The document discusses how consumer insights technology can analyze over 30 million reviews and 1 million topics to provide insights about customers. It identifies the most common positive words in reviews, the industries with the most and least complaints, and the happiest and unhappiest countries in Europe based on sentiment analysis of customer reviews. These insights can help businesses make better decisions about their products, services, and marketing.
4. Consumer Insights uses deep learning technology to identify what your customers are
saying about your products and the topics that matter to them most.
Make Better Business Decisions
Gain powerful insights about your brand
6. Sentiment -100 to +100
For example, it can tell that this sentence expresses negative sentiment:
Top-notch delivery service still waiting on my package four months later.
And that this one is positive in tone:
Top-notch delivery service got my package yesterday!
To Inform
Products, Service, Marketing
8. 1. Most reviews are 4 stars or more...
But that doesnt matter.
9. 2. Words that show up most in reviews
Quality
Service
Product
Fit
Delivery
10. 2. Words that show up most in reviews
Quality
Service
Product
Fit
Delivery
Smell
Husband
11. 3. The most hated sub-industries are...
Health Food
(The best of the worst)
Office Supplies
Haircare
Swimwear
Fit, quality
Lingerie
Fit, Size
12. 4. Most loved sub-industries
Gifts and Party Supplies
(The best of the best)
Babies & Kids - General
Mens Clothing
Look, Sock
Bath & Body
Smell, Skin, Oil
Coffee & Tea