130225 dse vanwouw handout
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The document summarizes interviews with the top 10 digital signage players in Japan. Key takeaways include: 1) Digital signage is expected to grow in 2013 while DOOH is not expected to improve. 2) Some players feel Japan's digital signage market is lagging globally but others feel it has matured. 3) A scoop revealed that PDC plans to open an office in the US in April 2013 in an effort to become a global player.
130225 dse vanwouw handout
- 1. FEBRUARY 2013 DIGITAL SIGNAGE 360: A GLOBAL PERSPECTIVE The Key Digital Signage Players in Japan and Their Thoughts on the Market February 26, 2013 Neil van Wouw, CEO, Vanten K.K. mail: neil@vanten.com twitter: @vanwouw www.digitalsignageexpo.net 1
- 2. image by Kirstin Hallett 2
- 3. $1 Million 3
- 4. Roadmap ? Methodology ? Top 10 players ? What they said ? Bonus Scoop! ? Key Take Aways 4
- 5. Methodology ? Interviewed 9 people ? Got them all at start of 2013 ? Asked them same 4 questions 1. What is current state of DS? 2. Key happening in 2012? 3. What do you expect for 2013? 4. What are you doing in 2013? 5
- 6. The Top 10 6
- 7. Vendor Service End-User Advisor . n s re re rov t i o ion t c. S up ing a a a t en Lo D ro ult dw w . P eg r era t H e r G ar ft rv t p n on Ow DO Oth Ind O . ns H So Se In O C Co Eguchi, DSC Hitachi JR MCF Mori Newphoria Pas, JPVA PDC Scala Vanten 7
- 8. Vendor Service End-User Advisor various Industry segments . n s re re rov t i o ion t c. S up ing a a a t en Lo D ro ult dw w . P eg r era t H e r G ar ft rv t p n on Ow DO Oth Ind O . ns H So Se In O C Co Eguchi, DSC Hitachi JR MCF Mori Newphoria Pas, JPVA PDC Scala Vanten 8
- 9. DOOH Vendor Service End-User Advisor vs non-media re re ov . n i o ion s c. S up ing DS a r t t D ro ult dw w a a . P eg r era t t en Lo H e r G ar ft rv t p n on Ow DO Oth Ind O . ns H So Se In O C Co Eguchi, DSC Hitachi JR MCF Mori Newphoria Pas, JPVA PDC Scala Vanten 9
- 10. Vendor Service End-User Advisor Key Industry Groups . n s re re rov t i o ion t c. S up ing a a a t en Lo D ro ult dw w . P eg r era t H e r G ar ft rv t p n on Ow DO Oth Ind O . ns H So Se In O C Co Eguchi, DSC Hitachi JR MCF Mori Newphoria Pas, JPVA PDC Scala Vanten 10
- 11. 01 Digital Media Consultant Digital Signage Consortium ½¿Ú Yasuji Eguchi Industry "Customers don't think ¡®I want to buy Group DS¡¯ . They think ¡®I want to increase sales¡¯, etc. Customers don't want to know what a system does, they want to know what it does for them." Who: Digital Media Consultant specializing in Digital Signage; co-founder and administrator for Digital Signage Consortium. What: Consortium of 116 companies with a mission to tackle industry challenges and expand the market, and increase value of signage experience in daily life. 2013: Working more with clients who want a digital media bundle: smart phones, tablets, web, all together with DS. Cards?Digital Signage Trading Cards?Digital Signage Trading Cards?Dig 11
- 12. 02 Hitachi ˜\Ü¥ Takeshi Enokibori Camel Fact ¡°2 years ago everyone was shooting for Hitachi was top a $10B market by 2015, but now Scala partner in expectations have scaled back. Maybe 2011. DS was too focused on Ad business.¡± Who: $100B Rev, 38th on Global Fortune 500. System Integration subsidiary has media services group doing Digital Signage. Hitachi is a major Scala partner. What: Primarily an integrator deliver signage solutions for customers, but more and more also helping with operations and even content. 2013: Big push into Energy Mgmt System (EMS) solutions. Visualize how much customers are using... and saving. Also show this to the public as part of their CSR initiatives. Cards?Digital Signage Trading Cards?Digital Signage Trading Cards?Dig 12
