11 Build Customer Goodwill
1 like572 views
Promotional products are items used to promote and advertise companies, products, and services. A study found that sending educators a calculator with a letter led to greater feelings of goodwill towards the company compared to a highlighter pen or letter only. Promotional products are effective because they are useful to recipients and expose the company message multiple times without additional cost each time the product is used.
1 of 7
Ad
Recommended
J4 Promo Power Point
J4 Promo Power Pointjshaplin
油
This document discusses how promotional products or "ad specialties" can benefit marketing efforts. Some key points made include:
- Ad specialties make impressions, stay top of mind, have long-lasting effects, and provide a higher perceived value than other media at a lower cost per impression.
- Studies show that recipients of ad specialties are more likely to do business with or refer the advertiser compared to those who did not receive a product.
- Including an ad specialty can increase response rates to direct mail by 50% and draw 500% more referrals than an appeal letter alone.
- Ad specialties help improve the effectiveness of other advertising campaigns, tradeshow marketing, and direct mail promotions.12 Dimensional Mailings
12 Dimensional MailingsStephen Lalla
油
Promotional products are items used to promote a product, service, or company, significantly enhancing marketing efforts through improved response rates, as evidenced by various studies. The documents highlight the effectiveness of dimensional mailings and the value of integrating promotional products into direct mail campaigns. This presentation aims to increase understanding of promotional products and their applications in marketing, provided by the Promotional Products Association International and Dynamic Image Marketing Systems.The Power of Promotional Products!
The Power of Promotional Products!kroitsch
油
Promotional products are a $18.1 billion industry and can be effective marketing tools. They are memorable and help build relationships by providing a sensory experience the audience can touch and feel. Studies show promotional products are more effective than traditional advertising at brand recall and generating favorable impressions of companies. To maximize the impact of promotional products, companies should work with a promotional consultant to identify goals, choose appropriate products, plan the campaign, and evaluate results.Unit 5 global marketing
Unit 5 global marketingprachimba
油
This document discusses global marketing and the 4 Ps of a global marketing strategy. It explains that global marketing involves identifying customer needs worldwide and making products available globally through manufacturing or outsourcing. The 4 Ps of global marketing are: plan strategy with stakeholders; produce relevant content for different countries; promote content through paid and social media; and perfect strategies by continuously measuring impact to improve the first 3 Ps. Finally, it notes that the global marketing environment consists of uncontrollable forces from within and outside a country that influence international marketing decisions.powerpoint. Fabfurnish
powerpoint. FabfurnishHappynemo
油
FabFurnish is an online home d辿cor retailer with over 60,000 products. They saw great success using social media marketing, especially on Facebook, over the course of a one-year campaign. Their strategy included photo and link ads, compelling content, lookalike audiences, and custom audiences on Facebook. As a result, they saw a 10x increase in revenue, 5x increase in website traffic, and 12x increase in orders placed. Their return on ad spend also doubled, showing the effectiveness of their social media marketing approach.Market Research: Hempz brand group project paper
Market Research: Hempz brand group project paper Lauren Sittig
油
The Hempz market research plan identifies the brand's sales issues stemming from poor consumer engagement and negative perceptions of hemp-based products. The proposed marketing campaign aims to elevate the brand's 'age defying herbal body moisturizer' through refined messaging and focus group insights, intending to shift perceptions and improve sales. By dedicating resources to both secondary and primary research, the campaign seeks to address consumer understanding and stigma, ultimately aiming for a substantial market presence and revenue recovery.Advertising & salespromotion
Advertising & salespromotionVasantkumar Parakhiya
油
The document discusses various aspects of integrated marketing communications including advertising, sales promotion, publicity and public relations, and personal selling. It covers objectives, decisions, and evaluation for each area. Key factors discussed are media selection, types, timing and allocation for advertising. Major decisions, tools, and impact evaluation are covered for sales promotion. The roles and major decisions for marketing PR are also summarized. Personal selling discusses designing the sales force, managing it, and principles of personal selling.Differences between advertising and demand marketing
Differences between advertising and demand marketingKevin Kerner
油
This document summarizes the key differences between advertising and demand marketing roles. It discusses how advertising focuses on brand awareness while demand marketing focuses on consideration, purchase, onboarding and customer service for specific products or solutions. It also outlines how digital media can support both brand advertising through general paid media strategies, as well as demand marketing through micro-targeted tactics. Finally, it provides lessons learned around integrating branding and demand tactics, including the need for tight coordination between agencies and measurement of front and back end systems.AMC presentation
