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hands on...
Eleazar Santos - Digital Consultant - @eleazarsantos
Madrid, June 7 2013
#SmartMuffin
social media
basics edition
viernes, 7 de junio de 13

social by nature
1

@eleazarsantos #SmartMuffin
June 5, 2013

from a university network

to an expanded network

the most popular, worldwide
Source: Global Web Index, January 2013

Vs.
and it’s Google main competitor

where there’s a competition for relevance
Source: Get Post Rocket, Septiembre 2012

as we move to more social experiences

it’s about people
2

newsfeed: the sacred grail

open communication

private communication

affiliation by interests

events & calendar

games, videos and apps

coupons and discounts

and coming soon... gifts

devotion to brands

it’s about people
business
3

we love brands... sometimes

set the rules before talking

talk to yours fans... and let talk

integrate other social media

notoriety & engagement tabs

core to social business

customer acquisition

support on customers’ preferred site

information & easy access

geolocation presence

advertising solutions
Different objectives,
different formats
• Branding & community:
page like ads
page like sponsored story
• Product awareness:
page post photo ad + link
page post video ad + link
page post like sponsored story
• Campaigns:
sponsored stories
• Apps download:
mobile app install ads

performance assestment

devotion to brands...

4
wrapping up...

Communication
•Discovery
•Counseling
•Affiliation
•Entertainment
•Engagement
personal & corporate use
•Communication
•Feedback
•E-care
•Advocacy
•New services
•Performance

thanks for
coming!
http://www.linkedin.com/in/eleazarsantos

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