100KCheeks Presentation in Brands Experience and Social Technology, Stanford GSB 2011
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Wanna do your part to make a cotton swab a hero? Go to http://swabstories.org to learn more! Created by the 100KCheeks group in the BEST class at Stanford GSB. http://facebook.com/100kcheeks Swab a Cheek. Save a Life. 100KCheeks.
100KCheeks Presentation in Brands Experience and Social Technology, Stanford GSB 2011
- 1. 100k cheeks
- 2. 油
- 3. what if...
- 4. 1 0 0 0 0 0
- 5. 5 10 20 40 80 120 160 200 Hundreds of Lives Saved
- 6. Lives Saved 2 + 0 0
- 7. awareness
- 8. our call to action: learn more and register
- 9. 油
- 10. Email, Facebook, Twitter (#swabstories) 100KCheeks Be The Match Stanford Stanford Alumni Former Donors Former Recipients we cast a wide net
- 11. so howd we do?
- 12. 油
- 13. THIS IS AWESOME. Love it. Seriously. Well done you guys. 245 views on landing page from 21 countries 200+ page Facebook likes 59 clicks to register to be a donor (24% click-thru)
- 14. what we learned:
- 15. focus on hope not tragedy
- 16. target a specific conversion within the larger funnel
- 17. make the video shareable in every possible way
- 18. make the video shareable in every possible way ...but make sure theres context (i.e. a landing page)
- 19. what if...
- 20. what if... swab stories became a phenomenon
- 21. allow the community to create and spread the word
- 22. 油
- 23. swab a cheek. save a life. 100kcheeks
Editor's Notes
- #3: All of these interests coalesced as I decided to take a quarter (~4 months) offfrom Stanford and worked at St. Vincents free clinic
- #4: All of these interests coalesced as I decided to take a quarter (~4 months) offfrom Stanford and worked at St. Vincents free clinic
- #5: At the clinic, I counseled more than 300 patients, helping them identify goalsand create action plans. I motivated these patients by sharing my own battleovercoming obesity.Hope Mile walkathon attracted over 200 people
- #6: All of these interests coalesced as I decided to take a quarter (~4 months) offfrom Stanford and worked at St. Vincents free clinic
- #7: At the clinic, I counseled more than 300 patients, helping them identify goalsand create action plans. I motivated these patients by sharing my own battleovercoming obesity.Hope Mile walkathon attracted over 200 people
- #8: Ms. Doe story (copy/pasted from another essay below):
- #9: All of these interests coalesced as I decided to take a quarter (~4 months) offfrom Stanford and worked at St. Vincents free clinic
- #11: All of these interests coalesced as I decided to take a quarter (~4 months) offfrom Stanford and worked at St. Vincents free clinic
- #12: All of these interests coalesced as I decided to take a quarter (~4 months) offfrom Stanford and worked at St. Vincents free clinic
- #13: All of these interests coalesced as I decided to take a quarter (~4 months) offfrom Stanford and worked at St. Vincents free clinic
- #14: All of these interests coalesced as I decided to take a quarter (~4 months) offfrom Stanford and worked at St. Vincents free clinic
- #15: All of these interests coalesced as I decided to take a quarter (~4 months) offfrom Stanford and worked at St. Vincents free clinic
- #16: All of these interests coalesced as I decided to take a quarter (~4 months) offfrom Stanford and worked at St. Vincents free clinic
- #17: All of these interests coalesced as I decided to take a quarter (~4 months) offfrom Stanford and worked at St. Vincents free clinic
- #18: All of these interests coalesced as I decided to take a quarter (~4 months) offfrom Stanford and worked at St. Vincents free clinic
- #19: All of these interests coalesced as I decided to take a quarter (~4 months) offfrom Stanford and worked at St. Vincents free clinic
- #20: All of these interests coalesced as I decided to take a quarter (~4 months) offfrom Stanford and worked at St. Vincents free clinic
- #21: All of these interests coalesced as I decided to take a quarter (~4 months) offfrom Stanford and worked at St. Vincents free clinic
- #22: All of these interests coalesced as I decided to take a quarter (~4 months) offfrom Stanford and worked at St. Vincents free clinic
- #23: All of these interests coalesced as I decided to take a quarter (~4 months) offfrom Stanford and worked at St. Vincents free clinic
- #24: All of these interests coalesced as I decided to take a quarter (~4 months) offfrom Stanford and worked at St. Vincents free clinic