100 watts consulting- intro-2a
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100 Watts Consulting is a marketing and management consulting firm founded in 2012 by Arek Melemetci. They partner with other consulting firms to provide strategic marketing and management solutions to clients. Their unique model combines operational expertise with partners' global expertise. They aim to become a trusted advisor and address most client needs through their platform. Services include brand strategy, organization development, and capability building programs.
100 watts consulting- intro-2a
- 1. Unleashing business potential through breakthrough marketing
- 2. What do we do? 100 Watts Consulting is a marketing and management consulting company. We partner with worlds leading marketing and management consulting companies in our network to run the full fledged projects
- 3. Partners
- 4. Founder 100 Watts Consulting was founded by founding partner Arek Melemetci on March 2012. Arek is a senior business executive with global marketing background. He has a proven track record of success in developing global and local brands, insightful, innovative plans to grow consumer-oriented businesses across a variety of markets. He managed businesses and teams in Turkey, Russia, Eastern Europe, USA, UK, Canada and Spain.Arek has worked as a senior business executive and a strategic leader for over 20 years in leading FMCG and F&B corporations - Procter & Gamble, Diageo and Ulker. His category experience spans across beauty care, oral care, paper and detergents as well as food & beverage. Arek started his career at Procter & Gamble in Turkey in 1992 on Blendax and later Rejoice brands. He handled various roles serving as Health and Beauty Care BM in Russia and Secret and Old Spice Deodorants BM for C&E Europe based in London before he was promoted Marketing Director in istanbul in 2001 heading Prima and Orkid businesses. He joined Diageo in 2002 in Istanbul as Marketing director. He then moved to Amsterdam as Global Brand Director for gins (Tanqueray and Gordons) in 2005. He was responsible for global strategy development, handling a business of 400 million USD turnover. In 2009, He joined Ulker. He has worked as General Manager Marketing for Biscuit and Cake division at Ulker a key business for Yildiz Holding with a total turnover of 600 million USD. Arek is currently teaching Intergrated Marketing Communication course to MBA students at Ko巽 University. Arek Melemetci Founding Partner
- 5. Why 100 Watts Consulting? 2in1 Solutions We couple our operational and local expertise with our partners global and strategic expertise to provide the best possible solutions to our clients. One Stop Consulting We target to address most of marketing and management consulting needs of our clients in an convenient and efficient way through our platform. Trusted Advisor Our vision is to become trusted advisor to our clients.
- 6. Solutions
- 7. Clients
- 8. Our Experience in Strategy Identified the growth opportunities for Mey business in Turkey to double the business in the next 5 years. Developed the strategies for women financial literacy program to increase womens access and use of high quality financial services promoting their banking system participation in Turkey. Developed the strategies to increase womens access and use of high quality mobile telecommunication services in Sudan and Jordan through supporting, and leveraging their economic participation. Worked on a localization project for Ariel translating the global positioning into Turkish market taking into consideration the local consumer insights
- 9. Our Experience in Brand Developed Turknets challenger brand positioning olmas脹 gerektii gibi which was usccesfully launched. Developed Yeni Rak脹s global positioning- unrush your world which was succesfully launched in Germany and UK.
- 10. Our Experience in Organization Assessed and developed an internal capability program on innovative mindset Developed and delivered the Ontex Marketing Academy capability program. Developed and delivered the BKM Marketing Academy capability program. Reorganized the marketing department at Azersun creating the central marketing function and identifying the roles and responsibilities and way of working with business units.
- 11. Why 100 Watts Consulting? We provide the best possible solution through our unique business model. We come from operation and understand the needs of our clients better. We are dedicated and highly experienced team of senior consultants with a proven track record. 100 Watts Consulting is offering high quality consulting services ranging from advising and consulting to CEOs or Boards to running and managing full fledged consulting projects with functional teams. We partner with worlds leading marketing and management consulting companies in our network to run the full fledged projects.
- 12. Ma巽ka Cad. Arda Apt. No: 19/6, 34357 Ma巽ka - 聴stanbul / Turkey 0 (532) 611 68 01 www.100watts.com.tr @100wattsconsult arek.melemetci@100watts.com.tr arek.melemetci.100watts arek melemetci