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11 CSR

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Yasir Malik

The document discusses the concept of corporate social responsibility (CSR). It defines CSR as business decision-making that is linked to ethical values, legal compliance, and respect for people and the environment. CSR involves companies behaving ethically and contributing to economic development while improving quality of life for employees, communities, and society. The scope of CSR includes philanthropy, doing business responsibly, and being a good citizen through activities like environmental protection, legal compliance, and community investment.

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1 Corporate SocialCorporate Social ResponsibilityResponsibility
2 ConceptConcept Business decision making linked with:Business decision making linked with: Ethical valuesEthical values Compliance with the lawCompliance with the law Respect for people, communities and theRespect for people, communities and the environment.environment.
3 Another definitionAnother definition Lord Holme and Richard Watts define CSR as:Lord Holme and Richard Watts define CSR as: CSR is the continuing commitmentCSR is the continuing commitment By a business firm (company)By a business firm (company) To behave ethically, andTo behave ethically, and Contribute to countrys economic developmentContribute to countrys economic development While improving the quality of life of:While improving the quality of life of: the workforcethe workforce as well as the community and society at large.as well as the community and society at large.
4 The American &The American & European ConceptsEuropean Concepts American businesses mostly think CSR is onlyAmerican businesses mostly think CSR is only about giving money for worthy causes.about giving money for worthy causes. Europeans think CSR is a tool for promotingEuropeans think CSR is a tool for promoting business. Treat the society well so that societybusiness. Treat the society well so that society can buy your products. Do more CSR whencan buy your products. Do more CSR when times are bad.times are bad.
5 Trusteeship TheoryTrusteeship Theory Companies really do not belong to any one.Companies really do not belong to any one. Shareholders own share of what remains butShareholders own share of what remains but not specific assets of the company.not specific assets of the company. Directors hold the assets of the company in trustDirectors hold the assets of the company in trust on behalf of not just shareholders but theon behalf of not just shareholders but the society at large.society at large. A company is a social asset.A company is a social asset.
6 Historical PerspectiveHistorical Perspective In fact, CSR came much after Business Ethics.In fact, CSR came much after Business Ethics. Business have learned that chasing only profitBusiness have learned that chasing only profit does not give enough profit.does not give enough profit. CSR can actually improve their profitability andCSR can actually improve their profitability and sustainability of their ventures.sustainability of their ventures.
7 Scope of CSRScope of CSR PhilanthropyPhilanthropy Doing Business ResponsiblyDoing Business Responsibly Being a good citizenBeing a good citizen
8 PhilanthropyPhilanthropy Financial donations to worthy causes:Financial donations to worthy causes: Do not just throw away money be carefulDo not just throw away money be careful Do not wait for disasters to show your kindnessDo not wait for disasters to show your kindness Setting, running or supporting socially desirableSetting, running or supporting socially desirable bodies:bodies: Monitoring and evaluating them in the processMonitoring and evaluating them in the process Supplementing the governmental effortsSupplementing the governmental efforts towards social welfaretowards social welfare
9 Doing business responsiblyDoing business responsibly Essentially being ethicalEssentially being ethical Integrity in all that you doIntegrity in all that you do FairnessFairness To every one: employees, clients, suppliers, allTo every one: employees, clients, suppliers, all Protection of all stakeholders interestProtection of all stakeholders interest Serving the common interest of all stakeholdersServing the common interest of all stakeholders
10 Being a good citizenBeing a good citizen Compliance with law.Compliance with law. Paying your duesPaying your dues No tax evasion, directly or indirectlyNo tax evasion, directly or indirectly Investment in community:Investment in community: Capital nature rather than just recurrentCapital nature rather than just recurrent Concern for environmentConcern for environment
