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10 things you should know, but no one ever told you-2010 version

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Evan Van Lissum
Evan Van Lissum

The first quote of the 10 things presentation of DMF2009 was: What might be true today, may be false tomorrow. One year later, this quote seems more valid than ever. Times are changing at the speed of light. This years 10 things presentation is an accurate update of what is still valid, what is not anymore valid and other nice things to know about the internet. So, everyone who wants an update in 25 minutes about whats hot or not, is more than welcome.

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A PRESENTATION BY EVAN VAN LISSUM
www.delicious.com/10things
10 things to know about the internet
0 9 1. What may be true today, might be false tomorrow 2. Keep it simple, your audience is probably not as smart as you 3. SEO: Google does not use keyword meta tag in web ranking 4. Use social media, but do it wisely 5. They know more about you than you often realise 6. Flash is a wonderful multimedia platform...if used properly 7. Banners are not very sexy 8. Online video is steaming hot 9. Change your way of thinking 10. Never forget that ultimatly it is only advertising
0 9 1. What may be true today, might be false tomorrow 2. Keep it simple, your audience is probably not as smart as you 3. SEO: Google does not use keyword meta tag in web ranking 4. Use social media, but do it wisely 5. They know more about you than you often realise 6. Flash is a wonderful multimedia platform...if used properly 7. Banners are not very sexy 8. Online video is steaming hot 9. Change your way of thinking 10. Never forget that ultimatly it is only advertising
WHAT WILL THE FUTURE BRING source: worldwidestar.wordpress.com
0 9 1. What may be true today, might be false tomorrow 2. Keep it simple, your audience is probably not as smart as you 3. SEO: Google does not use keyword meta tag in web ranking 4. Use social media, but do it wisely 5. They know more about you than you often realise 6. Flash is a wonderful multimedia platform...if used properly 7. Banners are not very sexy 8. Online video is steaming hot 9. Change your way of thinking 10. Never forget that ultimatly it is only advertising
Design
ESSENCE!
BIG Buttons + Search
most important content THE FOLD other content
The Fold. Click vs scroll source: http://www.useit.com/alertbox/scrolling-attention.html Percent of Viewing Time Pixels from top
Picture better than 1000 words. Pictures + Animations + Video (max 2 min)
Airline tickets http://www.anywayanyday.com
10 things you should know, but no one ever told you-2010 version
LESSON 2 Your audience is probably not as smart as you. Make it easy.
0 9 1. What may be true today, might be false tomorrow 2. Keep it simple, your audience is probably not as smart as you 3. SEO: Google does not use keyword meta tag in web ranking 4. Use social media, but do it wisely 5. They know more about you than you often realise 6. Flash is a wonderful multimedia platform...if used properly 7. Banners are not very sexy 8. Online video is steaming hot 9. Change your way of thinking 10. Never forget that ultimatly it is only advertising
MOBILE
more than 7 billion apps
more than 7 billion apps
3 mio sold in 80 days
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
LESSON 3 Go mobile
0 smart as you 3. Go mobile 9 1. What may be true today, might be false tomorrow 2. Keep it simple, your audience is probably not as 4. Use social media, but do it wisely 5. They know more about you than you often realise 6. Flash is a wonderful multimedia platform...if used properly 7. Banners are not very sexy 8. Online video is steaming hot 9. Change your way of thinking 10. Never forget that ultimatly it is only advertising
How to get your Facebook page banned?
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
The 鍖rst 10 people to comment on this po win tickets.
The 鍖rst 10 people to comment on this po win tickets. 25th fan will win a slab of beer!
The 鍖rst 10 people to comment on this po win tickets. 25th fan will win a slab of beer! Tag yourself in this photo and win tickets.
The 鍖rst 10 people to comment on this po win tickets. 25th fan will win a slab of beer! Tag yourself in this photo and win tickets. Read the promotion guidelines http://www.facebook.com/promotions_guidelines.php
Promotion guidelines: 6.1 We may modify these Promotion Guidelines at any time without notice to you.
