ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo
11 Critical Steps
for Building
Your Brand
By: Melissa Saulnier
What are Your Overall Goals
Date Your Goals
Name Your Obstacles
Name Your Skills
What happens when you achieve
Who is Your Target
Name your audience(s)
List what you do for them
Value Proposition
Your professional Identity
Your Audience
Unique Solution
Transformation
What They Need
What is their pain
What is their pleasure
Do a Survey
FREE - SurveyMonkey.com
10 questions
100 responses
Standard email
Professional Photo Shoot
Hire a Pro
Negotiate for all rights
Shoot at home or office
Your Clothing
More….
Update Your Platform
Website/Blog
Positioning
Include your Brand
Across Social Media
Your About Page
First Person
Conversational
Readers Priorities
Short bio
Find you blog
More…
What is a Lead Magnet
Review the pain point
How can you alleviate the pain
The format to use
Content
Book Cover
Email incentive and more…
Social Media Channels
Facebook
Twitter
LinkedIn
Other
Sources of Income
Speaking
Books
Courses
www.NorthernGatePublishing.com

More Related Content

Similar to 11 critical steps for building your brand (20)

AA-ISP & Nearstream Social Selling Webinar Deck
AA-ISP & Nearstream Social Selling Webinar DeckAA-ISP & Nearstream Social Selling Webinar Deck
AA-ISP & Nearstream Social Selling Webinar Deck
Heinz Marketing Inc
Ìý
Linkedin 101
Linkedin 101Linkedin 101
Linkedin 101
Leslie Mueller
Ìý
Schmoozapalooza Webinar
Schmoozapalooza WebinarSchmoozapalooza Webinar
Schmoozapalooza Webinar
Jodi Rudick
Ìý
Why linked in
Why linked inWhy linked in
Why linked in
Karen Chapple
Ìý
Personal Brand Presentation - Job Club
Personal Brand Presentation - Job ClubPersonal Brand Presentation - Job Club
Personal Brand Presentation - Job Club
Alicia Falcone
Ìý
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
Catherine Davis
Ìý
Tony donnellan linkedin1
Tony donnellan   linkedin1Tony donnellan   linkedin1
Tony donnellan linkedin1
Hurricane Marketing
Ìý
March17th Bounce Back into Business Services - Part II
March17th Bounce Back into Business Services - Part IIMarch17th Bounce Back into Business Services - Part II
March17th Bounce Back into Business Services - Part II
Sheila Burkett
Ìý
Sex Up Your Personal Brand For Career Success V2
Sex Up Your Personal Brand For Career Success V2Sex Up Your Personal Brand For Career Success V2
Sex Up Your Personal Brand For Career Success V2
Crooky
Ìý
The Nuts and Bolts of Social Media
The Nuts and Bolts of Social MediaThe Nuts and Bolts of Social Media
The Nuts and Bolts of Social Media
Strella Social Media
Ìý
Bounce Back St. Louis May 19th
Bounce Back St. Louis May 19thBounce Back St. Louis May 19th
Bounce Back St. Louis May 19th
Sheila Burkett
Ìý
J C C C Interior Design Presentation
J C C C  Interior  Design  PresentationJ C C C  Interior  Design  Presentation
J C C C Interior Design Presentation
Alicia Falcone
Ìý
pdf_20221122_202958_0000.pdf
pdf_20221122_202958_0000.pdfpdf_20221122_202958_0000.pdf
pdf_20221122_202958_0000.pdf
SurabhiSamant5
Ìý
Social Media Trends
Social Media TrendsSocial Media Trends
Social Media Trends
Sagar Salvi
Ìý
Speedinterviewing Sept2009
Speedinterviewing Sept2009Speedinterviewing Sept2009
Speedinterviewing Sept2009
Cindy Edwards
Ìý
Using Linked In (Ce Rmacs Presentation)
Using Linked In (Ce Rmacs Presentation)Using Linked In (Ce Rmacs Presentation)
Using Linked In (Ce Rmacs Presentation)
fbutwin
Ìý
Social Media and the Self Employed - IABC 09 25 09
Social Media and the Self Employed - IABC 09 25 09Social Media and the Self Employed - IABC 09 25 09
Social Media and the Self Employed - IABC 09 25 09
Dave Meyer
Ìý
Virtual Assistant Training Module 2 (personal story & message)
Virtual Assistant Training Module 2   (personal story & message)Virtual Assistant Training Module 2   (personal story & message)
Virtual Assistant Training Module 2 (personal story & message)
Professional VA's -Your Virtual Assistant Partner.
