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10 Tips to
Improve the Quality
 of Your Networking
1. Quantity Is a Turnoff

! ? If
     you hand out business cards like you¡¯re dealing poker,
    most folks will fold.
! ? Remember, speed networking probably does not yield the
    best return on your investment of time.

                        ¡°Quantity networkers are forgettable
                        individuals. If a guy is just looking for
                        his next consulting contract, I don¡¯t
                        want to know him.¡±
                          - Benjamin Akande, Dean, Webster
                          University¡¯s George Herbert Walker
                           School of Business & Technology




                                                    2
2. Don¡¯t Work the Room

! ? Don¡¯t
        kid yourself: If you¡¯re always on the lookout for the
  next professional hookup, people will take offense.


            ¡°When people spend 50 percent of the time looking over
            my shoulder, I don¡¯t feel warm and fuzzy,¡±
             - Sally Haver, Senior Vice President, The Ayers Group,
                                  New York City




                                                        3
3. Respond to Others¡¯ Challenges

! ? There¡¯sno better way to establish a business networking
  relationship than to contribute to the solution of your new
  contact¡¯s pressing problem.


              ¡°If someone states a challenge that they¡¯re facing,
              respond -- no later than the next morning -- with
              something of value that addresses their issue.¡±
                  - John Felkins, President, Accelerant Consulting
                            Group, Bartlett, Tennessee.




                                                         4
4. Take Time to Make a Real Connection

! ? Whenyou and a new acquaintance seem attuned, take
 time to explore how you might help each other out.



           ¡°A lot of people figure that coming back from a
      networking opportunity with just one contact makes it a
       failure, but my hour with one good contact makes it a
                               success.¡±
      - Sally Haver, Senior Vice President, The Ayers Group,
                            New York City




                                                       5
5. Make Yourself Useful, Again and Again



  ¡°If you consistently position yourself as a resource to others --
  fellow college alums, former colleagues -- it will make you more
  valuable to your contacts, and, in turn, their contacts, as time goes
  by,¡±
     - Amanda Guisbond, Account Executive, Shift Communications,
                                Boston, MA




                                                         6
6. Exchange Stories

! ? Don¡¯t
        forget that you are more than a professional
  objective at the top of your resume.


            ¡°Networking is about telling your story, describing your
            human competitive advantage -- what you do that nobody
            else can do.¡±
                    - Benjamin Akande, Dean, Webster University¡¯s
                      George Herbert Walker School of Business &
                                       Technology




                                                    7
7. Don¡¯t Forget Social Media

! ? Social
         media are powerful tools for professional
  networking when used judiciously. But spam is distasteful
  no matter what the social medium du jour. So be
  selective, and use virtual contacts to supplement, not
  supplant, face-to-face meetings.


      ¡°Social networking is deeply reinforced by an in-person
      connection.¡±
           - Shel Horowitz, Marketing Consultant, Hadley,
                           Massachusetts




                                                         8
8. Make Your Case for Building a
Relationship
! ? Recognize
            that if you¡¯re between jobs, you probably have
 more discretionary time than most of your valuable
 networking contacts do. Work hard to make yourself
 useful.

                ¡°People are overrun with requests. Unless
                there¡¯s a compelling reason for someone to
                meet with you, they won¡¯t make the time.¡±
                   - Sally Haver, Senior Vice President, The
                          Ayers Group, New York City




                                                    9
9. Set Yourself Up for the Next Contact

?? If
    you intuit that a new contact will have lasting value,
  start building a bridge to your next exchange before you
  say your first good-bye.

