This document provides 10 tips for writing killer blog posts. The tips include writing a great headline that will entice readers, focusing each post around one main point, using photos and formatting to enhance readability, answering common questions about the topic, making posts easy to share on social media, rewarding responses from readers, providing quality original content, and writing authentically. The overall recommendations are for crafting blog posts that readers will want to engage with.
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10 Tips for Killer Blog Posts
1. 10 TIPS FOR KILLER BLOG POSTS
Katy Widrick
http://katywidrick.com
@kwidrick
http://fitblogchats.com/presentations
2. 10. WRITE A GREAT HEADLINE
On average, 8 out of 10 people will read headline copy,
but only 2 out of 10 will read the rest.*
• If it bleeds, it leads...
• For readers vs. for search engines
• Relevant keywords
• Write the headline last
• Be your own editor
• Avoid cliches; play on words only when they advance your post
*source: Copyblogger
3. GOOD, BETTER, BEST
• Good
• How I Train for Marathons
• Better
• How You Can Train for Marathons
• Best
• How to Train for Marathons in 10 Hours a Week and
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4. 9. ONE POINT PER POST
• In general: 250-600 words per post
• Readers have short attention spans
• Can make decisions in 50 milliseconds*
• Stay on page an average of 96 seconds**
• Better for SEO and for archiving
*Lorelle on Wordpress
**Problogger.net