11 info architecture-2014
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The document discusses information architecture and navigation. It outlines the objectives of explaining the 3 questions of navigation, applying them to critique interfaces, defining information architecture, and recognizing different organizational logics. It also discusses how to represent information architecture, using card sorting to solve problems, and factors like breadth vs depth and recommended design levels. Navigation must always answer where the user is, has been, and can go. Information architecture aims to organize information to support user tasks.
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11 info architecture-2014
- 2. Today¡¯s objectives: 1. Explain the 3 questions that navigation must answer at all times 2. Apply the 3 questions to critique existing interfaces 3. Define ¡°Information Architecture¡± (IA) 4. Recognize and create IAs using different organization logics (task-based, audience-based, topical, life-event, etc.) 5. Solve IA problems using card sorting
- 3. Main points ? What is IA? ? How do you represent IA in documents? ? Card sorting ? Topology: Breadth vs. Depth ? Organization logics: task-based, user type, topical, org. structure, life event, implementation from BGW 5
- 5. http://webstyleguide.com/wsg3/3-information-architecture/4-presenting-information.html Information Architecture File naming > URL design! http://www.slideshare.net/deanna.marbeck/url-design-for- information-architects-presentation
- 6. Why does information architecture matter? *
- 7. Organize available information to support the user¡¯s tasks.
- 8. How people navigate ? Optimal rationality ? Satisficing (Information Foraging Theory)
- 10. Navigation costs ? Scanning page ? Reading links / menus ? Finding / Deciding where to click ? Waiting for page to load ? Clicking through to find desired page How can you minimize them?
- 12. Breadth & Depth Design Recommendations ? Magic number 7 ¡À 2 ???? ? Recommended depth: 3 levels ? Recommended breadth: 16 options
- 13. Organization Logics ? Semantics (conceptual) ? Task-based ? Audience-based (user type) ? Organization-based ? Life event ? Implementation ? See also http://wd.onepotcooking.com/2010/02/13/information- architecture-navigation/
- 17. NAVIGATION Where am I? Where have I been? Where can I go?
- 18. NAVIGATION Where am I? Where have I been? Where can I go? Site Page Section What...
- 19. NAVIGATION Where am I? Where have I been? Where can I go? Site Page Section What...
- 20. Card Sorting ? Usability method for developing site organization