Facebook requires that anyone wanting to administer a promotion or sweepstakes on their Facebook Page 鍖rst get written approval.
Facebook requires that anyone wanting to administer a promotion or sweepstakes on their Facebook Page 鍖rst get written approval. Paying 10.000 EURO helps
source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal-
source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal- How Facebook decides what to put in your news feed?
source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal- How Facebook decides what to put in your news feed? Newcomers have a problem
source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal- How Facebook decides what to put in your news feed? Newcomers have a problem You need interaction = Catch 22
source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal- How Facebook decides what to put in your news feed? Newcomers have a problem You need interaction = Catch 22 Top news censorship
source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal- How Facebook decides what to put in your news feed? Newcomers have a problem You need interaction = Catch 22 Top news censorship Most recent news is censored too
source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal- How Facebook decides what to put in your news feed? Newcomers have a problem You need interaction = Catch 22 Top news censorship Most recent news is censored too Stalking your friends wont help
source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal- How Facebook decides what to put in your news feed? Newcomers have a problem You need interaction = Catch 22 Top news censorship Most recent news is censored too Stalking your friends wont help Having friends stalking you, does help
source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal- How Facebook decides what to put in your news feed? Newcomers have a problem You need interaction = Catch 22 Top news censorship Most recent news is censored too Stalking your friends wont help Having friends stalking you, does help Links in status updates +1
source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal- How Facebook decides what to put in your news feed? Newcomers have a problem You need interaction = Catch 22 Top news censorship Most recent news is censored too Stalking your friends wont help Having friends stalking you, does help Links in status updates +1 Photo and video in status +10
source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal- How Facebook decides what to put in your news feed? Newcomers have a problem You need interaction = Catch 22 Top news censorship Most recent news is censored too Stalking your friends wont help Having friends stalking you, does help Links in status updates +1 Photo and video in status +10 Comments = key
source: http://www.businessinsider.com/how-facebook-decides-what-to-put-in-your-news-feed--these-10-secrets-reveal- How Facebook decides what to put in your news feed? Newcomers have a problem You need interaction = Catch 22 Top news censorship Most recent news is censored too Stalking your friends wont help Having friends stalking you, does help Links in status updates +1 Photo and video in status +10 Comments = key Popular kids win
in Belgium
source: http://www.bvlg.be
source: http://www.bvlg.be
LESSON 4 Use social media, but do it wisely
0 smart as you 3. Go mobile 9 1. What may be true today, might be false tomorrow 2. Keep it simple, your audience is probably not as 4. Use social media, but do it wisely 5. They know more about you than you often realise 6. Flash is a wonderful multimedia platform...if used properly 7. Banners are not very sexy 8. Online video is steaming hot 9. Change your way of thinking 10. Never forget that ultimatly it is only advertising
Best viral agency in the world?
Contest of Lano, a Norwegian brand for baby shampoo. The winning photo will be on the packaging.
Winner: Mikael with 29.105 votes
10 things you should know, but no one ever told you-2010 version
10 things you should know, but no one ever told you-2010 version
Rickrolling. never gone give you up. 40 mio views
Rickrolling. never gone give you up. 40 mio views Rumour Steve Job died. Market value went down with 10 billion dollar in 10 minutes.
LESSON 5 The internet is still the largest experiment in anarchy we have ever had.
