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Economic Value of Waves:
THE HUANCHACO &
PERUVIAN CASE
Global Wave Conference III
May 2013
SURFING in PERU
Brands, Factories
and Exporters for
ALL SURFING
EQUIPMENT
MAIN Surfing
Brands
DISTRIBUTION
FOR THE REGION
FIRST WORLD
CHAMPIONSHIP
ON 1965
OLDEST SURF
SCHOOL and SURF
MAGAZINE IN
Latin-America
The HIGHEST SURF
POPULATION IN
THE REGION
(excluding Brazil)
World and
Regional
Champions
peruana
多What does a WAVE bring
to PERU on 2013?
WAVE/OLA
Social
Inclusion
PERUs pride
Economic
Development
Local Identity
peruana
QUALITY
.
CABO BLANCO. PIURA
peruana
From the North:
December-March
From the South:
All year around
FREQUENCY
peruana
SOCIO CULTURAL VALUE
LA COSTA VERDE, LIMA
Waves for Learning
BE SAFE, EDUCATION,
SPORT
peruana
ENVIRONMENTAL FACTORS
WATER QUALITY
HEALTHY BEACHES
CLIMATE CHANGE SUSCEPTIBILITY
INFRASTRUCTURE
SECURITY
peruana
多WHY SURFECONOMICS
in PERU?
Be a COMMON LENGUAGE
TAKE IN COUNT AS A RESOURCE FOR THE INTEGRATED
COASTAL ZONE MANAGEMENT (ICZM)
PRESERVE ECOSYSTEM AND WAVE DYNAMICS
FOSTER THE LAW (LEY DE ROMPIENTES 27280)
peruana
STUDY AREAS
NORTH: MNCORA a
TALARA
CENTER NORTH:
TRUJILLO
CENTER: LIMA
SOUTH: ILO
peruana
HUANCHACO
DESARROLLO Y GESTIN COSTERA
Manejo sostenible de la costa peruana
The Ancient Peruvians WAVE relationship
World Surfing Reserve:
HUANCHACO
The HUANCHACO case:
WHAT THIS MEAN FOR
THE WORLD?
HUANCHACO has been APPROVED as a World
Surfing Reserve
It represent the Latin-American Surfing Heritage
Huanchaco is known as a destination in Peru for
its consistent, clean surf and ancient pre-
Colombian history as a seafaring town
Implementation of a Huanchaco World Surfing
Reserve peruana
ButWhat This Mean for
PERUVIANS?
DESARROLLO Y GESTIN COSTERA
Manejo sostenible de la costa peruana
GRACIAS!
Questions and
Comments
70s
50s
80s
Antes/ Before/
Avant/ Prima
70s
peruana
多Qu辿 pas坦? / What
Happened?
多Fue la naturaleza? It was
nature? 辿tait la nature?
多Fue el hombre? Were
humans? 辿tait l'homme?
多Fueron los dos juntos? Were
both? 辿taient tous les deux?
peruana
Despu辿s/After/
Apr竪s/Dopo
hoy
oggi
aujourd'hui
today
peruana

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Editor's Notes

  • #2: In DGCOSTERA we work for Sustainable Development: meet Economic development and preservation of environment,Talk about: Perus surfing context and then about the Huanchaco Wave Valuation as part of the WSR
  • #4: Local Identity: Mochicas, even more interested than the INCAS old (5000years) rootsEconomic developmentPerus pride: be a surfer is something that people appreciate - it changed in 2004SocialINCLUSIN: DENTRO DEL AGUA, MEDIO DE REDUCIR CONFLICTOS y diferencias SOCIALES A TRAVS DEL DESARROLLO (debido a quelascomunidadestendr鱈anoportunidades)
  • #9: Sea un diccionarioqueponga en un lenguajecom炭nparatodos el valor de unaolaGANAMOS O PERDEMOS, 多QU GANAMOS Y/O QUE PERDEMOS COMO SOCIEDAD ANTE UN PROYECTO QUE AFECTE LA OLA?FRENTE A UN PROYECTO QUE ESTE AFECTANDO A LA OLA Y SU ECOSISTEMAICZM we are just starting as a developing country, we have the opportunity to do the things rightLAW: In Peru surfers have opinion they are listened