10 ways to get traffic from Google
- 1. 10 Ways to Get Traffic From Google Long Beach Internet Marketers September 8, 2010 Meetup
- 2. Why Google? Google is the leading sources of traffic on the internet (179 Million Unique Visitors per month) #1 in search #1 in video - Youtube
- 3. What Google Cares About Google's mission: to organize the world's information and make it universally accessible and useful. Google generates the majority of its revenue by offering advertisers measurable, cost-effective and highly relevant advertising, so that the ads are useful to the people who see them as well as to the advertisers who run them.
- 4. 4 Key Factors for Google Quality unique, valuable Relevance the answer to the search Authoritative other people think its good Fresh New activity/stuff keeps things fresh
- 5. Multiplying your Google Traffic The key is leveraging your traffic into more pages indexed, better rankings and more traffic Leveraging your traffic: Repurpose content text, image, audio, video Syndicate content via RSS Make pages easy to bookmark/share to earn more back links Encourage reviews give links to review sites Encourage user gen content to increase activity and page rank
- 6. Key Sources of Traffic From Google Paid Organic Pay per click Search Content network Local search/maps Affiliate network Video search Google TV Ads News search Image search Product search
- 7. Pay Per Click Ads
- 8. PPC Key Success Factors Pricing based on Bid x Quality Score Quality Score Relevant alignment of keyword, ad and landing page Landing page quality Click Thru Rate
- 9. Content Network - Text
- 10. Content Network Banners & Videos
- 11. Content Network Key Success Factors Tightly aligned ad groups Placement targeting Placement optimization Quality Score Landing page quality Click Thru Rate
- 13. Affiliate Network Key Success Factors Landing page conversion Affiliate tools 3-Month EPC - Three Month Earnings Per Click 7-Day EPC - Seven Day Earnings Per Click Payout Rank - Advertisers are ranked by commissions paid to publishers over the past 90 days.
- 14. Google TV Ads
- 15. Organic Search
- 16. Organic Search Key Success Factors On page SEO/Relevance to keyword domain, page title, page description, page content Valid HTML make it easy for the bot Off page SEO Quantity and Quality of links back to page Relevance of links to keyword Content Freshness/Recency
- 18. Local Search Key Success Factors On page SEO/Relevance to keyword/location domain, page title, page description, page content, address Quality listing in Google Places Positive reviews Add Tags (paid service)
- 19. Google Places to Manage Your Listing
- 20. Image Search
- 21. Image Search Key Success Factors Google is a blind user and relies on words around image to index images Filename, alt and title tags relevancy to keyword Off page SEO Quantity and Quality of links back to page Relevance of links to keyword Content Freshness/Recency
- 22. Video Search
- 23. Video Search Key Success Factors Google is a blind user and relies on words and actions around video to index video Title and description relevancy to keyword Frequency of video posts, views, votes, rating and bookmarks
- 24. News Search
- 25. News Search Key Success Factors (1) Getting accepted as a news source Article URLs should consist of油at least 3 unique digits, and look static; Each article name should preferably be油H1/H2-tagged油and be the油same as the page title; Articles should be published at least油3 times a day; Make sure your site content is油unique; There should be油multiple site authors油(and a page listing all the authors); Include your油organization information: contact and about pages; The site logo should clearly state what油niche the site covers; Each article should include its油authors name.
- 26. News Search Key Success Factors (2) Getting ranked as a news source News site map Unique and clickable title Great images Be fast Be relevant Good content length > 250 words
- 27. Product Search
- 28. Product Search Key Success Factors Use Google Base to submit data feed Data feed elements very important Title, description, price, other data tags Data feed freshness factor Positive reviews, especially on Google Checkout
- 29. Links Google Adwords PPC & content & banners http://adwords.google.com/ Google Affiliate Network http://www.google.com/ads/affiliatenetwork/ Google TV Ads http://www.google.com/adwords/tvads/
- 30. Links - 2 Google Local Search http://www.google.com/local/add/businessCenter Google Base Product Search http://www.google.com/base Google Webmaster Tools sitemaps etc. http://www.google.com/webmasters/ Google New Search submission http:// www.google.com/support/news_pub/bin/topic.py?hl= en&topic=11662