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Editor's Notes

1. Participant in Nielsen study (1997):“If I’m not doing something, I don’t feel like I am being productive.”
2. HeadDeckImageCaptionLede
3. Narrative story with items grouped together
4. Listicles!Applicability to news? Not always
5. ListicleStory is purposefully written as a list
6. Re: BuzzFeed …We thought Nielsen’s idea about bullet lists could only apply to textBut visual bullet lists work great.Can news be done in lists? (The Day Lehman Died)BuzzFeed Adds Politico Writer Ben Smith
7. HUffPost
8. So this original research was (relatively) conducted in the stone age. What about today?July 2009iPhone weather (easy)What time is this movie playing at your local theatre (it took participants AGES)Can’t get anything done!Apps helpShow Google Now on iPhone?
9. Fat finger problem
10. 2 years later …Content that was large enough to read but too small to tap.Xx3.particularly in apps lacking a Back button.4. People didn't know what was touchable5. avoided the registration process
11. What is it? Content that is reused in different forms
12. Here’s a page from the Chronicle Herald.Clever!: millionaires / power execs? Get it?
13. Yes, indeed, people with money tend to have influence.And …The point?(it’s lost without the visual reference to Emera)
14. Teasers – see red circleNielsen:Microcontent needs to be pearls of clarity: you get 40-60 characters to explain your macrocontent.
15. Search vs socialLike our Globe headline earlier, the headline makes sense w/ a photo.But we’ve got another problem — no keywords
16. Search engines pay attention to headings – in HTML an h1 or h2 tagAlso What is it?Getting ranked higherAvoid politically correct language1) We might say visually challenged – no – no one searches for that.
17. Get it? Connie Francis song (1958): Who’s sorry now?But the keywords don’t need to be be visible on the page -- in the deck or second-tier headline -- in order to be usefulTake a look at the blurb n this Googl result: “Why globalization is no threat to this gorgeous Indian outlit”Where did Google get the text for its description?It’s called a meta tag — and it’s a second Rendered as what Google calls a snippet
18. Think it’s changed?Sept. 15, 2013Why not a link to the party platforms?
19. This linked text is not great.Where does the link look like it’s going?[next page] let’s see where it actually goes ….
20. Not about …How to build engagement How Facebook and Twitter work – how the FB algorithm worksOr about what kind of content works best in social mediaWish I could but …Some basic guidelines:
21. FB:VideoImageLinktext
22. Bradshaw examplesIt’s not about reading – it’s about doing
23. Ottawa Citizen columnistThere’s a nugget of detail that attracts conversationOften it’s not the headlineWhy?: I know how much orange juice costs!F-35 fighter jets $30 billion? $100 billion?
24. Awe-inspiring
25. This is a story from a couple of week earlier on the same topic.Take a look at the headline Now see what the social snippet is:
26. Emotion does well in soclal mediaSocial is about “you”“Good” is a positive emotionWeb headline is longer than the tweet
27. Here’s someone whoMichael Babad“stark naked”!!Greece in chaosInsolvencyI always click on his Globe headline in my email box.I can almost Sometimes I’m disappointed – but I always clickGreat story in the NYT yesterday about Business InsiderGreat headlines like “housing disaster” – often not accurate.What do you think?
28. ListsAbout YouAmped up – ExtraordinaryAmped up – BestAmped up – Perfect… and there’s news