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Native Advertising Product Guide
Who Are We?
1. To inspire South
African creatives
to do better work
2. To shine a lens on
the pulse of South
African creativity
Between 10 and 5 is the biggest online showcase for South African creativity
Our Mission
Audience Pro鍖le
Key Information
30,000 unique readers a
month
100,000 page impressions
10,000 Followers
10,000 Fans
Creative Professionals
Art Directors,
Copywriters,
marketing directors
and agency employees
Professional Creatives
Film makers, designers,
Photographers, artists
and freelance creatives
What Is Native Advertising?
FORM
Native ads are aware of the context
that they appear in, and feel like
natural content
FUNCTION
Native ads deliver the same value to
the reader of the site and do not
interrupt the user experience
Also sometimes referred to as:
Advertorials
Branded Content
Native Advertising allows brands an authentic way to be visible in
the most important section of 10and5  the content feed
RECENT NATIVE CAMPAIGNS
Mercedes Benz CLA  Untamed Creatives
8 Inspiring and out of the ordinary creatives
3D Printers, Artists, Musicians, Makers
Results:
Over 110,000 reach
2,300 direct campaign engagements
6:00mins average time spent
1,550 Social Media Interactions
An Insiders Guide to Durban, Cape Town and
Johannesburg,
Running alongside the Glaceau Vitaminwater City
Insider Competition.
Results:
7mins average time spent
310 Social Media interactions
25,000 campaign reach
More Examples
Feiyue Shapes CampaignJameson Indie Channel
Brand relevant content,
placed in the context of the
site, delivered as valuable
content to the user
FNB Joburg Art Fair
Content	
 Appears	
 on	
 
homepage	
 
Shared	
 on	
 Social	
 Media	
 
Ar5cle	
 in	
 stream	
 
How Content Works
Native Ad Units
Branded Sections Content
Social Feeds Widgets
Content Produced
Unique	
 Photography	
 
Original	
 Wri5ng	
 
Illustra5on	
 
Video	
 Produc5on
Bene鍖ts
Integration with the site content
Valuable content for audience
In-page call to actions
Measurement
Native Ad Results
50%	
 
≒Higher	
 
engagement	
 
rate	
 than	
 banner	
 
ads	
 
10x	
 
≒Higher	
 
propensity	
 to	
 
share	
 than	
 
advertorial	
 
content	
 
4:30	
 mins	
 
≒Average	
 5me	
 
spent	
 with	
 
content	
 
40%	
 
≒More	
 visible	
 
than	
 display	
 
media
Ready To Ship Content
10and5 Original Content Series
Out Of Of鍖ce Made-In
Studio Visits
Self Starters
Creative start-ups
& entrepreneurs
Guide to WiFi hotspots
10and5 Content
Young South Africa Creative Women Fresh Meat
August celebration
of creative women
June focus on
young SA talent
End of year graduate series
Content
Packages and Rate Card
Out-The-Box
≒1 month branding of
existing content
series
≒2x brand
advertorials
≒Content Licensing
rights
≒Custom template
for 1 month
≒Social Posts
Base
≒1 month Custom
content series
≒4x editorial posts
≒1x video post
≒Content Licensing
≒Custom templates
inde鍖nitely
≒Social posts
Base-Plus
≒2 month custom
content series
≒6x editorial posts
≒2x video pieces
≒Content Licensing
≒Homepage
branding & Custom
templates
≒Social Posts
≒Retargeting display
media
Custom
≒Custom content
and campaign
production
extending into
of鍖ine world
R25,000 R50,000 R80,000 Starting at
R100,000
THANK YOU
Contacts
PUBLISHER
Uno de Waal
uno@10and5.com
083 657 2525
EDITORIAL
Alix-Rose Cowie
alix@10and5.com
082 338 6334

More Related Content

10and5 Native Ad Packages

  • 2. Who Are We? 1. To inspire South African creatives to do better work 2. To shine a lens on the pulse of South African creativity Between 10 and 5 is the biggest online showcase for South African creativity Our Mission
  • 3. Audience Pro鍖le Key Information 30,000 unique readers a month 100,000 page impressions 10,000 Followers 10,000 Fans Creative Professionals Art Directors, Copywriters, marketing directors and agency employees Professional Creatives Film makers, designers, Photographers, artists and freelance creatives
  • 4. What Is Native Advertising? FORM Native ads are aware of the context that they appear in, and feel like natural content FUNCTION Native ads deliver the same value to the reader of the site and do not interrupt the user experience Also sometimes referred to as: Advertorials Branded Content Native Advertising allows brands an authentic way to be visible in the most important section of 10and5 the content feed
  • 6. Mercedes Benz CLA Untamed Creatives 8 Inspiring and out of the ordinary creatives 3D Printers, Artists, Musicians, Makers Results: Over 110,000 reach 2,300 direct campaign engagements 6:00mins average time spent 1,550 Social Media Interactions
  • 7. An Insiders Guide to Durban, Cape Town and Johannesburg, Running alongside the Glaceau Vitaminwater City Insider Competition. Results: 7mins average time spent 310 Social Media interactions 25,000 campaign reach
  • 8. More Examples Feiyue Shapes CampaignJameson Indie Channel Brand relevant content, placed in the context of the site, delivered as valuable content to the user FNB Joburg Art Fair
  • 9. Content Appears on homepage Shared on Social Media Ar5cle in stream How Content Works
  • 10. Native Ad Units Branded Sections Content Social Feeds Widgets
  • 11. Content Produced Unique Photography Original Wri5ng Illustra5on Video Produc5on
  • 12. Bene鍖ts Integration with the site content Valuable content for audience In-page call to actions Measurement
  • 13. Native Ad Results 50% ≒Higher engagement rate than banner ads 10x ≒Higher propensity to share than advertorial content 4:30 mins ≒Average 5me spent with content 40% ≒More visible than display media
  • 14. Ready To Ship Content 10and5 Original Content Series
  • 15. Out Of Of鍖ce Made-In Studio Visits Self Starters Creative start-ups & entrepreneurs Guide to WiFi hotspots 10and5 Content
  • 16. Young South Africa Creative Women Fresh Meat August celebration of creative women June focus on young SA talent End of year graduate series Content
  • 17. Packages and Rate Card Out-The-Box ≒1 month branding of existing content series ≒2x brand advertorials ≒Content Licensing rights ≒Custom template for 1 month ≒Social Posts Base ≒1 month Custom content series ≒4x editorial posts ≒1x video post ≒Content Licensing ≒Custom templates inde鍖nitely ≒Social posts Base-Plus ≒2 month custom content series ≒6x editorial posts ≒2x video pieces ≒Content Licensing ≒Homepage branding & Custom templates ≒Social Posts ≒Retargeting display media Custom ≒Custom content and campaign production extending into of鍖ine world R25,000 R50,000 R80,000 Starting at R100,000
  • 19. Contacts PUBLISHER Uno de Waal uno@10and5.com 083 657 2525 EDITORIAL Alix-Rose Cowie alix@10and5.com 082 338 6334