10 Tips for Winning in Enterprise SEO
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SEO at scale can be challenging and these are the tips for how to become successful both internally and externally. Presented in a webinar for Deep Crawl on 5/29/2019
10 Tips for Winning in Enterprise SEO
- 1. 10 Tips to Win in Enterprise SEO DeepCrawl Webinar May 29, 2019 ELI SCHWARTZ @5LE HTTPS://WWW.ELISCHWARTZ.CO
- 4. SEO @ Scale
- 5. Website
- 7. All the same rules apply On-page metadata Content Links Reporting
- 8. The enterprise difference Smaller site ? Developer ? Marketer ? Executives ? Content Scale ? Front End ? Back end ? QA ? Infrastructure ? Net operations/ routing ? Many marketers ? Data Science ? Layers ? Contractors ? Budgets ? Travel
- 9. Scale also means traffic
- 10. SEO = $$$$
- 11. Key Takeaways ? Traditional SEO processes of audit then implement don¡¯t work that well ? Cross functionality is key ? You need more product muscle than marketing ? It¡¯s a marathon not a sprint ? Soft skills matter more than hard skills ? Endless learning
- 12. #1 Tools
- 13. Use tools that help at scale
- 15. #2 People
- 16. Manage up and down
- 19. #3 Make Friends
- 20. Build networks internally and externally
- 21. #4 Sell with $ as the KPI
- 23. If no model exists¡ build one
- 24. #5 Score Budget
- 25. SEO has the best ROI Cost Conversions CAC
- 26. Best advantage of the enterprise is that there is budget
- 27. #6 Planning to plan
- 29. Ruthless prioritization Initiative Traffic Ease of implementation Time Conv. Potential Cost Growth Total A B C
- 30. #7 Authority
- 31. Read this book
- 34. Be a hub of influence PR QA ENGINEERING ACCOUNTING REPORTING
- 35. ¡ and leverage the power of the enterprise
- 40. #9 Reporting
- 43. Be self sufficient Learn how to use an API Rely on Google Search Console Use SEO tools that can make pretty charts There are many that cheap or free
- 44. Report what matters NEVER SHARE RANKINGS! FOCUS ON EFFORT MAINTAIN THE BLACK BOX
- 45. #10 Experiment to learn
- 46. Have a growth mindset
- 47. With a large site, you own the SEO manual
- 49. NO FOLLOW VS FOLLOW BING VS GOOGLE CONTENT LENGTH CONTENT TYPE TITLES LINKS
- 50. Bonus: Hiring
- 52. Bonus 2: Career
- 53. SEO is the new key hire for growth RATIO OF 3:1 VS PEOPLE WITH SEO IN THEIR JOB TITLE
- 54. Bonus 3: Personal Brand
- 56. Add me on LinkedIn Follow on Twitter: @5le Subscribe to my website: elischwartz.co
- 57. Thank you!