AMC presentationMorteza Javadinia Azari
油
The document outlines a marketing communication strategy for AMC, a company established in Germany in 1962, focusing on healthy living products and direct selling. It includes a SWOT analysis and outlines the objectives and strategies aimed at targeting the millennial demographic (DINKs) to rejuvenate the brand and enhance product awareness through innovative promotional campaigns. The campaign budget totals 12,095 CHF, with an evaluation plan based on key performance metrics such as awareness, knowledge, and customer bookings.Hempz brand: theory and research mock presentation
Hempz brand: theory and research mock presentation Lauren Sittig
油
The document analyzes the challenges faced by the Hempz brand in achieving sales goals due to limited consumer understanding and negative perceptions of hemp products. It proposes a new marketing campaign focusing on an elegant and informative message to improve brand perception and engagement. Recommendations include avoiding marijuana stereotypes, maintaining consistent imagery, and enhancing media exposure to better align with consumer expectations.INTEGRATED MARKETING COMMUNICATIONS (IMC)
INTEGRATED MARKETING COMMUNICATIONS (IMC)cymark09
油
Integrated marketing communications (IMC) involves strategically integrating multiple communication channels to send a consistent message to target markets. IMC must be shaped by an understanding of consumer behavior and economic and retail trends. The communication process involves encoding a message, transmitting it through a channel, decoding it, and providing feedback. Advertising is a form of paid communication through non-personal media used to inform, persuade, or remind target customers about products, brands, or causes.Direct Marketing
Direct MarketingInternational Balkan University
油
Direct marketing is defined as direct communication with consumers through various media to both obtain an immediate response and cultivate lasting customer relationships. It has the key advantages of allowing two-way communication, customization of messages, and measurable results. However, it also carries the risks of low response rates from ineffective campaigns and potential privacy issues. Effective direct marketing requires obtaining detailed knowledge about both existing and potential new customers. Common strategies include increasing market penetration, launching new products, and market extension. Direct marketing can take many forms including face-to-face interactions, catalog distribution, telemarketing, television advertising, and e-commerce websites.Module 8 the promotional mix (3)
Module 8 the promotional mix (3)JeVaughn Ferguson
油
The document discusses personal selling and sales promotion. It defines personal selling as interpersonal communication between a salesperson and customer to generate sales. Sales promotion refers to short-term incentives to encourage purchases. The personal selling process involves prospecting, qualifying, approaching, presenting, handling objections, closing, and following up with customers. Managing an effective sales force requires recruiting, selecting, training, compensating, supervising, and evaluating salespeople.What are the steps required in developing an advertising program
What are the steps required in developing an advertising programSameer Mathur
油
The key steps required in developing an advertising program are:
1. Setting objectives such as being informative, persuasive, acting as a reminder or reinforcement.
2. Deciding on an advertising budget based on factors like the product's lifecycle stage and competition.
3. Creating the advertising message and selecting the appropriate media like television, print, or film.
4. Evaluating the advertising effectiveness through metrics like reach, frequency, and impact or by examining communication effects and sales effects.DCC - 'Win Me Back' - Alexa Anastassi, Jurlique
DCC - 'Win Me Back' - Alexa Anastassi, JurliqueLemonTree Fundraising
油
Jurlique was founded with the goal of creating highly effective skincare products using natural ingredients. It aims to connect customers to nature, themselves, and others. Retaining existing customers is more cost effective than acquiring new ones, so Jurlique uses customer data and personalized marketing to reengage lapsed customers through reactivation campaigns and encourage repeat purchases through replenishment programs. These efforts focus on personalized content and offers shown to improve engagement and response rates.Loyalty marketing Strategies
Loyalty marketing StrategiesNaveen Korakoppa
油
Loyalty marketing focuses on retaining existing customers through incentives like rewards programs. The document discusses the definition and goals of loyalty marketing, including retaining customers and acquiring more customer data. It provides examples of successful loyalty programs from Sephora, Starbucks, and Amazon that increased customer retention and spending. These programs offered rewards for purchases, exclusive benefits, and improved the overall customer experience.Promotional strategies
Promotional strategiesArpit Nigam
油
The document discusses the marketing mix strategies used by Life Insurance Corporation of India (LIC). It outlines the key elements of LIC's marketing mix - product, price, place, promotion, people, process, and physical distribution. LIC offers various insurance products to meet customer needs. It prices products competitively and uses a wide network of agents and branches for promotion and distribution of policies across the country.Promotion strategies
Promotion strategiespreethiiraj
油
