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This presentation summarizes the marketing practices of Bashundhara Group. It discusses how the company started as a small real estate venture in 1987 and has since grown into one of the largest conglomerates in Bangladesh, owning over 50 companies. The presentation covers Bashundhara Group's market segmentation strategy targeting the higher, upper middle, and middle classes. It also discusses the company's marketing mix of the 4Ps - product, price, place, promotion. A SWOT analysis is presented on the company's strengths, weaknesses, opportunities, and threats. The presentation concludes that Bashundhara Group is one of the most prestigious companies in Bangladesh and has performed well in the market.
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![Bashundhara Group
Bashundhara Group[ is a Bangladeshi
conglomerate.]It is one of the biggest
manufacturing companies in Bangladesh. It
began in 1987 as a real estate company
venture under the name East West Property
Development Ltd (EWPD). The first project
of EWPD turned out to be very victorious.
After then, the company grew very rapidly. It
currently owns more than 50 main concerns
located throughout Bangladesh.](https://image.slidesharecdn.com/11807049-220610051047-63ffe2ba/85/11807049-pptx-3-320.jpg)
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Company Profile [Popular Group of Industries]irtizashirazi
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As a copywriter, I had the pleasure of working on this company profile for a group of businesses that each bring something unique to the table. My goal was to capture the essence of the group as a whole while highlighting what sets each company apart. This profile was carefully written to reflect their shared values, vision, and commitment to quality. Its the result of thoughtful research, collaboration, and a genuine effort to tell their story in a clear and meaningful way.Ad
11807049.pptx
- 2. Presentation topic: Marketing practices of Bashundhara Group Submitted To Mahfuzur Rahman Lecturer Department of Marketing Comilla University Submitted By Md. Billal Hossen ID:11807049 Department of Marketing Comilla University
- 3. Bashundhara Group Bashundhara Group[ is a Bangladeshi conglomerate.]It is one of the biggest manufacturing companies in Bangladesh. It began in 1987 as a real estate company venture under the name East West Property Development Ltd (EWPD). The first project of EWPD turned out to be very victorious. After then, the company grew very rapidly. It currently owns more than 50 main concerns located throughout Bangladesh.
- 4. Import products of Bashundhara Group in Bangladesh
- 5. Market Strategy(STP) of Bashundhara Group in Bangladesh 1.Market Segmentation Geographic Segmentation Demographic Segmentation Behavioral Segmentation Psychographic Segmentation 2. Target Market : Higher class Upper middle class Middle class 3.Market Positioning: Create an image in minds of potential customer Make quality product with affordable price
- 6. Marketing Mix: 4ps of Marketing Product Price Place Promotion
- 8. SWOT Analysis: Findings of SWOT Analysis: 1.Strengths 2.Weakness 3.Opportunities 4.Threats
- 9. Conclusion Bashundhara Group is one of the most prestigious and experienced commercial and industrial conglomerates in Bangladesh today. Bashundhara Group overall performance in the market is very good. It is doing well in tha market.
- 10. Thank You