12.02.07 Hamdi Turkey Presentation
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This document summarizes key aspects of the retail market in Turkey. It notes that Turkey has a young population, with football and Islam being very important culturally. Turkey is becoming more consumer-focused, with over 35 million internet users concentrated on sites like Facebook. There are over 290 shopping malls in Turkey, with the highest concentration in Istanbul. Several prominent shopping centers are mentioned. The document stresses the importance of choosing the right local partner and tailoring business plans and contracts to the local market dynamics and competition. Frequent communication and follow up are also emphasized to ensure successful partnerships and brand development in Turkey.
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Lecture TePe 8 decemberMartin Mostr?m
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Martin Mostr?m is a strategic advisor with over 20 years of experience in shopper marketing. He founded Retail House and has authored several books on shopper marketing. Shopper marketing has evolved from separate functions like sales, branding, and trade marketing to a more holistic approach. It focuses on understanding shopper behavior by researching their shopping paths and the in-store stimuli that influence purchases. Effective shopper marketing strategies communicate value through visuals rather than words, help shoppers with relevant in-store information, and understand the retailer's perspective to support their category strategies.Lecture Te Pe 8th December
Lecture Te Pe 8th DecemberMartin Mostr?m
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Martin Mostr?m is a strategic advisor with over 20 years of experience in shopper marketing. He founded Retail House and has authored several books on shopper marketing. Shopper marketing has evolved from separate functions like sales, branding, and trade marketing to a more holistic approach. It focuses on understanding shopper behavior by researching their shopping paths and the in-store stimuli that influence purchasing. Effective shopper marketing strategies communicate value through visuals rather than words, help shoppers with relevant in-store information, and understand the retailer's perspective and how the brand can support their goals.Future of marketing 1/2 - CIM and BL's presentations
Future of marketing 1/2 - CIM and BL's presentationsBusiness Link South West - Events
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The document discusses several key trends in marketing for the future including:
1) Marketing will increasingly focus on dialogue and conversations with customers rather than one-way broadcasts.
2) Brand reputation and customer experience will become more important as information spreads quickly online.
3) New technologies like social media, mobile apps, and location-based services will open new opportunities for targeted marketing but also require adaptation.Impact of Advertising on International Marketing
Impact of Advertising on International MarketingAyush Parekh
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This document discusses international advertising and its impact on international marketing. It defines international marketing and advertising, and explores some key barriers to international advertising like culture, language, education level, and government regulations. Culture can make communication difficult if perceptual frameworks differ between countries. Translation errors can also undermine advertising messages if literal translations fail to convey the intended meaning across cultures. Regulations vary by country on issues like language used and sensitivity around topics. Overall, international advertisers must carefully consider local cultural and regulatory contexts to effectively promote products abroad.Acuity Frontline Thinking Summer 2013
Acuity Frontline Thinking Summer 2013We are Acuity
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WELCOME TO THE FRONTLINE SUMMER 2013
Our latest issue of Frontline Thinking continues the conversation on all that is local. From the challenges faced by St John Ambulance in the charity sector, to the daily war raging on our high streets over coffee. The conversation is wide open so have a read and let us know what you think?
We are Acuity. Independent Creative Agency and Frontline Marketeers, we help the likes of Citro?n, Peugeot, Continental Tyres, St John Ambulance and UK Insurance sell more through their franchise network or sales outlets. We deliver brand consistency at a local level, while creating intelligent campaigns precisely tuned to increase sales, and keep customers coming back for more. We make things happen.
We don¡¯t hang about either. We¡¯re faff-free, quick, and we don¡¯t ever compromise on creativity.
The way we work with clients is a bit different too. There¡¯s no ¡®us and them.¡¯ Instead, it¡¯s more of a continuous loop ¨C which works brilliantly.
Ask Citro?n, they¡¯ve been relying on us for 14 years.
Planning Marketing Content 
Planning Marketing Content tronquini
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Workshop Host-Spot Project, Germany 2017.
https://www.new-humanity.org/en/ecosoc-en/the-host-spot-project-of-new-humanity-among-the-good-practices-promoted-by-the-ngo-committee-on-migration-com/Case study: Poundland
Case study: PoundlandHatieBruton
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Poundland wanted to be seen as an essential shop for weekly groceries, not just occasional purchases. They devised a "Weekly Essentials" campaign to challenge shoppers to save on their usual weekly shop at Poundland. This included outreach on parenting sites like Netmums and coverage in newspapers comparing Poundland's prices favorably to major supermarkets. As a result of this positive publicity, Poundland saw significant increases in sales in grocery, health & beauty, and household categories.Case Study 1
Case Study 1Hannah Sewell
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Poundland wanted to be seen as an essential shop for people's weekly grocery needs rather than just a occasional destination. They devised a "Weekly Essentials" campaign through social media and PR to challenge people to save on their usual weekly shop at Poundland. This included partnerships with mommy bloggers and a double page article in the Daily Mirror favorably comparing Poundland's prices. Over 250 moms shared money saving tips on Netmums. As a result, Poundland saw year-over-year sales increases of 56% in groceries, 26% in health and beauty, and 20% in household goods, showing a shift in consumer perception of the brand.12.02.07 Hamdi Turkey Presentation
- 1. BEWARE THE TURKS !
- 2. A practical experience in Turkish Retail Market by Hamdi Kulahcioglu
- 3. SOME HIGHLIGHTS Young, dynamic population (median age 29 & over 50% below 29) Football is a religion as well as islam Emotional people, close family and friendship relationships Becoming an increasingly more and more consumer society Very connected online, 35M active internet users, #4 in facebook, #2 in MSN Messenger
- 4. LOCATION, LOCATION, LOCATION Total 291 shopping malls, 7.3 million m2 100 m2 per 1000 people 102 in Istanbul, 189 other cities (only in 49 cities out of 89) per m2 revenue 442TL=GBP164 (up from 394TL last year, 12% increase) Total 2011 revenue 35 billion TL=12.60 billion GBP (?stanbul 45%, rest 55%) Total 1.2 billion visitors in 2011
- 7. ISTINYE PARK
- 8. ISTINYE PARK
- 11. NISANTASI
- 12. NISANTASI
- 13. KANYON
- 14. KANYON
- 15. ISTIKLAL STREET
- 16. THE RIGHT PARTNER make sure they have track record make sure they understand your brand and what to do with it make sure they have the financing, access to retail and the team to execute and really...partner with them
- 17. THINK GLOBAL, ACT LOCAL Depending on market dynamics business model maybe revised merchandising pricing communication distribution service
- 18. LOCAL COMPETITION don¡¯t underestimate local players they discount heavily strong local players exist in the market with the goodwill and advantages of being local, also some of them have become global players
- 19. BUSINESS PLAN & CONTRACT Make sure the BP is realistic and achievable Worst case scenario should be clearly defined in the contract (option to take over locations from partner very important for franchisor-landlords should consent) Follow closely, if the partner is really selling the merchandise at regular prices or discounting heavily to compete/clear inventory. ¡°Recipe for failure¡± At the end of the day, partner should make money as well. in case they are not making money, franchisor should listen and understand, try to help.
- 20. FOLLOW THROUGH Frequent visits in the market Intelligence through other sources, friends Is the partner executing, developing the brand properly and developing the business efficiently
- 21. SUCCESSFUL ¡ BURBERRY FCUK MARKS & SPENCER TOPSHOP FRED PERRY DEBENHAMS ACCESSORIZE CLAIRE¡¯S MANGO GAP/BANANA REP. ZARA ALDO
- 22. THANK YOU!