The document discusses various promotion strategies including the promotional mix, advertising campaign strategy, publicity strategy, sales promotion strategy, and personal selling strategy. It defines different elements of the promotional mix such as advertising, personal selling, publicity, and sales promotion. It also outlines factors that affect the promotional mix and strategies for developing advertising campaigns, publicity, sales promotions, and personal selling.Marketing communication
Marketing communicationAbhijeet Ghadi
油
Marketing communications are used by firms to inform, persuade, and remind consumers about products and brands. They represent the voice of the company and brand. Marketing communications show consumers how and why products are used through advertising, sales promotions, events, public relations, online/social media, mobile, direct marketing, and personal selling. Setting effective objectives such as establishing category need, building brand awareness, attitude, and purchase intention is important for developing impactful marketing communications.Power Of Promotional Products Pp
Power Of Promotional Products PpT&N Promotions Plus
油
The document outlines the significance and impact of promotional products within marketing strategies, showcasing an industry valued at over $15 billion. Various studies illustrate how these products enhance brand perception, increase referral rates, and improve advertising effectiveness compared to traditional media. The document emphasizes the long-lasting benefits of promotional products, including increased customer goodwill and higher response rates from marketing campaigns.Digitalfunfair partnership option
Digitalfunfair partnership optionDigital Hub
油
This document outlines several sponsorship opportunities for a Digital Fun Fair focused on e-learning initiatives for students. The sponsorships would support competitions, workshops, and sessions around coding, ICT skills, and developing solutions for technology challenges in schools. Benefits of sponsorship include promoting the sponsor's brand, strengthening social responsibility, and establishing relationships with participating schools and industry leaders.Advertising
AdvertisingRajThakuri
油
The document defines advertisement as "Any paid form of non-personal presentation of goods, services or ideas for action, openly paid for by an identified sponsor." It lists the key features of advertisements as mass communication, persuasiveness, being a paid form of communication with an identified sponsor, and involving a non-personal presentation to affectively promote goods. The document also outlines different types of advertising and methods for allocating advertising budgets and selecting appropriate advertising media.Development of sales promotion campaign
Development of sales promotion campaignNijaz N
油
The document outlines the steps for developing a sales promotion campaign aimed at enhancing consumer purchase behavior. It emphasizes understanding customers, setting clear communication objectives, and selecting effective promotional strategies while coordinating a cohesive campaign. Key tasks include estimating costs, creating a timeline, and planning for repeated marketing efforts.Sales promotion
Sales promotion adnan haidar
油
This document discusses various types of sales promotion techniques used to encourage consumer purchases. It describes consumer promotions that offer incentives directly to customers, such as coupons, premiums, contests, rebates, sampling, bonus packs, and temporary price reductions. It also discusses trade promotions targeted at retailers. Additionally, it covers the use of point-of-purchase displays and combining multiple promotion types in overlays or tie-ins with other products. The goal of these various sales promotion strategies is to build brand awareness, loyalty, and drive immediate sales.Healthcare Twitter Case Study
Healthcare Twitter Case StudyRipple Links
油
The document outlines how a multi-specialty hospital successfully enhanced its brand value by leveraging digital media and social channels to engage a targeted audience. Key strategies included relevant blog posts, amplified Facebook ads, and an active presence on Twitter, resulting in a significant increase in followers and heightened visibility for the brand. The hospital aimed to create sustained interest in its offerings and improve customer advocacy by addressing community health concerns online.Question 3 How can companies be responsible social marketers? (Chapter 21) ...
Question 3 How can companies be responsible social marketers? (Chapter 21) ...Sameer mathur
油
There are four main ways for companies to become socially responsible marketers: 1) corporate social responsibility, 2) socially responsible business models, 3) cause-related marketing, and 4) social marketing. Corporate social responsibility involves ensuring legal and ethical behavior as well as social responsibility and sustainability. Socially responsible business models focus on innovating solutions and values in a socially conscious way. Cause-related marketing links company contributions to causes with customer transactions. Social marketing furthers causes through programs run by non-profits or governments. Effective social marketing involves understanding target audiences, setting objectives, developing marketing strategies, and evaluating programs.Marketing strategies for cvs pharmacy
Marketing strategies for cvs pharmacyYuanping Hu
油
CVS Pharmacy faces high competition and low differentiation in the market. Their marketing plan aims to build customer loyalty through rewarding social media engagement with coupons, personalizing offers through relationship marketing like Extra Bucks rewards and local store recommendations on mobile, and allocating $1 million total across social, relationship, and mobile marketing channels over 6 months to increase coupon redemptions, Extra Bucks used, and mobile check-ins.Social media and the customer journey: What role does it play in the buying ...
