Cultivating a Powerful Reputation: Lessons in Branding Program
- 1. OFFICERS President Erica Villanueva – President@fpra-capital.org President-Elect Sandi Poreda, APR – PresidentElect@fpra-capital.org Treasurer Jan Dobson, CAE – Treasurer@fpra-capital.org Secretary/Historian Allison Aubuchon, APR – Secretary@fpra-capital.org Immediate Past-President Amanda Fliger, APR – PastPresident@fpra-capital.org AT LARGE DIRECTORS Director of Accreditation & Certification Lisa Hall, APR, CPRC – APR@fpra-capital.org Director of Membership Nate Long – Membership@fpra-capital.org Director of Awards and Professional Recognition Nanette Schimpf, APR, CPRC Director of Development Cathy Schroeder Director of Communications Alison Faris – Communications@fpra-capital.org FPRA CAPITAL CHAPTER 2012-2013 OFFICERS & DIRECTORS Lessonsin Branding Cultivatinga PowerfulReputation: www.fpra-capital.org C A P I T A L C H A P T E RC a p i t a l C h a p t e r
- 2. CAPITAL CHAPTER Monthly Program Cultivating a Powerful Reputation: Lessons in Branding Thank you for joining us to explore both corporate and personal branding with some of the best in the business. Agenda: 9-9:30 a.m. - Networking and Check-In 9:30-10:30 a.m. - Morning Session 1: Find Your Brand Voice Heidi will lead us through a process to determine the tone and personality of your brand on social media. Heidi Otway, APR VP, Director of PR & Social Media, Salter>Mitchell Heidi is experienced in all aspects of media strategy, communications planning and social media, with a special focus on strategy formation for clients, new media and community relations. She has developed and implemented strategic communications campaigns for the Office of the Governor, Plum Creek Timber Company, The Able Trust and FBMC Benefits Management. Heidi earned her Bachelor of Science degree in broadcast journalism from Florida A&M University. She is accredited in public relations by the Universal Accreditation Board. 10:30-11:30 a.m. - Morning Session 2: Rebranding an Established Brand Steve and Michelle will lead us through the process and challenges of rebranding this State Agency’s 23-year-old, established brand. Steve Murray Communications Director, Florida Department of Veterans’ Affairs Steve Murray is the Communications Director of the Florida Department of Veterans’Affairs in Tallahassee, Fla. The retired Air Force lieutenant colonel provides oversight and direction of the department’s comprehensive public affairs program of community outreach, media relations and employee communications impacting Florida’s 1.6 million veterans, their family members and survivors. He received a Bachelor of Science degree in broadcast journalism with honors from the University of Southern Mississippi in Hattiesburg, Miss. and has a Master of Science degree in Administration from Central Michigan University. Michelle Ubben Chief Operating Officer, Ron Sachs Communications A respected communications professional with 14 years of public relations agency management experience and 14 years of senior-level service for state government agencies, Michelle Ubben has developed award-winning campaigns to promote public adoption and prevent child abuse and brand companies, organizations and causes. She has directed communications for the Departments of Children and Families, Health and Rehabilitative Services, Agriculture and Consumer Services, Insurance and the Florida Senate. She also was a reporter for the Orlando Sentinel and has taught speechwriting at Florida State University. 11:30-12 p.m. - Networking Break 12-1 p.m. - Keynote Presentation and Lunch The Power of Your Personal Brand: Managing Your Online Reputation Trevor will lead us through managing your personal brand online, increasing SEO while highlighting desirable content. Trevor Elwell Head Search Engine Representative at BrandYourself Trevor Elwell is the Head of the Concierge Program at BrandYourself, the first DIY platform that makes it simple for anyone to take control of their own search results. Trevor is a leading expert in online reputation management and Search Engine Optimization. In 2011, BrandYourself was named New York’s #1 Emerging Technology Business, making his team the youngest company ever to win the $200K prize. Most recently, BrandYourself was recognized by the White House on the Empact100 List as one of the top 100 companies started by young entrepreneurs. MEDIA, INC.TREW C R E A T I V E P H O T O G R A P H Y V I D E O P R O D U C T I O N