102c nudgedesign
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The document discusses research and proposed solutions for improving the New York City subway system. It notes that overcrowding, fare increases, and lack of Wi-Fi are issues. There are few subway stations with cell service or Wi-Fi, especially in Brooklyn, Queens, and the Bronx. The document proposes designing special trash cans that compact waste every 30 minutes to encourage proper disposal of litter and prevent delays from track fires or flooding. It also describes developing a name and logo for the trash cans by combining words for "persuasive" and "motivate" in different languages.
102c nudgedesign
- 1. Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers Changing NYC Public Transit
- 2. Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers Identi?ed Situation Much of the city relies on the subway as its main source of transportation, over 5 million people ride the transit network each weekday. https://en.wikipedia.org/wiki/Mass_transit_in_New_York_City
- 3. Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers ??Overcrowding, fare increases, and lack of Wi-Fi hotspots.
- 4. Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers Subway Stations in NYC that have Wi-Fi and/or Cell Service. Nothing in Brooklyn, Queens or the Bronx. Shaded in areas= Wi-Fi and/or Cell Service capable
- 5. Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers Desired Behavioral Outcome Maintaining a more customer-friendly environment, the proper disposal of newspapers and other forms of litter also helps to prevent track ?res and system ?ooding—long term reducing delays and safety.
- 6. Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers Design Tip To encourage people to select a speci?c option, make it the default; likewise to discourage people from selecting an option, don’t make it the default.
- 7. Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers Proposed Design Solution Create a series of trash cans that could be implemented in the subway system making it the desirable way to dispose of trash and waste.
- 8. Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers Illustrated Solution Trash compactor Compacting every 30 mins.
- 9. Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers Name & Logo Design Process Persuasive in German: überzeugend In?uence in Portuguese: in?uência Motivate in Swedish: motivera
- 10. Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers Name & Logo Design Process ?berzeugend + motivera = Tüvera
- 11. Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers Name & Logo Design Process
- 12. Name & Logo Design Process Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers
- 13. Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers Storyboard
- 14. Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers Sound Signature