Social media and the customer journey: What role does it play in the buying ...Joanna Halton
油
The document outlines a dissertation focused on the impact of social media on the customer journey in the UK buying cycle. It presents research objectives, discusses literature reviews, and surveys findings indicating that social media significantly affects consumer awareness, evaluation, and purchase intention. Ultimately, the study concludes that social media plays a pivotal role in various phases of the consumer decision journey, particularly through peer recommendations.09 Employee Awards And Incentives
09 Employee Awards And IncentivesStephen Lalla
油
Promotional products are items used to promote companies, services, or programs. A 1994 study found that employees like awards and incentives and work harder to earn them. A 1999 study revealed that incentive programs are effective and that businesses spend $23 billion annually on merchandise and travel incentives. Promotional products are effective because they carry a repeated message to recipients who find them useful.2005 Powerof Promo Products
2005 Powerof Promo Productsguest5e8b93
油
The document summarizes research on the effectiveness of promotional products in marketing. It finds that promotional products improve brand image and recall, drive higher response rates to direct mail campaigns, generate more customer referrals than appeals without gifts, and foster greater customer goodwill and spending compared to alternatives like coupons. Overall, the research demonstrates that promotional products create tangible, long-lasting advertising at low cost relative to other media when designed and distributed appropriately.More Related Content
What's hot (20)
AMC presentation
AMC presentationMorteza Javadinia Azari
油
The document outlines a marketing communication strategy for AMC, a company established in Germany in 1962, focusing on healthy living products and direct selling. It includes a SWOT analysis and outlines the objectives and strategies aimed at targeting the millennial demographic (DINKs) to rejuvenate the brand and enhance product awareness through innovative promotional campaigns. The campaign budget totals 12,095 CHF, with an evaluation plan based on key performance metrics such as awareness, knowledge, and customer bookings.Hempz brand: theory and research mock presentation
Hempz brand: theory and research mock presentation Lauren Sittig
油
The document analyzes the challenges faced by the Hempz brand in achieving sales goals due to limited consumer understanding and negative perceptions of hemp products. It proposes a new marketing campaign focusing on an elegant and informative message to improve brand perception and engagement. Recommendations include avoiding marijuana stereotypes, maintaining consistent imagery, and enhancing media exposure to better align with consumer expectations.INTEGRATED MARKETING COMMUNICATIONS (IMC)
INTEGRATED MARKETING COMMUNICATIONS (IMC)cymark09
油
Integrated marketing communications (IMC) involves strategically integrating multiple communication channels to send a consistent message to target markets. IMC must be shaped by an understanding of consumer behavior and economic and retail trends. The communication process involves encoding a message, transmitting it through a channel, decoding it, and providing feedback. Advertising is a form of paid communication through non-personal media used to inform, persuade, or remind target customers about products, brands, or causes.Direct Marketing
Direct MarketingInternational Balkan University
油
Direct marketing is defined as direct communication with consumers through various media to both obtain an immediate response and cultivate lasting customer relationships. It has the key advantages of allowing two-way communication, customization of messages, and measurable results. However, it also carries the risks of low response rates from ineffective campaigns and potential privacy issues. Effective direct marketing requires obtaining detailed knowledge about both existing and potential new customers. Common strategies include increasing market penetration, launching new products, and market extension. Direct marketing can take many forms including face-to-face interactions, catalog distribution, telemarketing, television advertising, and e-commerce websites.Module 8 the promotional mix (3)
Module 8 the promotional mix (3)JeVaughn Ferguson
油
The document discusses personal selling and sales promotion. It defines personal selling as interpersonal communication between a salesperson and customer to generate sales. Sales promotion refers to short-term incentives to encourage purchases. The personal selling process involves prospecting, qualifying, approaching, presenting, handling objections, closing, and following up with customers. Managing an effective sales force requires recruiting, selecting, training, compensating, supervising, and evaluating salespeople.What are the steps required in developing an advertising program
What are the steps required in developing an advertising programSameer Mathur
油
The key steps required in developing an advertising program are:
1. Setting objectives such as being informative, persuasive, acting as a reminder or reinforcement.
2. Deciding on an advertising budget based on factors like the product's lifecycle stage and competition.
3. Creating the advertising message and selecting the appropriate media like television, print, or film.
4. Evaluating the advertising effectiveness through metrics like reach, frequency, and impact or by examining communication effects and sales effects.DCC - 'Win Me Back' - Alexa Anastassi, Jurlique
DCC - 'Win Me Back' - Alexa Anastassi, JurliqueLemonTree Fundraising
油
Jurlique was founded with the goal of creating highly effective skincare products using natural ingredients. It aims to connect customers to nature, themselves, and others. Retaining existing customers is more cost effective than acquiring new ones, so Jurlique uses customer data and personalized marketing to reengage lapsed customers through reactivation campaigns and encourage repeat purchases through replenishment programs. These efforts focus on personalized content and offers shown to improve engagement and response rates.Loyalty marketing Strategies
Loyalty marketing StrategiesNaveen Korakoppa
油
Loyalty marketing focuses on retaining existing customers through incentives like rewards programs. The document discusses the definition and goals of loyalty marketing, including retaining customers and acquiring more customer data. It provides examples of successful loyalty programs from Sephora, Starbucks, and Amazon that increased customer retention and spending. These programs offered rewards for purchases, exclusive benefits, and improved the overall customer experience.Promotional strategies
Promotional strategiesArpit Nigam
油
The document discusses the marketing mix strategies used by Life Insurance Corporation of India (LIC). It outlines the key elements of LIC's marketing mix - product, price, place, promotion, people, process, and physical distribution. LIC offers various insurance products to meet customer needs. It prices products competitively and uses a wide network of agents and branches for promotion and distribution of policies across the country.Promotion strategies
Promotion strategiespreethiiraj
油
The document discusses various promotion strategies including the promotional mix, advertising campaign strategy, publicity strategy, sales promotion strategy, and personal selling strategy. It defines different elements of the promotional mix such as advertising, personal selling, publicity, and sales promotion. It also outlines factors that affect the promotional mix and strategies for developing advertising campaigns, publicity, sales promotions, and personal selling.Marketing communication
Marketing communicationAbhijeet Ghadi
油
Marketing communications are used by firms to inform, persuade, and remind consumers about products and brands. They represent the voice of the company and brand. Marketing communications show consumers how and why products are used through advertising, sales promotions, events, public relations, online/social media, mobile, direct marketing, and personal selling. Setting effective objectives such as establishing category need, building brand awareness, attitude, and purchase intention is important for developing impactful marketing communications.Power Of Promotional Products Pp
Power Of Promotional Products PpT&N Promotions Plus
油
The document outlines the significance and impact of promotional products within marketing strategies, showcasing an industry valued at over $15 billion. Various studies illustrate how these products enhance brand perception, increase referral rates, and improve advertising effectiveness compared to traditional media. The document emphasizes the long-lasting benefits of promotional products, including increased customer goodwill and higher response rates from marketing campaigns.Digitalfunfair partnership option
Digitalfunfair partnership optionDigital Hub
油
This document outlines several sponsorship opportunities for a Digital Fun Fair focused on e-learning initiatives for students. The sponsorships would support competitions, workshops, and sessions around coding, ICT skills, and developing solutions for technology challenges in schools. Benefits of sponsorship include promoting the sponsor's brand, strengthening social responsibility, and establishing relationships with participating schools and industry leaders.Advertising
AdvertisingRajThakuri
油
The document defines advertisement as "Any paid form of non-personal presentation of goods, services or ideas for action, openly paid for by an identified sponsor." It lists the key features of advertisements as mass communication, persuasiveness, being a paid form of communication with an identified sponsor, and involving a non-personal presentation to affectively promote goods. The document also outlines different types of advertising and methods for allocating advertising budgets and selecting appropriate advertising media.Development of sales promotion campaign
Development of sales promotion campaignNijaz N
油
The document outlines the steps for developing a sales promotion campaign aimed at enhancing consumer purchase behavior. It emphasizes understanding customers, setting clear communication objectives, and selecting effective promotional strategies while coordinating a cohesive campaign. Key tasks include estimating costs, creating a timeline, and planning for repeated marketing efforts.Sales promotion
Sales promotion adnan haidar
油
This document discusses various types of sales promotion techniques used to encourage consumer purchases. It describes consumer promotions that offer incentives directly to customers, such as coupons, premiums, contests, rebates, sampling, bonus packs, and temporary price reductions. It also discusses trade promotions targeted at retailers. Additionally, it covers the use of point-of-purchase displays and combining multiple promotion types in overlays or tie-ins with other products. The goal of these various sales promotion strategies is to build brand awareness, loyalty, and drive immediate sales.Healthcare Twitter Case Study
Healthcare Twitter Case StudyRipple Links
油
The document outlines how a multi-specialty hospital successfully enhanced its brand value by leveraging digital media and social channels to engage a targeted audience. Key strategies included relevant blog posts, amplified Facebook ads, and an active presence on Twitter, resulting in a significant increase in followers and heightened visibility for the brand. The hospital aimed to create sustained interest in its offerings and improve customer advocacy by addressing community health concerns online.Question 3 How can companies be responsible social marketers? (Chapter 21) ...
