This document outlines Abraham Maslow's hierarchy of needs, which identifies safety, love and belongingness, esteem, and self-actualization as categories of human needs. It discusses that safety needs include protection, security, and freedom from fear. Love and belongingness needs involve friendship, intimacy, and affection from social groups. Esteem needs comprise achievement, independence, respect from self and others. Self-actualization needs refer to fulfilling one's potential and personal growth. The conclusion suggests that examining this hierarchy can explain why people read certain magazines and what benefits they gain.
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2. Safety needs -
protection from
elements,
security, order,
law, stability,
freedom from
fear.
Love and
belongingness needs
- friendship,
intimacy, affection
and love, - from
work group, family,
friends, romantic
relationships.
Esteem needs -
achievement,
mastery,
independence,
status, dominance,
prestige, self-respect,
respect
from others.
Self-Actualization
needs - realizing
personal potential,
self-fulfilment,
seeking personal
growth and peak
experiences.
When looking at Maslows Hierarchy of needs we can then fully
justify the reasons why people like ourselves read the magazines we
do and what benefit we actually gain from them.
