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This document provides an overview of best practices for video storytelling. It discusses key technical aspects like frame rates, resolution, lighting, audio, and camera basics. Composition tips are provided like using the rule of thirds and varying shot types from close-ups to medium shots. Effective interview techniques are also covered such as preparing questions in advance, changing focal lengths during interviews, and using b-roll footage to enhance stories. The document emphasizes the importance of pre-production planning and proper audio and lighting setups.
101 presentation
- 1. How to Be Better StorytellersCESKM Audio & Video Production 101presented byMaureen E. Hall05.20.11
- 2. Introduction
- 3. About MeWriter, producer, director25+ years experienceMostly corporate environmentNational and international awardsNon-technicalTelling the best story in the most interesting and informative way
- 5. Youre in the KnowGather and disseminate the latest news and ideas in your organizationPowerful positionLearn how to use it
- 6. Video By the NumbersSpeed30 frames per second (fps)Slo-mo: 60 to 250+ fpsFast motion: less than 30 fpsStop action: 1 frame an hour or lessHi-def (HD) Resolution1080 linesAspect ratio (length:height of frame) 16:9 (wide screen)
- 8. Production Value$$$$$$$$$$$ can still be
- 9. ENGElectronic News Gathering Mobile, light, agile1- or 2-person teamCamera, Audio, Tripod, LightJust what you need to get the story
- 10. Camera BasicsIris (aperture) controls exposure: how much light gets in the cameraMeasured in f/stops: the larger the f/stop number, the smaller the aperture, thus lower exposureStop down it looks too hot looks blown out lower the exposureHigh light = High f/stop numberLow light = Low f/stop numberFocus: blurry or crispA function of distance from lens to subject
- 11. TripodStabilizes cameraSmooth movesPan: right or leftTilt: up or down
- 12. LightingNatural effectMake your subjects look good
- 13. AudioCrisp, clean, articulate vs. noisy, muddy, indistinctCamera microphone is last resort or back-upExternal microphone(s) best for speakingReduce ambient sound (unless it adds to the story)WORST DISTRACTION: sound from something you cant see in the frame
- 14. FramingHow to compose your shots to make them more interesting
- 15. P.I.C.K Your ShotPositioning of the camera & subjectBackground and lightingSubject stands outIntimacyFocus on the eyesCuttingDifferent focal lengths to cut betweenFocal length: size of subject in the frameVary focal length by zooming in or out
- 16. Shot Cheat Sheet
- 18. Its called a Talking Head for a reason.
- 19. Video is a Close-Up MediumClose-Up (CU)Medium Close-Up (MCU)Medium (MS)
- 20. Close-Up (CU)
- 22. Medium Shot (MS)
- 23. Medium Shot (MS)
- 26. Close-Up (CU)
- 28. Rule of Thirds
- 29. Rule of Thirds
- 30. Other Composition ElementsLittle or no headroomCamera at eye levelBody angled into frameNon-flat background
- 31. Putting it into Practice
- 32. Putting it into Practice
- 33. Putting it into Practice
- 34. Other Tips DONT put subject in the comfiest chairDO ask him/her to:Tuck in their shirtSit on their jacketDO have on hand:A glass or bottle of water at handTissuesDe-greasing wipes
- 35. Lighting
- 38. Fluorescent
- 39. White BalanceAdjust the white balance setting on the cameraHold a piece of white paper in front of the subjects faceAdjust the camera setting until the white looks white in the view finder or onboard LCD monitor
- 40. Balance Your Lighting to the Environment
- 41. 3-Point Lighting SystemKey LightMain (strongest) light sourceFillSofter, to fill the shadows created by the key lightBacklightSeparates the subject from the background
- 43. Litepanels 1x1
- 44. Litepanels 1x1
- 45. Putting it Into Practice
- 46. Avoid Shooting Toward Windows
- 47. Putting it Into Practice
- 48. Window Light as Key or Fill
- 50. Rules of ThumbAvoid windows as background.Use window light for key or fill.Use bounce card (3x4 foam core) or umbrella for back light.ALWAYS make sure light is off before you plug it in.ALWAYS warn everyone before turning on lights.Start with the dimmest setting and turn up.
- 52. Audio Challenges
- 53. Audio Challenges
- 54. Audio BasicsFind the best-sounding locationSound blankets can help in live locations or to cover a persistent noise source (PC, for example)Use an external mikeKeep mike the same distance from speakers mouth at all timesSilence is golden! DONT step on speakers last wordsAsk subject to repeat question in the answer
- 56. Basic Audio for Interviews
- 57. Lavalier BasicsLast thing before shotBetween 1st & 2nd buttonCheck the levelDONT let talent leave with the mike on!
- 58. PZMPressure Zone MikeMade for capturing audio in meetings180oomnidirectionalUses table top to amplify audioAlso amplifies table noisesPlace on a piece of old mouse pad to minimizeOne mike will cover table for 6
- 60. Record Room ToneEvery room has a soundCover gaps in editingEnd of interviewExactly same set-up 30 seconds to a minute
- 61. Telling More Visual StoriesHow to compose your shots to make them more interesting
- 62. What is B-roll?Cutaway material that helps tell the story
- 63. Create a LibraryStore and categorize footage from previous shootsUse stock footageRoyalty-free sources you can use again & againwww.istockphoto.com/Videowww.pond5.com/Royalty-Free-Videowww.gettyimages.comwww.artbeats.comhttp://www.thoughtequity.comfootage.shutterstock.com
- 66. Get the Story Before You Get the ShotPre-pro (Pre-production)Pre-interview via phone3 most important things thatRead upFind out what assets they may havePhotos, print materials, etc.Always have a thumb drive with youCheck out the shoot locationLighting, sound, clutterMaybe find a better oneTalk to subject about how to look their best
- 67. Interviewing TechniquesBreak it upDont let them rambleChange focal lengthAsk follow-up questions or ask the same question again in a different wayProbe for details
- 68. Digital Workflow
- 69. Get Creative!Have Fun!Thank you.
- 70. Lunch & a Movie
Editor's Notes
- #5: Im in video production because I love it. I have an insatiable curiosity. People. Science. Technology. Business. Ideas. I want to know the Who? What? When? Where? And Why? So I think its a privilege to be in the video business. It gives me tremendous access to CEOs and thought-leaders To the inner workings of a company and the newest ideas. I get to do all that and take what Ive learned and pass it on to others. But what about YOU? What is Your perspective? Did you take this job because it involved video and audio production? Do you love it or hate it? You Are you the kind of person who is always posting videos and photos to Facebook and YouTube? Is it something you look forward to? A chance to use your creativity, perhaps? Or is it something you dread? Are you comfortable using a camera? Or are you extremely nervous?