Question 3 How can companies be responsible social marketers? (Chapter 21) ...Sameer mathur
油
There are four main ways for companies to become socially responsible marketers: 1) corporate social responsibility, 2) socially responsible business models, 3) cause-related marketing, and 4) social marketing. Corporate social responsibility involves ensuring legal and ethical behavior as well as social responsibility and sustainability. Socially responsible business models focus on innovating solutions and values in a socially conscious way. Cause-related marketing links company contributions to causes with customer transactions. Social marketing furthers causes through programs run by non-profits or governments. Effective social marketing involves understanding target audiences, setting objectives, developing marketing strategies, and evaluating programs.Marketing strategies for cvs pharmacy
Marketing strategies for cvs pharmacyYuanping Hu
油
CVS Pharmacy faces high competition and low differentiation in the market. Their marketing plan aims to build customer loyalty through rewarding social media engagement with coupons, personalizing offers through relationship marketing like Extra Bucks rewards and local store recommendations on mobile, and allocating $1 million total across social, relationship, and mobile marketing channels over 6 months to increase coupon redemptions, Extra Bucks used, and mobile check-ins.Social media and the customer journey: What role does it play in the buying ...
Social media and the customer journey: What role does it play in the buying ...Joanna Halton
油
The document outlines a dissertation focused on the impact of social media on the customer journey in the UK buying cycle. It presents research objectives, discusses literature reviews, and surveys findings indicating that social media significantly affects consumer awareness, evaluation, and purchase intention. Ultimately, the study concludes that social media plays a pivotal role in various phases of the consumer decision journey, particularly through peer recommendations.Similar to 11 Build Customer Goodwill (20)
09 Employee Awards And Incentives
09 Employee Awards And IncentivesStephen Lalla
油
Promotional products are items used to promote companies, services, or programs. A 1994 study found that employees like awards and incentives and work harder to earn them. A 1999 study revealed that incentive programs are effective and that businesses spend $23 billion annually on merchandise and travel incentives. Promotional products are effective because they carry a repeated message to recipients who find them useful.2005 Powerof Promo Products
2005 Powerof Promo Productsguest5e8b93
油
The document summarizes research on the effectiveness of promotional products in marketing. It finds that promotional products improve brand image and recall, drive higher response rates to direct mail campaigns, generate more customer referrals than appeals without gifts, and foster greater customer goodwill and spending compared to alternatives like coupons. Overall, the research demonstrates that promotional products create tangible, long-lasting advertising at low cost relative to other media when designed and distributed appropriately.10 Generate Customer Referrals
10 Generate Customer ReferralsStephen Lalla
油
Promotional products are items used to promote a company, product, or service. A 1993 study by Baylor University found that customers who received promotional gifts were more likely to provide referrals than those who did not receive gifts. Specifically, customers with gifts were 14% more likely to refer others and salespeople who gave gifts received 22% more referrals. Promotional products are effective because their message is repeated as recipients use and appreciate the gifts over time.07 Improve Direct Mail Response
07 Improve Direct Mail ResponseStephen Lalla
油
Promotional products can improve direct mail response rates and lead conversion. A study found that including a promotional product with a direct mail campaign increased response rates by 50% and generated four times as many responses compared to a sales letter alone. Promotional products also reduced the cost per response by two-thirds. These items are useful to recipients and repeat the company's message many times without additional advertising costs. The document provides an overview of promotional products and their ability to promote brands and improve marketing campaigns.03 Impact On Brand Company Image
03 Impact On Brand Company ImageStephen Lalla
油
Promotional products are items used to promote a company, brand, or service. A study by Georgia Southern University found that recipients of promotional products had a significantly more positive image of the promoted company compared to those who did not receive items. Those who received promotional items were also more likely to recommend the business to others. Promotional products are effective because they are useful to recipients and retain the company message through repeated use without additional advertising costs.Trade Shows
Trade ShowsStephen Lalla
油
Promotional products are items used to promote a company, product, or service through advertising and branding. A study by Wayne State University found that business gifts improved both sales and customer attitudes compared to just a thank you letter. A separate 1991 study on trade show promotions found that using gifts to promote a booth visit increased booth visitation by 176%, as well as recollection of the invitation and goodwill toward the company. Promotional products are effective at delivering branded messages to audiences because the useful gifts are retained and shared, amplifying exposure without additional advertising costs.Power Of Promotional Products
Power Of Promotional Productsmandara1
油
The document discusses several studies that demonstrate the effectiveness of promotional products in marketing. Some key findings include:
1) Promotional products outperformed television advertising in generating positive attitudes, message credibility, purchase intent, and referral value according to a 2006 Louisiana State University study.
