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10 TIPS FOR KILLER BLOG POSTS
                Katy Widrick
           http://katywidrick.com
                  @kwidrick

    http://fitblogchats.com/presentations
10. WRITE A GREAT HEADLINE
           On average, 8 out of 10 people will read headline copy,
                  but only 2 out of 10 will read the rest.*
•   If it bleeds, it leads...

    •   For readers vs. for search engines

    •   Relevant keywords

•   Write the headline last

•   Be your own editor

    •   Avoid cliches; play on words only when they advance your post
                                                           *source: Copyblogger
GOOD, BETTER, BEST
• Good
 • How   I Train for Marathons
• Better
 • How You   Can Train for Marathons
• Best
 • How   to Train for Marathons in 10 Hours a Week and
  $0
9. ONE POINT PER POST

• In   general: 250-600 words per post
• Readers         have short attention spans
 • Can    make decisions in 50 milliseconds*
 • Stay   on page an average of 96 seconds**

• Better        for SEO and for archiving
                                               *Lorelle on Wordpress
                                               **Problogger.net
8. (GOOD) PHOTOS
7. USE PRETTY BLOCKING
•Bullet points
•Numbers
•Font size, color
•Blockquotes
•White space
•Links
6. INSIGHT AND INCITE
10 Tips for Killer Blog Posts
5. ANSWER QUESTIONS

        W       h       o

    W       h       a       t

    W       h       e       n

W       h       e       r       e

        W       h       y
10 Tips for Killer Blog Posts
4. MAKE IT EASY TO SHARE
 image source: 123rf.com
3. REWARDS FOR RESPONSES

  •React    and return the favor
  •Notify   by email
  •Share    via social media
  •Like, RT, etc.

  •Give   credit
2. QUALITY CONTENT
1. BE AUTHENTIC
10 TIPS FOR KILLER BLOG POSTS
                Katy Widrick
           http://katywidrick.com
                  @kwidrick

    http://fitblogchats.com/presentations

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10 Tips for Killer Blog Posts

  • 1. 10 TIPS FOR KILLER BLOG POSTS Katy Widrick http://katywidrick.com @kwidrick http://fitblogchats.com/presentations
  • 2. 10. WRITE A GREAT HEADLINE On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.* • If it bleeds, it leads... • For readers vs. for search engines • Relevant keywords • Write the headline last • Be your own editor • Avoid cliches; play on words only when they advance your post *source: Copyblogger
  • 3. GOOD, BETTER, BEST • Good • How I Train for Marathons • Better • How You Can Train for Marathons • Best • How to Train for Marathons in 10 Hours a Week and $0
  • 4. 9. ONE POINT PER POST • In general: 250-600 words per post • Readers have short attention spans • Can make decisions in 50 milliseconds* • Stay on page an average of 96 seconds** • Better for SEO and for archiving *Lorelle on Wordpress **Problogger.net
  • 6. 7. USE PRETTY BLOCKING •Bullet points •Numbers •Font size, color •Blockquotes •White space •Links
  • 7. 6. INSIGHT AND INCITE
  • 9. 5. ANSWER QUESTIONS W h o W h a t W h e n W h e r e W h y
  • 11. 4. MAKE IT EASY TO SHARE image source: 123rf.com
  • 12. 3. REWARDS FOR RESPONSES •React and return the favor •Notify by email •Share via social media •Like, RT, etc. •Give credit
  • 15. 10 TIPS FOR KILLER BLOG POSTS Katy Widrick http://katywidrick.com @kwidrick http://fitblogchats.com/presentations