11 Concern for EnvironmentConcern for Environment Eco-balanceEco-balance DeforestationDeforestation Soil degradationSoil degradation Atmospheric changesAtmospheric changes PollutionPollution Waste/Discharges managementWaste/Discharges management Depletion of resourcesDepletion of resources Emphasis on creating re-usable resourcesEmphasis on creating re-usable resources
12 Environmental Risk ManagementEnvironmental Risk Management Identify and define risks being posed (or faced)Identify and define risks being posed (or faced) by the company.by the company. Establish the extent and probability of risks.Establish the extent and probability of risks. Assess cost of:Assess cost of: The consequences of the risk after it takes placeThe consequences of the risk after it takes place preventing it from happeningpreventing it from happening Assign specific responsibilityAssign specific responsibility
13 ERM -2ERM -2 Define means of handling it.Define means of handling it. Preventing it through:Preventing it through: Better technologyBetter technology Better materialsBetter materials Better maintenanceBetter maintenance Insurance:Insurance: Actual lossActual loss Claims against the companyClaims against the company
14 Strategies forStrategies for Prevention of Industrial PollutionPrevention of Industrial Pollution Environmental processes auditEnvironmental processes audit Waste management auditWaste management audit Material usage reviewMaterial usage review Non-solid effluents auditNon-solid effluents audit Financial considerationsFinancial considerations Cost benefit analysis of being eco-balancedCost benefit analysis of being eco-balanced Use of new cleaner technologyUse of new cleaner technology Life cycle assessmentsLife cycle assessments Spreading awareness among usersSpreading awareness among users
15 Resource ManagementResource Management Energy resources (fossil fuels vs. others)Energy resources (fossil fuels vs. others) Re-cycling of materialsRe-cycling of materials Using re-cycled materialUsing re-cycled material Using bio-degradable materialUsing bio-degradable material Conservation of life supporting systemsConservation of life supporting systems Forests, trees, water sources, mountainsForests, trees, water sources, mountains Wild lifeWild life Responsible use of landResponsible use of land
16 Some BigSome Big Environmental DisastersEnvironmental Disasters Chernobyl Nuclear Disaster (1986)Chernobyl Nuclear Disaster (1986) Nuclear reactors went berserkNuclear reactors went berserk Exxon Valdez (1989) in AlaskaExxon Valdez (1989) in Alaska 11.5 million barrels of crude spilled11.5 million barrels of crude spilled Tokiamora Accident (1999)Tokiamora Accident (1999) Nuclear radiation leakedNuclear radiation leaked Bhopal Tragedy (1984)Bhopal Tragedy (1984) Leakage of poisonous gas, killing 300 and affecting 400,000Leakage of poisonous gas, killing 300 and affecting 400,000 personspersons Gulf of Mexico (2010)Gulf of Mexico (2010) Leakage of crude oil, polluting virtually the entire gulfLeakage of crude oil, polluting virtually the entire gulf
17 Shades of CSRShades of CSR Official posture and realityOfficial posture and reality Spending more money on publicizing CSR thanSpending more money on publicizing CSR than actual CSR work.actual CSR work. Lip service: strings attached helpLip service: strings attached help
18 Formulating CSR Policy Set a Code of Ethics outlining CSR Values to be upheld Establish current position on CSR values Discuss with relevant stakeholders Employees Pressure groups Clients Draw up a formal CSR Policy
19 CSR Policy Formally promulgate the CSR policy Prescribe systems Establish responsibility for each party Set realistic strategies and targets Keep all concerned informed Monitor achievements Revise policy or targets as necessary
20 Bench Marking in CSR You do as much as others are doing. Can any one set minimums? Who ensures compliance? How to monitor compliance?
21 CSR in PakistanCSR in Pakistan Mostly companies consider philanthropy to beMostly companies consider philanthropy to be the only means of CSR.the only means of CSR. However change is coming.However change is coming. Telenors Karo MumkinTelenors Karo Mumkin PTCs tree plantingPTCs tree planting Mobilinks medical helplineMobilinks medical helpline
22 CSR SurveyCSR Survey People in Pakistan want companies to:People in Pakistan want companies to: Promote educationPromote education Create employmentCreate employment Provide health care to publicProvide health care to public Reduce pollutionReduce pollution Provide better work placeProvide better work place
23 Thank youThank you

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11 CSR

  • 2. 2 ConceptConcept Business decision making linked with:Business decision making linked with: Ethical valuesEthical values Compliance with the lawCompliance with the law Respect for people, communities and theRespect for people, communities and the environment.environment.