- 13. 03 JEKI ɽ±¾ Takashi Yamamoto ¡°Signage doesn't make money, locations Camel Fact make money. so adding value to the Shinjuku is #1 busiest station. 3.6M location works. ...transportation (trains) per day. 1.3B per yr. now pulling DS along in Japan¡± Who: Marketing and communications subsidiary of Japan Rail (Jeki). Japan has 81 of 100 busiest trains stations world-wide, including all top 23. What: Digital signage in trains and stations since 2002. Digital just passed revenue for hanging posters in trains in 2012. DOOH revenues now $53M on network of 20,000 displays. 2013: Will deploy DOOH in Shinjuku Station ?nally. Will be looking at next areas of expansion including LED signs replacing platform billboards. First one is in trial now in Ebisu. Cards?Digital Signage Trading Cards?Digital Signage Trading Cards?Dig 13
- 14. 04 Media Contents Factory ë‰V Makito Kezuka - CEO "a few years ago people considered Cool Fact MediTouch iPad whether to use DS, now they just App helps doctors do... DOOH media in Japan is going talk to their patients! the way of niche media." Who: Niche DOOH at 800 medical locations, mostly clinics and hospitals. Aggregated Ad sales with other medical DOOH. What: Paid by locations as well as selling Ads.??Also selling an App MediTouch into hospitals for doctors to help explain to patients (Free App, but licence content), and making web sites for clinics and hospitals. 2013: Continue steady expansion of 100 locations / yr. Become even more relevant to the niche. Cards?Digital Signage Trading Cards?Digital Signage Trading Cards?Dig 14
- 15. 05 Mori Building ¾®ÉÏ Saaya Inoue - Town Mgmt Dept ¡°DS content is expensive... needs to be Camel Fact In ¡¯92, founder made for different displays. There¡¯s got Taikichiro Mori was to be another way... seems to be lot more world¡¯s richest man content being made (more cheaply) for web and smart phones.¡± Who: Real estate developer with 107 properties in Japan and China. Flagship developments include Roppongi Hills in Tokyo and Shanghai World Financial Center, tallest building in China. What: Signage since 2003, when built Roppongi Hills to include 250 displays across 30 content channels. Now have additional 300 displays, 30 channels at 7 more locations. 2013: Renewal of Roppongi Hills signage brings interesting challenges. ¡¯03 Tech, 4:3 displays are embedded in elevators. Considering implications of tech choices for next 10 years. Cards?Digital Signage Trading Cards?Digital Signage Trading Cards?Dig 15
- 16. 06 Newphoria ½Ç¾® Joji Tsunoi ¡°It¡¯s time for digital signage to spread Cool Fact First Japanese into outlying regions, not just the key content company to hub locations. These places should use a focus on DS content! more simple signage solution at first.¡± Who: Digital media content specialist supporting customers with content solutions for web, mobile and signage. What: DS contents that are easy to use for signage networks. Work together with lots of SPs, content holders as well as original content. Quality contents from reliable, stable partners. 2013: Multi-device content and HTML 5. Make content that really helps out the customers, and keep doing it all in a way that works for best for them. Cards?Digital Signage Trading Cards?Digital Signage Trading Cards?Dig 16
- 17. 07 Pas Communications Japan Public Viewing Assoc ÐÇÒ° Mutsuo Hoshino - CEO ¡°We all stopped DOOH after the 3.11 Camel Fact Shibuya crossing earthquake. This was a big mistake ...we has 500k people need to make a universal standard for crossing each day. disaster reporting communication¡± Who: Biggest Ad rep for DOOH billboards. Founder of Japan Public Viewing Association for owners of DOOH billboards. What: Run several of highest revenue DOOH billboards in Japan (including at Shibuya crossing), and biggest aggregate media buyer for DOOH billboards. 2013: Increase integration of DOOH billboards with other Digital media and technology. Cards?Digital Signage Trading Cards?Digital Signage Trading Cards?Dig 17
