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1) Over the past 13 years, All Channels Communications has grown from a small PR firm into a larger organization that offers integrated marketing services. 2) As the company grew, it realized the need to implement structures and strategies to manage operations, such as establishing roles, financial reporting, and an HR strategy. 3) Most recently, All Channels transitioned to an open source organization model with horizontal relationships and a focus on customer intimacy over internal focuses and hierarchies.