  • 3. 3 Another definitionAnother definition Lord Holme and Richard Watts define CSR as:Lord Holme and Richard Watts define CSR as: CSR is the continuing commitmentCSR is the continuing commitment By a business firm (company)By a business firm (company) To behave ethically, andTo behave ethically, and Contribute to countrys economic developmentContribute to countrys economic development While improving the quality of life of:While improving the quality of life of: the workforcethe workforce as well as the community and society at large.as well as the community and society at large.
  • 4. 4 The American &The American & European ConceptsEuropean Concepts American businesses mostly think CSR is onlyAmerican businesses mostly think CSR is only about giving money for worthy causes.about giving money for worthy causes. Europeans think CSR is a tool for promotingEuropeans think CSR is a tool for promoting business. Treat the society well so that societybusiness. Treat the society well so that society can buy your products. Do more CSR whencan buy your products. Do more CSR when times are bad.times are bad.
  • 5. 5 Trusteeship TheoryTrusteeship Theory Companies really do not belong to any one.Companies really do not belong to any one. Shareholders own share of what remains butShareholders own share of what remains but not specific assets of the company.not specific assets of the company. Directors hold the assets of the company in trustDirectors hold the assets of the company in trust on behalf of not just shareholders but theon behalf of not just shareholders but the society at large.society at large. A company is a social asset.A company is a social asset.
  • 6. 6 Historical PerspectiveHistorical Perspective In fact, CSR came much after Business Ethics.In fact, CSR came much after Business Ethics. Business have learned that chasing only profitBusiness have learned that chasing only profit does not give enough profit.does not give enough profit. CSR can actually improve their profitability andCSR can actually improve their profitability and sustainability of their ventures.sustainability of their ventures.
  • 7. 7 Scope of CSRScope of CSR PhilanthropyPhilanthropy Doing Business ResponsiblyDoing Business Responsibly Being a good citizenBeing a good citizen
  • 8. 8 PhilanthropyPhilanthropy Financial donations to worthy causes:Financial donations to worthy causes: Do not just throw away money be carefulDo not just throw away money be careful Do not wait for disasters to show your kindnessDo not wait for disasters to show your kindness Setting, running or supporting socially desirableSetting, running or supporting socially desirable bodies:bodies: Monitoring and evaluating them in the processMonitoring and evaluating them in the process Supplementing the governmental effortsSupplementing the governmental efforts towards social welfaretowards social welfare
  • 9. 9 Doing business responsiblyDoing business responsibly Essentially being ethicalEssentially being ethical Integrity in all that you doIntegrity in all that you do FairnessFairness To every one: employees, clients, suppliers, allTo every one: employees, clients, suppliers, all Protection of all stakeholders interestProtection of all stakeholders interest Serving the common interest of all stakeholdersServing the common interest of all stakeholders
  • 10. 10 Being a good citizenBeing a good citizen Compliance with law.Compliance with law. Paying your duesPaying your dues No tax evasion, directly or indirectlyNo tax evasion, directly or indirectly Investment in community:Investment in community: Capital nature rather than just recurrentCapital nature rather than just recurrent Concern for environmentConcern for environment
  • 11. 11 Concern for EnvironmentConcern for Environment Eco-balanceEco-balance DeforestationDeforestation Soil degradationSoil degradation Atmospheric changesAtmospheric changes PollutionPollution Waste/Discharges managementWaste/Discharges management Depletion of resourcesDepletion of resources Emphasis on creating re-usable resourcesEmphasis on creating re-usable resources