              ¡°I ask people what they¡¯re working on right now,
              which gives me a segue to another contact, I
              make notes so that the next time I can say, ¡®You
              mentioned in our last conversation¡­¡¯¡±
               - Benjamin Akande, Dean, Webster University¡¯s
                 George Herbert Walker School of Business &
                                Technology




                                                   10
10. Mind These Three Watchwords for
Quality

! ? When
       in doubt, remember this slogan for quality
 networking:



     Selectivity       Discretion              Mindfulness




                                          11

More Related Content

10 tips to improve the quality of your networking

  • 1. 10 Tips to Improve the Quality of Your Networking
  • 2. 1. Quantity Is a Turnoff ! ? If you hand out business cards like you¡¯re dealing poker, most folks will fold. ! ? Remember, speed networking probably does not yield the best return on your investment of time. ¡°Quantity networkers are forgettable individuals. If a guy is just looking for his next consulting contract, I don¡¯t want to know him.¡± - Benjamin Akande, Dean, Webster University¡¯s George Herbert Walker School of Business & Technology 2
  • 3. 2. Don¡¯t Work the Room ! ? Don¡¯t kid yourself: If you¡¯re always on the lookout for the next professional hookup, people will take offense. ¡°When people spend 50 percent of the time looking over my shoulder, I don¡¯t feel warm and fuzzy,¡± - Sally Haver, Senior Vice President, The Ayers Group, New York City 3
  • 4. 3. Respond to Others¡¯ Challenges ! ? There¡¯sno better way to establish a business networking relationship than to contribute to the solution of your new contact¡¯s pressing problem. ¡°If someone states a challenge that they¡¯re facing, respond -- no later than the next morning -- with something of value that addresses their issue.¡± - John Felkins, President, Accelerant Consulting Group, Bartlett, Tennessee. 4
  • 5. 4. Take Time to Make a Real Connection ! ? Whenyou and a new acquaintance seem attuned, take time to explore how you might help each other out. ¡°A lot of people figure that coming back from a networking opportunity with just one contact makes it a failure, but my hour with one good contact makes it a success.¡± - Sally Haver, Senior Vice President, The Ayers Group, New York City 5
  • 6. 5. Make Yourself Useful, Again and Again ¡°If you consistently position yourself as a resource to others -- fellow college alums, former colleagues -- it will make you more valuable to your contacts, and, in turn, their contacts, as time goes by,¡± - Amanda Guisbond, Account Executive, Shift Communications, Boston, MA 6
  • 7. 6. Exchange Stories ! ? Don¡¯t forget that you are more than a professional objective at the top of your resume. ¡°Networking is about telling your story, describing your human competitive advantage -- what you do that nobody else can do.¡± - Benjamin Akande, Dean, Webster University¡¯s George Herbert Walker School of Business & Technology 7
  • 8. 7. Don¡¯t Forget Social Media ! ? Social media are powerful tools for professional networking when used judiciously. But spam is distasteful no matter what the social medium du jour. So be selective, and use virtual contacts to supplement, not supplant, face-to-face meetings. ¡°Social networking is deeply reinforced by an in-person connection.¡± - Shel Horowitz, Marketing Consultant, Hadley, Massachusetts 8
  • 9. 8. Make Your Case for Building a Relationship ! ? Recognize that if you¡¯re between jobs, you probably have more discretionary time than most of your valuable networking contacts do. Work hard to make yourself useful. ¡°People are overrun with requests. Unless there¡¯s a compelling reason for someone to meet with you, they won¡¯t make the time.¡± - Sally Haver, Senior Vice President, The Ayers Group, New York City 9
  • 10. 9. Set Yourself Up for the Next Contact ?? If you intuit that a new contact will have lasting value, start building a bridge to your next exchange before you say your first good-bye. ¡°I ask people what they¡¯re working on right now, which gives me a segue to another contact, I make notes so that the next time I can say, ¡®You mentioned in our last conversation¡­¡¯¡± - Benjamin Akande, Dean, Webster University¡¯s George Herbert Walker School of Business & Technology 10
  • 11. 10. Mind These Three Watchwords for Quality ! ? When in doubt, remember this slogan for quality networking: Selectivity Discretion Mindfulness 11