0 smart as you 3. Go mobile 9 1. What may be true today, might be false tomorrow 2. Keep it simple, your audience is probably not as 4. Use social media, but do it wisely 5. They know more about you than you often realise 6. Flash is a wonderful multimedia platform...if used properly 7. Banners are not very sexy 8. Online video is steaming hot 9. Change your way of thinking 10. Never forget that ultimatly it is only advertising
Digital Agencies of the Future
iPhone Screen grabs
10 things you should know, but no one ever told you-2010 version
Google
Google iPhone/ iPad
Google iPhone/ iPad HTML5
LESSON 6 Flash?
0 smart as you 3. Go mobile 9 1. What may be true today, might be false tomorrow 2. Keep it simple, your audience is probably not as 4. Use social media, but do it wisely 5. They know more about you than you often realise 6. Flash? 7. Banners are not very sexy 8. Online video is steaming hot 9. Change your way of thinking 10. Never forget that ultimatly it is only advertising
MEET THE iAD
What is the iAD?
What is the iAD? Rich media banners on iPhone/iPod apps
What is the iAD? Rich media banners on iPhone/iPod apps
10 things you should know, but no one ever told you-2010 version
LESSON 7 Rich media banners rock!
0 smart as you 3. Go mobile 9 1. What may be true today, might be false tomorrow 2. Keep it simple, your audience is probably not as 4. Use social media, but do it wisely 5. They know more about you than you often realise 6. Flash? 7. Rich media banners rock 8. Online video is steaming hot 9. Change your way of thinking 10. Never forget that ultimatly it is only advertising
October 2009 100.000.000 videos a day every minute = 8 hours new content Video is shared the most of all
October 2010 2.000.000.000 videos a day every minute = 24 hours new content Video is shared the most of all
INFOBESITA S
Devour http://devour.com/
10 things you should know, but no one ever told you-2010 version
LESSON 8 Online video is even more steaming hot!
0 smart as you 3. Go mobile 9 1. What may be true today, might be false tomorrow 2. Keep it simple, your audience is probably not as 4. Use social media, but do it wisely 5. They know more about you than you often realise 6. Flash? 7. Rich media banners rock 8. Online video is even more steaming hot 9. Change your way of thinking 10. Never forget that ultimatly it is only advertising
Only 2 things matter... RELEVANCE & IDEAS
1. Peoplerelevant Be will seek you out
become an anteater guru (you dont need to reach millons)
what if... ...you are not selling the most relevant thing in human existence?
10 things you should know, but no one ever told you-2010 version
2. Amazing ideas are like a neutron bomb you dont have to be right on target to get the job done
10 things you should know, but no one ever told you-2010 version
22.055.893 views
LESSON 9 Be relevant or have a great idea!
0 smart as you 3. Go mobile 9 1. What may be true today, might be false tomorrow 2. Keep it simple, your audience is probably not as 4. Use social media, but do it wisely 5. They know more about you than you often realise 6. Flash? 7. Rich media banners rock 8. Online video is even more steaming hot 9. Be relevant 10. Never forget that ultimatly it is only advertising
How to sell YOUR online campaign?
STEP 1: Get numbers http://discoverdigitallife.com/
10 things you should know, but no one ever told you-2010 version
STEP 2: Get more numbers http://www.google.com/trends
10 things you should know, but no one ever told you-2010 version
STEP 3: Put numbers in quotes http://www.numberquotes.com
10 things you should know, but no one ever told you-2010 version
STEP 4: Write your SM strategy http:// whatthefuckismysocialmediastrategy.com/
10 things you should know, but no one ever told you-2010 version
STEP 5: Present all in a nice cloud http://www.wordle.net/
10 things you should know, but no one ever told you-2010 version
STEP 6: Check your reputation http://thewhuffiebank.org/
10 things you should know, but no one ever told you-2010 version
LESSON 10 Do your homework. Do it yourself.
More work and wisdom at Booth D10 1. What may be true today, might be false tomorrow 2. Keep it simple, your audience is probably not as smart as you 3. Go mobile 4. Use social media, but do it wisely 5. They know more about you than you often realise 6. Flash? 7. Rich media banners rock 8. Online video is even more steaming hot 9. Be relevant 10. Do your homework. Do it yourself for a presentation at your office: www. 10things.be
10 things you should know, but no one ever told you-2010 version

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10 things you should know, but no one ever told you-2010 version

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