  • 12. 12 Environmental Risk ManagementEnvironmental Risk Management Identify and define risks being posed (or faced)Identify and define risks being posed (or faced) by the company.by the company. Establish the extent and probability of risks.Establish the extent and probability of risks. Assess cost of:Assess cost of: The consequences of the risk after it takes placeThe consequences of the risk after it takes place preventing it from happeningpreventing it from happening Assign specific responsibilityAssign specific responsibility
  • 13. 13 ERM -2ERM -2 Define means of handling it.Define means of handling it. Preventing it through:Preventing it through: Better technologyBetter technology Better materialsBetter materials Better maintenanceBetter maintenance Insurance:Insurance: Actual lossActual loss Claims against the companyClaims against the company
  • 14. 14 Strategies forStrategies for Prevention of Industrial PollutionPrevention of Industrial Pollution Environmental processes auditEnvironmental processes audit Waste management auditWaste management audit Material usage reviewMaterial usage review Non-solid effluents auditNon-solid effluents audit Financial considerationsFinancial considerations Cost benefit analysis of being eco-balancedCost benefit analysis of being eco-balanced Use of new cleaner technologyUse of new cleaner technology Life cycle assessmentsLife cycle assessments Spreading awareness among usersSpreading awareness among users
  • 15. 15 Resource ManagementResource Management Energy resources (fossil fuels vs. others)Energy resources (fossil fuels vs. others) Re-cycling of materialsRe-cycling of materials Using re-cycled materialUsing re-cycled material Using bio-degradable materialUsing bio-degradable material Conservation of life supporting systemsConservation of life supporting systems Forests, trees, water sources, mountainsForests, trees, water sources, mountains Wild lifeWild life Responsible use of landResponsible use of land
  • 16. 16 Some BigSome Big Environmental DisastersEnvironmental Disasters Chernobyl Nuclear Disaster (1986)Chernobyl Nuclear Disaster (1986) Nuclear reactors went berserkNuclear reactors went berserk Exxon Valdez (1989) in AlaskaExxon Valdez (1989) in Alaska 11.5 million barrels of crude spilled11.5 million barrels of crude spilled Tokiamora Accident (1999)Tokiamora Accident (1999) Nuclear radiation leakedNuclear radiation leaked Bhopal Tragedy (1984)Bhopal Tragedy (1984) Leakage of poisonous gas, killing 300 and affecting 400,000Leakage of poisonous gas, killing 300 and affecting 400,000 personspersons Gulf of Mexico (2010)Gulf of Mexico (2010) Leakage of crude oil, polluting virtually the entire gulfLeakage of crude oil, polluting virtually the entire gulf
  • 17. 17 Shades of CSRShades of CSR Official posture and realityOfficial posture and reality Spending more money on publicizing CSR thanSpending more money on publicizing CSR than actual CSR work.actual CSR work. Lip service: strings attached helpLip service: strings attached help
  • 18. 18 Formulating CSR Policy Set a Code of Ethics outlining CSR Values to be upheld Establish current position on CSR values Discuss with relevant stakeholders Employees Pressure groups Clients Draw up a formal CSR Policy
  • 19. 19 CSR Policy Formally promulgate the CSR policy Prescribe systems Establish responsibility for each party Set realistic strategies and targets Keep all concerned informed Monitor achievements Revise policy or targets as necessary
  • 20. 20 Bench Marking in CSR You do as much as others are doing. Can any one set minimums? Who ensures compliance? How to monitor compliance?
  • 21. 21 CSR in PakistanCSR in Pakistan Mostly companies consider philanthropy to beMostly companies consider philanthropy to be the only means of CSR.the only means of CSR. However change is coming.However change is coming. Telenors Karo MumkinTelenors Karo Mumkin PTCs tree plantingPTCs tree planting Mobilinks medical helplineMobilinks medical helpline
  • 22. 22 CSR SurveyCSR Survey People in Pakistan want companies to:People in Pakistan want companies to: Promote educationPromote education Create employmentCreate employment Provide health care to publicProvide health care to public Reduce pollutionReduce pollution Provide better work placeProvide better work place