Ìý
Managing Your Professional Networks
Managing Your Professional NetworksManaging Your Professional Networks
Managing Your Professional Networks
Mary Canady
Ìý
Performance Communication and Interpersonal skills
Performance Communication and Interpersonal skillsPerformance Communication and Interpersonal skills
Performance Communication and Interpersonal skills
Laurence Yap M.A. (UM) CHRM
Ìý
AA-ISP & Nearstream Social Selling Webinar Deck
AA-ISP & Nearstream Social Selling Webinar DeckAA-ISP & Nearstream Social Selling Webinar Deck
AA-ISP & Nearstream Social Selling Webinar Deck
Heinz Marketing Inc
Ìý
Schmoozapalooza Webinar
Schmoozapalooza WebinarSchmoozapalooza Webinar
Schmoozapalooza Webinar
Jodi Rudick
Ìý
Personal Brand Presentation - Job Club
Personal Brand Presentation - Job ClubPersonal Brand Presentation - Job Club
Personal Brand Presentation - Job Club
Alicia Falcone
Ìý
March17th Bounce Back into Business Services - Part II
March17th Bounce Back into Business Services - Part IIMarch17th Bounce Back into Business Services - Part II
March17th Bounce Back into Business Services - Part II
Sheila Burkett
Ìý
Sex Up Your Personal Brand For Career Success V2
Sex Up Your Personal Brand For Career Success V2Sex Up Your Personal Brand For Career Success V2
Sex Up Your Personal Brand For Career Success V2
Crooky
Ìý
The Nuts and Bolts of Social Media
The Nuts and Bolts of Social MediaThe Nuts and Bolts of Social Media
The Nuts and Bolts of Social Media
Strella Social Media
Ìý
Bounce Back St. Louis May 19th
Bounce Back St. Louis May 19thBounce Back St. Louis May 19th
Bounce Back St. Louis May 19th
Sheila Burkett
Ìý
J C C C Interior Design Presentation
J C C C  Interior  Design  PresentationJ C C C  Interior  Design  Presentation
J C C C Interior Design Presentation
Alicia Falcone
Ìý
pdf_20221122_202958_0000.pdf
pdf_20221122_202958_0000.pdfpdf_20221122_202958_0000.pdf
pdf_20221122_202958_0000.pdf
SurabhiSamant5
Ìý
Social Media Trends
Social Media TrendsSocial Media Trends
Social Media Trends
Sagar Salvi
Ìý
Speedinterviewing Sept2009
Speedinterviewing Sept2009Speedinterviewing Sept2009
Speedinterviewing Sept2009
Cindy Edwards
Ìý
Using Linked In (Ce Rmacs Presentation)
Using Linked In (Ce Rmacs Presentation)Using Linked In (Ce Rmacs Presentation)
Using Linked In (Ce Rmacs Presentation)
fbutwin
Ìý
Social Media and the Self Employed - IABC 09 25 09
Social Media and the Self Employed - IABC 09 25 09Social Media and the Self Employed - IABC 09 25 09
Social Media and the Self Employed - IABC 09 25 09
Dave Meyer
Ìý
Managing Your Professional Networks
Managing Your Professional NetworksManaging Your Professional Networks
Managing Your Professional Networks
Mary Canady
Ìý
Performance Communication and Interpersonal skills
Performance Communication and Interpersonal skillsPerformance Communication and Interpersonal skills
Performance Communication and Interpersonal skills
Laurence Yap M.A. (UM) CHRM
Ìý

Recently uploaded (20)

Personal Brand Exploration Presentation.pdf
Personal Brand Exploration Presentation.pdfPersonal Brand Exploration Presentation.pdf
Personal Brand Exploration Presentation.pdf
vv2home2vv
Ìý
Q4 Lesson 1 TLE 7 industrial arts for grade seen
Q4 Lesson 1 TLE 7 industrial arts for grade seenQ4 Lesson 1 TLE 7 industrial arts for grade seen
Q4 Lesson 1 TLE 7 industrial arts for grade seen
CamilleAnneCarlos
Ìý
Dr. Tran Quoc Bao Pioneering Da Nang's Transformation into a Medical Tourism...