2) A 2005 Georgia Southern University study found that recipients of promotional products had a more positive image of the promoted company than non-recipients.
3) Multiple studies found that including promotional products with direct mail, tradeshow invitations, and other advertising increased response rates.Power Of Promotional Products
Power Of Promotional Productsguest234f771
油
The document discusses several studies that demonstrate the effectiveness of promotional products in marketing. Some key findings include:
1) Promotional products outperformed television advertising in generating positive attitudes, message credibility, purchase intent, and referral value according to a 2006 Louisiana State University study.
2) A 2005 Georgia Southern University study found that recipients of promotional products had a more positive image of the promoted company than non-recipients.
3) Multiple studies found that including promotional products with direct mail, tradeshow invitations, and other advertising increased response rates.More Than a Mug
More Than a Mugdschaaf21
油
Promotional products are items imprinted with a company or organization's logo that are distributed to promote brand awareness. This document discusses the different types of promotional products, how they are used to build brand recognition, motivate target audiences, educate people, and recognize employees. It explains that promotional products are effective because they are useful, encourage reciprocity, have high visibility and longevity, are flexible for any budget or audience, provide a low cost per impression compared to other marketing channels, and are a non-interruptive form of advertising. The document concludes with tips on how to effectively utilize promotional products for business objectives.More than just a mug
More than just a mugdancreativeman
油
This document discusses promotional products, which are items imprinted with a company or organization's logo that are distributed to promote brands. It provides examples of common promotional product types like apparel, writing instruments, and food gifts. The document then explains how promotional products are used to build brand recognition, motivate target audiences, educate people, and recognize employees. It argues that promotional products are effective because they are useful, encourage reciprocity, have lasting impressions, are flexible for any budget or audience, and produce a high number of impressions at a low cost per exposure. The case study highlights how a hearing aid company used coffee mugs as promotional products to successfully promote their brand.1 p 13-0712-july-bp-effectiveness-of-promotional-products
1 p 13-0712-july-bp-effectiveness-of-promotional-productsArvind Rathod
油
The document discusses research on the effectiveness of promotional products as marketing tools. Two major studies are summarized:
1) A 2009 PPAI study found that 94% of people who received promotional products in the last 2 years remembered the item and 89% remembered the advertiser. Receiving promotional products led to more positive impressions of organizations than other forms of advertising like print or TV.
2) A 2008 ASI study also found high recall of promotional products. Items that were considered useful like bags, pens, and shirts were most likely to be kept and seen by others, leading to thousands of impressions per item. The cost per impression of promotional products was much lower than other forms of advertising.
