102c nudgedesign assign2
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This document discusses research and proposed solutions for improving the New York City subway system. It notes that overcrowding, fare increases, and lack of Wi-Fi are issues. Research found little subway station access to Wi-Fi or cell service in Brooklyn, Queens, and the Bronx. The goal is to encourage proper trash disposal to prevent delays from track fires and flooding. A proposed solution is to create appealing trash cans in the subway to make disposal the default option.
102c nudgedesign assign2
- 1. Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers Changing NYC Public Transit
- 2. Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers Identi鍖ed Situation Much of the city relies on the subway as its main source of transportation, over 5 million people ride the transit network each weekday. https://en.wikipedia.org/wiki/Mass_transit_in_New_York_City
- 3. Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers ≒Overcrowding, fare increases, and lack of Wi-Fi hotspots.
- 4. Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers Subway Stations in NYC that have Wi-Fi and/or Cell Service. Nothing in Brooklyn, Queens or the Bronx. Shaded in areas= Wi-Fi and/or Cell Service capable
- 5. Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers Desired Behavioral Outcome Maintaining a more customer-friendly environment, the proper disposal of newspapers and other forms of litter also helps to prevent track 鍖res and system 鍖oodinglong term reducing delays and safety.
- 6. Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers Design Tip To encourage people to select a speci鍖c option, make it the default; likewise to discourage people from selecting an option, dont make it the default.
- 7. Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers Proposed Design Solution Create a series of trash cans that could be implemented in the subway system making it the desirable way to dispose of trash and waste.
- 8. Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers Illustrated Solution