Dr. Tran Quoc Bao  Pioneering Da Nang's Transformation into a Medical Tourism...Dr. Tran Quoc Bao  Pioneering Da Nang's Transformation into a Medical Tourism...
Dr. Tran Quoc Bao Pioneering Da Nang's Transformation into a Medical Tourism...
Ignite Capital
Ìý
CTG- Cap nhat KQKD Quy 4.2024_website_EN.pptx
CTG- Cap nhat KQKD Quy 4.2024_website_EN.pptxCTG- Cap nhat KQKD Quy 4.2024_website_EN.pptx
CTG- Cap nhat KQKD Quy 4.2024_website_EN.pptx
ngothithungan1
Ìý
RECOVERING LOST BITCOIN: MY EXPERIENCE/TECH CYBER FORCE RECOVERY
RECOVERING LOST BITCOIN: MY EXPERIENCE/TECH CYBER FORCE RECOVERYRECOVERING LOST BITCOIN: MY EXPERIENCE/TECH CYBER FORCE RECOVERY
RECOVERING LOST BITCOIN: MY EXPERIENCE/TECH CYBER FORCE RECOVERY
monikaguttmacher
Ìý
accounting equation for business administration students
accounting equation for business administration studentsaccounting equation for business administration students
accounting equation for business administration students
maliyousaf7869
Ìý
Transform Your Space with San Francisco Commercial Photographer
Transform Your Space with San Francisco Commercial PhotographerTransform Your Space with San Francisco Commercial Photographer
Transform Your Space with San Francisco Commercial Photographer
Stephanie Russo Photography
Ìý
Business Pitch Mohanambal.T.pptx MAGICAL
Business Pitch Mohanambal.T.pptx MAGICALBusiness Pitch Mohanambal.T.pptx MAGICAL
Business Pitch Mohanambal.T.pptx MAGICAL
MohanambalT
Ìý
Biography of Vincenzo Carnovale
Biography of Vincenzo Carnovale Biography of Vincenzo Carnovale
Biography of Vincenzo Carnovale
Vincenzo Carnovale
Ìý
TopMate ES10: Effortless Mobility for Everyone
TopMate ES10: Effortless Mobility for EveryoneTopMate ES10: Effortless Mobility for Everyone
TopMate ES10: Effortless Mobility for Everyone
Topmate
Ìý
Elizabeth kca ppt template.power point p
Elizabeth kca ppt template.power point pElizabeth kca ppt template.power point p
Elizabeth kca ppt template.power point p
mutuanicholus45
Ìý
BUSINESS CORRESPONDENCE - UNIT III notes
BUSINESS CORRESPONDENCE - UNIT III notesBUSINESS CORRESPONDENCE - UNIT III notes
BUSINESS CORRESPONDENCE - UNIT III notes
manikandansMani2
Ìý
Tran Quoc Bao the first Vietnam joining the prestigiousAdvisory Board of Asia...
Tran Quoc Bao the first Vietnam joining the prestigiousAdvisory Board of Asia...Tran Quoc Bao the first Vietnam joining the prestigiousAdvisory Board of Asia...
