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10.0 adma advanced copy copy commandments

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Jon Maxim
Jon Maxim

The document lists 10 copywriting commandments: cut unnecessary words; use simple language; prioritize the reader's experience over managers; leverage punctuation; understand the product; avoid jargon; remain impartial; focus on benefits for the reader; believe in the message; and enjoy the process.

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The 10 copy commandments
The 10 copy commandments When in doubt, chop it out
The 10 copy commandments When in doubt, chop it out Thou shalt write in four letter words
The 10 copy commandments When in doubt, chop it out Thou shalt write in four letter words Please your reader (not your boss)
The 10 copy commandments When in doubt, chop it out Thou shalt write in four letter words Please your reader (not your boss) Use punctuation to control the reader. By remote
The 10 copy commandments When in doubt, chop it out Thou shalt write in four letter words Please your reader (not your boss) Use punctuation to control the reader. By remote Know your product
The 10 copy commandments When in doubt, chop it out Thou shalt write in four letter words Please your reader (not your boss) Use punctuation to control the reader. By remote Know your product Avoid marketing speak
The 10 copy commandments When in doubt, chop it out Thou shalt write in four letter words Please your reader (not your boss) Use punctuation to control the reader. By remote Know your product Avoid marketing speak Be invisible
The 10 copy commandments When in doubt, chop it out Thou shalt write in four letter words Please your reader (not your boss) Use punctuation to control the reader. By remote Know your product Avoid marketing speak Be invisible WIIFM: What ¡¯s In It For Me
The 10 copy commandments When in doubt, chop it out Thou shalt write in four letter words Please your reader (not your boss) Use punctuation to control the reader. By remote Know your product Avoid marketing speak Be invisible WIIFM: What ¡¯s In It For Me Believe in what you ¡¯re writing about
The 10 copy commandments When in doubt, chop it out Thou shalt write in four letter words Please your reader (not your boss) Use punctuation to control the reader. By remote Know your product Avoid marketing speak Be invisible WIIFM: What ¡¯s In It For Me Believe in what you ¡¯re writing about Have fun!
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10.0 adma advanced copy copy commandments

  • 1. The 10 copy commandments
  • 2. The 10 copy commandments When in doubt, chop it out
  • 3. The 10 copy commandments When in doubt, chop it out Thou shalt write in four letter words
  • 4. The 10 copy commandments When in doubt, chop it out Thou shalt write in four letter words Please your reader (not your boss)
  • 5. The 10 copy commandments When in doubt, chop it out Thou shalt write in four letter words Please your reader (not your boss) Use punctuation to control the reader. By remote
  • 6. The 10 copy commandments When in doubt, chop it out Thou shalt write in four letter words Please your reader (not your boss) Use punctuation to control the reader. By remote Know your product
  • 7. The 10 copy commandments When in doubt, chop it out Thou shalt write in four letter words Please your reader (not your boss) Use punctuation to control the reader. By remote Know your product Avoid marketing speak
  • 8. The 10 copy commandments When in doubt, chop it out Thou shalt write in four letter words Please your reader (not your boss) Use punctuation to control the reader. By remote Know your product Avoid marketing speak Be invisible
  • 9. The 10 copy commandments When in doubt, chop it out Thou shalt write in four letter words Please your reader (not your boss) Use punctuation to control the reader. By remote Know your product Avoid marketing speak Be invisible WIIFM: What ¡¯s In It For Me
  • 10. The 10 copy commandments When in doubt, chop it out Thou shalt write in four letter words Please your reader (not your boss) Use punctuation to control the reader. By remote Know your product Avoid marketing speak Be invisible WIIFM: What ¡¯s In It For Me Believe in what you ¡¯re writing about
  • 11. The 10 copy commandments When in doubt, chop it out Thou shalt write in four letter words Please your reader (not your boss) Use punctuation to control the reader. By remote Know your product Avoid marketing speak Be invisible WIIFM: What ¡¯s In It For Me Believe in what you ¡¯re writing about Have fun!