- 18. 08 PDC ÄÁÒ° Craig Makino - Director Cool Fact ¡°From a global perspective we have PDC did the hardware, but nobody is trying to go Acure touch screen outside of Japan... also lack of global vending machines! players... small footprint for Samsung, LG. Japan is still a Galapagos.¡± Who: 1st Digital Signage integrator in Japan, corporate spinout from Panasonic. What: Have done more high end showcase locations than any other player in the market, including Roppongi Hills, Roppongi Mid-Town, Tokyo Skytree. 2013: Are going to be the ?rst Japanese signage company to open an of?ce(wait for it....) view to becoming global player. ??????? in the US with Cards?Digital Signage Trading Cards?Digital Signage Trading Cards?Dig 18
- 19. 09 Scala Japan ¥×¥ë©` Guillaume Proux - CEO ¡°clear trend to even cheaper h/w Cool Fact Mr. Proux is running systems other than windows, for not afraid to jump example Android. we think this trend will into some coding. drive up volumes significantly.¡± Who: Tokyo of?ce and asia hub of global digital signage software vendor. What: Sales and marketing of Scala software in Japan and other East Asian countries. 2013: Continue to get closer to the customer. Moving to no longer just providing content solution, but helping the ef?ciency of the business through DS, and bringing more tech partners. Cards?Digital Signage Trading Cards?Digital Signage Trading Cards?Dig 19
- 20. 10 Vanten K.K. ÐÂÁô Neil van Wouw - CEO ¡°Digital Signage in Japan has taken a Camel Fact Turned down few hits, but it keeps on growing and chance to pick up maturing. The shift towards ¡®Digital¡¯ in World Cup for this! all things media can¡¯t be stopped.¡± Who: One of very few independent companies in Japan, focused on Digital Signage and offering a full range of services. What: Providing cloud based PaaS / SaaS services with own platform, EngageMeda. Also supporting customers with content, operations and Ad sales. 2013: Extending EngageMedia platform to support low end devices running Android. Add partners to broaden base of signage solutions available to customers. Cards?Digital Signage Trading Cards?Digital Signage Trading Cards?Dig 20
- 21. What They Said 21
- 22. Japan Market Now (DS) 1. Lagging... Galapagos? 2. Waiting & Watching 3. Accepted & increasing 4. Cheaper, smaller 5. Experience counts 22
- 23. Japan Market Now (DOOH) 1. No one has succeeded... 2. Except JR and transportation. 3. LED and Cinema don¡¯t count. 4. Not acknowledged as a media. 5. Downhill since Lehman. 23
- 24. DS last year (2012) 1. Landmark deployments 2. Multi-screen 3. Even cheaper, smaller? 4. 3.11 & 1 Cho dream 5. Lost buzz but grew up 24
- 25. DOOH last year (2012) 1. Lost a few players 2.Revenues down 3.Transportation made it 25
- 26. Outlook this year (2013) 1. One source multi-use content 2. Economy is looking better 3. Smart TV and HTML 5 4. Mobile eating DS budget 5. No new DOOH in sight 26
- 27. The Bonus Scoop (you read it hear first) 27
- 28. 08 PDC ÄÁÒ° Craig Makino - Director Cool Fact ¡°From a global perspective we have PDC did the SCOOP! hardware, but nobody is trying to go outside of Japan... also lack of global players... small footprint for Samsung, LG. Japan is still a Galapagos.¡± Acure touch screen vending machines! Who: 1st Digital Signage integrator in Japan, corporate spinout from Panasonic. opening What: Have done more high end showcase locations than any other player in the market, including Roppongi Hills, Roppongi April Mid-Town, Tokyo Skytree. 2013 2013: Are going to be the ?rst Japanese signage company to open an of?ce in the US with view to becoming global player. Cards?Digital Signage Trading Cards?Digital Signage Trading Cards?Dig 28
- 29. Key Take Aways 1. DS doing well considering 2. DS should grow in 2013 3. DOOH not doing well 4. Some experienced players 5. Presentation at: bit.ly/DS360 29
- 30. FEBRUARY 2013 Thank You! Neil van Wouw, CEO, Vanten K.K. mail: neil@vanten.com twitter: @vanwouw Get this presentation on ºÝºÝߣshare at: bit.ly/DS360 www.digitalsignageexpo.net 30