Tran Quoc Bao the first Vietnam joining the prestigiousAdvisory Board of Asia...
Ignite Capital
Ìý
20x40 Trade Show Booth Rental Company | RADON LLC
20x40 Trade Show Booth Rental Company | RADON LLC20x40 Trade Show Booth Rental Company | RADON LLC
20x40 Trade Show Booth Rental Company | RADON LLC
RADON LLC
Ìý
Proof Strategies CanTrust Index 2025 Report
Proof Strategies CanTrust Index 2025 ReportProof Strategies CanTrust Index 2025 Report
Proof Strategies CanTrust Index 2025 Report
Proof
Ìý
good material for managerial students to know more about management
good material for managerial students to know more about managementgood material for managerial students to know more about management
good material for managerial students to know more about management
MinbiyewMekonnen
Ìý
Exploring Funding Opportunities for Construction Projects in Crete 1..pdf
Exploring Funding Opportunities for Construction Projects in Crete 1..pdfExploring Funding Opportunities for Construction Projects in Crete 1..pdf
Exploring Funding Opportunities for Construction Projects in Crete 1..pdf
ARENCOS
Ìý
WinRAR 7.01 Crack With License Key Free Download 2025
WinRAR 7.01 Crack With License Key Free Download 2025WinRAR 7.01 Crack With License Key Free Download 2025
WinRAR 7.01 Crack With License Key Free Download 2025
borikhni
Ìý
Tran Quoc Bao Represents Prima Saigon at World Association of Eye Hospitals M...
Tran Quoc Bao Represents Prima Saigon at World Association of Eye Hospitals M...Tran Quoc Bao Represents Prima Saigon at World Association of Eye Hospitals M...
Tran Quoc Bao Represents Prima Saigon at World Association of Eye Hospitals M...
Ignite Capital
Ìý
Library display February-March Commemorating New Zealand
Library display February-March Commemorating New ZealandLibrary display February-March Commemorating New Zealand
Library display February-March Commemorating New Zealand
NZSG
Ìý
Personal Brand Exploration Presentation.pdf
Personal Brand Exploration Presentation.pdfPersonal Brand Exploration Presentation.pdf
Personal Brand Exploration Presentation.pdf
vv2home2vv
Ìý
Q4 Lesson 1 TLE 7 industrial arts for grade seen
Q4 Lesson 1 TLE 7 industrial arts for grade seenQ4 Lesson 1 TLE 7 industrial arts for grade seen
Q4 Lesson 1 TLE 7 industrial arts for grade seen
CamilleAnneCarlos
Ìý
Dr. Tran Quoc Bao Pioneering Da Nang's Transformation into a Medical Tourism...
Dr. Tran Quoc Bao  Pioneering Da Nang's Transformation into a Medical Tourism...Dr. Tran Quoc Bao  Pioneering Da Nang's Transformation into a Medical Tourism...
Dr. Tran Quoc Bao Pioneering Da Nang's Transformation into a Medical Tourism...
