 2. 息 Joe Public 2015 Yoni Bloch is the man 息 Joe Public 2015
- 3. 息 Joe Public 2015息 Joe Public 2015 1 x music video shot in 1 x night with 256 combinations? http://www.yonibloch.co.il/pretendtobehappy/ On a platform (Interlude) that worked for President Shimon Peres? http://www.timesofisrael.com/technology-lets-you-have-a-personal-conversation-with-shimon-peres-personally/ That keeps a 6 minute viewer online for an average of 18 minutes (Bob Dylan)? http://www.goodnet.org/articles/bob-dylans-new-interactive-video-genius ROCKSTAR #PRStorytelling #PRSolutions #PRContent
- 4. 息 Joe Public 2015 Find a way to tell your story 息 Joe Public 2015
- 5. 息 Joe Public 2015息 Joe Public 2015 Casey Neistats NYC biking fine YouTube video: I dont know how to get laws changed or how to lobby government, but I do know how to tell a story. https://www.youtube.com/watch?v=bzE-IMaegzQ Ngendo Mukiis Yellow Fever film http://yabablay.com/yellow-fever-by-ngendo-mukii/ The Workers Tate Museum project A cascade of copy browsing real-time http://www.tate.org.uk/whats-on/tate-britain/special-event/after-dark #PRLobbying #PRAdvocacy #PREngagement
- 6. 息 Joe Public 2015 My work vs Collaboration 息 Joe Public 2015
- 7. 息 Joe Public 2015息 Joe Public 2015 Is it youth vs age? Or perhaps ego vs no-ego? But those that spoke so passionately about my work never came across as strongly as those who spoke about collaboration Sindiso Khumalo: Im a serial collaborator #PRCollaboration #PRSynergy #PRTeamwork
- 8. 息 Joe Public 2015 Bring back the value of the hand 息 Joe Public 2015
- 9. 息 Joe Public 2015息 Joe Public 2015 Formafantasma: Our studio looks like a bakery or a laboratory Dominic Wilcox: Thinking through making. Speed creating 30 things in 30 days http://dominicwilcox.com/portfolio/speed-creating/ Hella Jongerius: Intelligent hands know more than the head #PRGetOffTheLaptop #PRMindMap #PRFeelYourWay
- 10. 息 Joe Public 2015 Just because it hasnt been done 息 Joe Public 2015
- 11. 息 Joe Public 2015息 Joe Public 2015 Yoni Bloch: The first films were shot from the POV of the audience in a theatre, because thats what we knew now its an interactive story in the multiverse. Santiago Cirugeda: Screw the government! If they say no we still do it. #PRSimplify #PRAskForgivenessNotPermission #PRJustDoIt
- 12. 息 Joe Public 2015 Music 息 Joe Public 2015
- 13. 息 Joe Public 2015息 Joe Public 2015 What is your inspiration? Music came up so often at #DesignIndaba: Yoni Blochs love for music videos - inspired Interlude Shubhanker Ray came armed with Daddy G of Massive Attack, playing him in and out. Stanley Hainsworth named his agency Tether after a loved song by Damien Jurado, who then went on to play at the agency opening Nastio Mosquitos powerful vocals filling a post-lunch auditorium of full bellies, eliciting goosebumps #PRGFindYourInspo #PRMusicSetsTheMood
- 14. 息 Joe Public 2015 Africa Rising 息 Joe Public 2015
- 15. 息 Joe Public 2015息 Joe Public 2015 Omar Viktor Diop Pepe Marais Xolisa Dysehana Robbie Brozin Carla Kreuser Selly Raby Kane Ackeem Ngwenya Ngendo Khumalo Sindiso Khumalo William Kentridge #PRLocalInspo #PRAfricaIsWhereItIsAt
- 16. 息 Joe Public 2015 Old is cool 息 Joe Public 2015
- 17. 息 Joe Public 2015息 Joe Public 2015 70 year old Dan Wieden: Chaos engages you. Asks stuff of you that order never would. Chaos is the only thing that helps you grow. Chaos cares more about proof than power. 80 year old Rosita Missoni: A copy is a homage. My brain is re-generated by Indaba #PRTheEldersStillLead
- 18. 息 Joe Public 2015 Raw & real resonates 息 Joe Public 2015
- 19. 息 Joe Public 2015息 Joe Public 2015
- 20. 息 Joe Public 2015 Shubankar Ray 息 Joe Public 2015
- 21. 息 Joe Public 2015息 Joe Public 2015 He may not have won hearts but he spoke the language of PR What does the owner think of their brand? What does the world think of the owners brand? Dial the DNA of the brand up or down according to the audience Develop a creativity reactor where a celebrity is a catalyst. Like a science experiment.
- 22. 息 Joe Public 2015 Best Quotes 息 Joe Public 2015
- 23. 息 Joe Public 2015息 Joe Public 2015 I just want to excite myself, really, Dominic Wilcox If I knew where ideas came from, Id go there more often. Leonard Cohen Create a culture so wild, so sticky, that it will hurt your soul to leave. Dan Wieden China in Africa is a series of questions. William Kentridge A creative organisation is violent & messy & it has to WANT to make things. Dan Wieden #PR #Comms #EngageJoePublic
- 24. Joe Public United Building Nicol Main Office Park 2 Burton Road Bryanston T +27 11 591-7770 E info@joepublic.co.za Thanks !