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Chapter 7. Perfect CompetitionChapter 7. Perfect Competition
 What is it?
 Firm behavior
 Short run
 Long run
Perfect CompetitionPerfect Competition
 many firms, many buyers
 identical product
 easy entry/exit for the market
 prices known
 existing firms have no advantage
examplesexamples
 wheat farming
 dry cleaning
 paper cups
Firm BehaviorFirm Behavior
 maximize profits
 TR > TC
 economic profits
 TR = TC
 normal profits
Firm is price takerFirm is price taker
 cannot influence price
 take price as given, choose Q
 firm demand is perfectly elastic
 horizontal line
 MR = P
 firm sells all it wants at price, P
Profit maximizingProfit maximizing
 firm chooses Q to max profits
 where TR - TC is largest
-- where MR = MC
 why MR = MC?
 MR > MC
-- output adding to profit
 MR < MC
-- output taking away from profit
Market for syrup (all firms)Market for syrup (all firms)
P
Q (cans/day)
D
S
$8
100
Firms demand, cost curveFirms demand, cost curve
P
Q (cans/day)
$8 D = MR = P
MC
10
 firm is price taker
 what if price too low to earn profit?
 economic loss
 will firm exit?
costs & exitcosts & exit
 firm will stay, in SR, if
 P > AVC
 why?
 if firm exits, loses TFC
 if P = AVC
-- loss from staying
= loss from exit
SR equilibriumSR equilibrium
 two cases
 economic profit
 economic loss
Case 1: economic profitCase 1: economic profit
 P = $8, Q = 10
 ATC = $5
 profit = ($8)(10) - ($5)(10) = $30
P
Q (cans/day)
$8 D = MR = P
MC
10
ATC
$5
economic
profit
case 2: economic losscase 2: economic loss
 P = $3, Q = 7
 ATC = $5
 profit = ($3)(7) - ($5)(7) = - $14
P
Q (cans/day)
$3
D = MR = P
MC
7
ATC
$5
economic
loss
12.3 LR Equilibrium12.3 LR Equilibrium
 entry & exit of firms
 firms earn normal profit
 economic profit will be zero
why zero economic profit?why zero economic profit?
 if economic profit > zero
 firms enter (S shifts right)
 price falls
 profit falls to zero
P
Q (cans/day)
D
S
$8
100
S
$5
120
market for syrupmarket for syrup
Syrup firmSyrup firm
P
Q (cans/day)
D = MR = P
MC
ATC
$5
zero
economic
profit
 if economic profit < zero
 firms exit (S shifts left)
 price rises
 profit rises to zero
P
Q (cans/day)
D
S
$5
120
market for syrupmarket for syrup
$3
140
S
P
Q (cans/day)
$3
D = MR = P
MC
7
ATC
$5
economic
loss
Syrup firmSyrup firm
P
Q (cans/day)
D = MR = P
MC
ATC
$5
zero
economic
profit
Shifts in market demandShifts in market demand
 change price in SR
 profits or losses
 in LR affect exit/entry
 return to zero economic profit
SummarySummary
 price takers
 MR = MC determines equilibrium Q
 SR: economic profit or loss
 LR: economic profit is zero due
to entry/exit

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