Ignite Capital
Ìý
CTG- Cap nhat KQKD Quy 4.2024_website_EN.pptx
CTG- Cap nhat KQKD Quy 4.2024_website_EN.pptxCTG- Cap nhat KQKD Quy 4.2024_website_EN.pptx
CTG- Cap nhat KQKD Quy 4.2024_website_EN.pptx
ngothithungan1
Ìý
RECOVERING LOST BITCOIN: MY EXPERIENCE/TECH CYBER FORCE RECOVERY
RECOVERING LOST BITCOIN: MY EXPERIENCE/TECH CYBER FORCE RECOVERYRECOVERING LOST BITCOIN: MY EXPERIENCE/TECH CYBER FORCE RECOVERY
RECOVERING LOST BITCOIN: MY EXPERIENCE/TECH CYBER FORCE RECOVERY
monikaguttmacher
Ìý
accounting equation for business administration students
accounting equation for business administration studentsaccounting equation for business administration students
accounting equation for business administration students
maliyousaf7869
Ìý
Transform Your Space with San Francisco Commercial Photographer
Transform Your Space with San Francisco Commercial PhotographerTransform Your Space with San Francisco Commercial Photographer
Transform Your Space with San Francisco Commercial Photographer
Stephanie Russo Photography
Ìý
Business Pitch Mohanambal.T.pptx MAGICAL
Business Pitch Mohanambal.T.pptx MAGICALBusiness Pitch Mohanambal.T.pptx MAGICAL
Business Pitch Mohanambal.T.pptx MAGICAL
MohanambalT
Ìý
Biography of Vincenzo Carnovale
Biography of Vincenzo Carnovale Biography of Vincenzo Carnovale
Biography of Vincenzo Carnovale
Vincenzo Carnovale
Ìý
TopMate ES10: Effortless Mobility for Everyone
TopMate ES10: Effortless Mobility for EveryoneTopMate ES10: Effortless Mobility for Everyone
TopMate ES10: Effortless Mobility for Everyone
Topmate
Ìý
Elizabeth kca ppt template.power point p
Elizabeth kca ppt template.power point pElizabeth kca ppt template.power point p
Elizabeth kca ppt template.power point p
mutuanicholus45
Ìý
BUSINESS CORRESPONDENCE - UNIT III notes
BUSINESS CORRESPONDENCE - UNIT III notesBUSINESS CORRESPONDENCE - UNIT III notes
BUSINESS CORRESPONDENCE - UNIT III notes
manikandansMani2
Ìý
Tran Quoc Bao the first Vietnam joining the prestigiousAdvisory Board of Asia...
Tran Quoc Bao the first Vietnam joining the prestigiousAdvisory Board of Asia...Tran Quoc Bao the first Vietnam joining the prestigiousAdvisory Board of Asia...
Tran Quoc Bao the first Vietnam joining the prestigiousAdvisory Board of Asia...
Ignite Capital
Ìý
20x40 Trade Show Booth Rental Company | RADON LLC
20x40 Trade Show Booth Rental Company | RADON LLC20x40 Trade Show Booth Rental Company | RADON LLC
20x40 Trade Show Booth Rental Company | RADON LLC
RADON LLC
Ìý
Proof Strategies CanTrust Index 2025 Report
Proof Strategies CanTrust Index 2025 ReportProof Strategies CanTrust Index 2025 Report
Proof Strategies CanTrust Index 2025 Report
Proof
Ìý
good material for managerial students to know more about management
good material for managerial students to know more about managementgood material for managerial students to know more about management
good material for managerial students to know more about management
MinbiyewMekonnen
Ìý
Exploring Funding Opportunities for Construction Projects in Crete 1..pdf
Exploring Funding Opportunities for Construction Projects in Crete 1..pdfExploring Funding Opportunities for Construction Projects in Crete 1..pdf
Exploring Funding Opportunities for Construction Projects in Crete 1..pdf
ARENCOS
Ìý
WinRAR 7.01 Crack With License Key Free Download 2025
WinRAR 7.01 Crack With License Key Free Download 2025WinRAR 7.01 Crack With License Key Free Download 2025
WinRAR 7.01 Crack With License Key Free Download 2025
borikhni
Ìý
Tran Quoc Bao Represents Prima Saigon at World Association of Eye Hospitals M...
Tran Quoc Bao Represents Prima Saigon at World Association of Eye Hospitals M...Tran Quoc Bao Represents Prima Saigon at World Association of Eye Hospitals M...
Tran Quoc Bao Represents Prima Saigon at World Association of Eye Hospitals M...
Ignite Capital
Ìý
Library display February-March Commemorating New Zealand
Library display February-March Commemorating New ZealandLibrary display February-March Commemorating New Zealand
Library display February-March Commemorating New Zealand
NZSG
Ìý

11 critical steps for building your brand