10 things to look for in email marketing in 2014
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Email will not be the same as you have been looking at it till now. With the changing technology & the changing behavior, we will see lot of new things coming up in 2014.Have a look here on 10 major things that are going to induce a paradigm shift in Email Marketing from being a static medium to an interactive medium of communication.
10 things to look for in email marketing in 2014
- 2. Segment of One Arrival of new complex systems that derive data from Demographics, transactions, webbehaviour etc. for each individual No One is alike, everyone will fall into different segments Data driven Individualisation and subsequent processing of Email Contents for better targeting www.kenscio.com
- 3. Personalisation Gathering Live Data will be one essential feature of new Email Marketing strategy Personalisation of Individuals on the basis of other aspects such as location of opening an Email, Time of opening etc. Increasing mobility of people and wider availability of different devices to open an Email will become important factor www.kenscio.com
- 4. Creativity No more limitation on creativity for Email contents. With Caching, high quality creative can be loaded in a fraction of second Other aspects of creativity such as music, audio, videos etc. will play much important role in Email Marketing www.kenscio.com
- 5. Live Social Angle Emails will become much more interactive and will be no more a static medium of interaction It will be possible to see live social feeds from Facebook, Twitter etc. You will be able to see which of your friends opened or clicked an email Adding to its interactivity, Emails will also become shareable in Social media www.kenscio.com
- 6. Advanced Analytics Personalised Email based on who is seeing it Based on the receiver, you can send personalised content Based on extensive analysis of collected data of the readers, it will be possible to get a better understanding of the readers behaviour Analytics will play a pivotal role for better understanding of Email readers www.kenscio.com
- 7. Predictive Email Marketing Predictability of Customers needs will become more important for Email Marketing Predictions will not be done in group level, it will be done in individual level A lot of tools will be coming up to predict what a person is going to buy, even before that person knows about it. www.kenscio.com
- 8. Multichannel Marketing Email marketing will be used in conjunction with many other channels in 2014 A single tool which will support many channels of marketing will be very important. The data from various channels will be used to support email marketing & vice versa. www.kenscio.com
- 9. Single View of Customer Having a single view of each customer will become more important for Email Marketer It will give a better understanding of what customers do at various other places, time etc. This will help in performing quick and perfect decision making www.kenscio.com
- 10. Data Enhancement Lot of tools will be coming up to make the marketers understand their existing customers in a much better way Capitalising on other data sources, it will become easier to cleanse the existing data for Email Marketing Programs www.kenscio.com
- 11. Responsive Design Emails will be read more on mobile devices than on desktop Additionally it will be opened in any kind of devices having different screen configuration and size Emails will have to become intelligent enough to be responsive and readable according to various mobile devices used by the reader www.kenscio.com
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