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12 mvl1 conventions

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This document provides guidance on analyzing music videos through both macro and micro elements. At the macro level, it discusses analyzing the genre, representations, institutions, audiences, and narrative portrayed in a music video. At the micro level, it examines the editing, sound, mise-en-scene, and cinematography techniques used. It also lists some key macro elements to analyze for a specific Katy Perry music video called "Last Friday Night".

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Analysis: Music Videos Lesson Objective How to analyse Music videos?
Textual Analysis • Macro Elements • Genre • Representation • Institutions • Audiences • Narrative • Micro Elements • Editing • Sound • Mise-en-Scene • Cinematography
Macro Elements • Genre • Type of Music Video • Representation • Who is it representing? • Institutions • What other companies are seen in the music video • Audiences • What type of audience is it attracting? • Narrative • What type of story is it? What is the story telling you?
Katy Perry • Last Friday Night

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12 mvl1 conventions

  • 1. Analysis: Music Videos Lesson Objective How to analyse Music videos?
  • 2. Textual Analysis • Macro Elements • Genre • Representation • Institutions • Audiences • Narrative • Micro Elements • Editing • Sound • Mise-en-Scene • Cinematography
  • 3. Macro Elements • Genre • Type of Music Video • Representation • Who is it representing? • Institutions • What other companies are seen in the music video • Audiences • What type of audience is it attracting? • Narrative • What type of story is it? What is the story telling you?
  • 4. Katy Perry • Last Friday Night