Both studies show that04 Produce Valuable Referrals
04 Produce Valuable ReferralsStephen Lalla
油
Promotional products are items used to promote a product, service, or company program including advertising specialties, premiums, incentives, business gifts, awards, prizes, and other imprinted or decorated items. Offers of promotional products with requests for referrals or as part of sweepstakes drawings can generate 500% more referrals than appeal letters alone. Studies have also shown that over 70% of tradeshow attendees who receive a promotional product remember the company name and have a favorable impression, and including promotional product offers in pre-show mailings increases booth traffic more than mailings without. Promotional products that are useful and appreciated by recipients are retained and repeat the imprinted message many times without added cost.05 Impact Exposure, And Influence
05 Impact Exposure, And InfluenceStephen Lalla
油
Promotional products are items used to promote and advertise companies, products, and services. A study found that promotional products are effective at reaching people and influencing them. Over 70% of people surveyed had received a promotional product in the last year, and over 75% kept the product for over 6 months because they found it useful. Receiving a promotional product gave companies a more favorable impression among over 50% of people and increased the likelihood of doing future business with the company. Promotional products provide repeated, low-cost exposure to advertising messages because people use and see the products frequently over long periods of time.The power of promotional products
The power of promotional productsPink Rhino Promotional Merchandise
油
Promotional products are effective marketing tools according to research studies. Studies show that promotional products improve brand image, increase booth traffic at trade shows, generate more customer referrals than promotional letters alone, and increase direct mail response rates when included with mailings. Additionally, customers who receive promotional products have more positive impressions of companies and are more likely to purchase from and recommend those companies than customers who do not receive gifts.Promotional Products Work
Promotional Products Workdrummer1420
油
Promotional products are an effective $15.6 billion marketing industry. Items like wearables, writing instruments, and bags are commonly used to promote companies and services. Promotional products are memorable and create lasting impressions through their sensory nature. Studies show promotional products increase favorability of brands and complement other advertising. When used effectively as part of an integrated marketing campaign with clear goals and expert guidance, promotional products can maximize exposure and drive business results.Promotional Products - More than Just a Mug
Promotional Products - More than Just a MugNewton Manufacturing
油
Promotional products are items or apparel imprinted with a logo to promote businesses and include various types such as awards, gifts, and apparel. They are effective in building brand recognition, motivating customers and employees, educating audiences, and recognizing achievements, often integrated into multiple marketing channels. Their success stems from being useful, impactful, long-lasting, flexible, and non-intrusive, making them a cost-effective advertising medium.BPMA Industry Research 2011
BPMA Industry Research 2011The BPMA
油
This document summarizes the results of a survey about promotional gift items:
- USB sticks (21%) and mugs (18%) were the most commonly kept promotional items.
- The majority of respondents (84%) believed that branded promotional gifts increase brand awareness.
- Over a third (33%) had their longest-kept promotional item for over 5 years.Power Of Promotional Products Dims
Power Of Promotional Products DimsStephen Lalla
油
The document summarizes research on the effectiveness of promotional products in marketing. It finds that promotional products improve brand awareness, attitudes, purchase intentions, and referrals more than television or print advertising alone. Adding promotional products to integrated marketing campaigns generates more positive responses. Recipients of promotional products are more likely to purchase from and refer companies than non-recipients. Promotional products also improve trade show traffic, direct mail response rates, and customer goodwill.Power Of Promotional Products
Power Of Promotional Productsguest71c04f
油
The document summarizes research on the effectiveness of promotional products. It finds that promotional products outperform television advertising in increasing positive attitudes, message credibility, purchase intent, and referral value. Studies also show promotional products enhance the impact of integrated marketing campaigns when combined with television and print ads. Additional research demonstrates promotional products improve brand image and are effective at generating trade show leads and referrals when included with mailings.Power Of Promotional Products
Power Of Promotional ProductsStephen Lalla
油
The document discusses the significance and statistics of the promotional products industry, which is valued at over $19 billion. It highlights various applications, research findings demonstrating the effectiveness of promotional products compared to traditional advertising, and their impact on brand image and customer engagement. The conclusion emphasizes the value of promotional products in delivering messages to targeted audiences and retaining customer interest.Ad
11 Build Customer Goodwill
- 1. The Power of Promotional Products Promotional Products Association International
- 2. Items used to promote a product, service or company program, including advertising specialties, premiums, incentives, business gifts, awards, prizes, commemoratives and other imprinted or decorated items. What are Promotional Products?
- 3. Build Customer Goodwill with Promotional Products Promotional products foster customer goodwill toward a company and its salespeople. A 1992 study by Baylor University, involved a textbook publisher sending 4000 educators either: 1) a pocket calculator plus a letter, 2) a lower priced highlighter pen plus a letter or 3) a letter only. A 1992 study by Baylor University
- 4. Feelings of Goodwill Toward Company and Sales Representative
- 5. The use of promotional products in this study resulted in: An increase in feelings of goodwill toward the company and its salespeople A more positive attitude among those who received the calculator than for those who received the less expensive highlighter pen On questions relating to the customers personal feelings toward the company and its sales representatives, customers who received the calculator scored 52% higher than the letter only group.
- 6. The value of Promotional Products is in their ability to carry a message to a well-defined audience. Because the products are useful to and appreciated by the recipients, they are retained and used, repeating the imprinted message many times without added cost to the advertiser. The information contained within this presentation will provide a greater knowledge of promotional products, the industry and its applications.
- 7. This information has been made available to you courtesy of Promotional Products Association International and Dynamic Image Marketing Systems, Inc. For more Information contact: Dynamic Image Marketing Systems, Inc 1465 Sand Hill Rd Ste 1017 Candler, NC 28715 828.687.1893 - www.dynamicimage.biz