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Beth Beck
Beth Beck

NASA's public outreach manager Beth Beck outlines how to launch a successful social media empire by focusing on engaging communities through authenticity, innovation, and giving value rather than self-promotion. The empire grows by staying relevant to followers and always looking forward to new possibilities.

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Launching a Galactic Social Media Empire www.nasa.gov @BethBeck Public Outreach Manager NASA Human Exploration and Operations
Launching a Galactic Social Media Empire We launch things. We invite you to join us. National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 2
Launching a Galactic Social Media Empire We let know know whats up National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 3
Launching a Galactic Social Media Empire And, you come along for the ride!! National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 4
Launching a Galactic Social Media Empire National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 5
Launching a Galactic Social Media Empire National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 6
Launching a Galactic Social Media Empire National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 7
Launching a Galactic Social Media Empire National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 8
Launching a Galactic Social Media Empire National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 9
Launching a Galactic Social Media Empire National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 10
Launching a Galactic Social Media Empire National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 11
Launching a Galactic Social Media Empire National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 12
Launching a Galactic Social Media Empire National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 13
Launching a Galactic Social Media Empire National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 14
Launching a Galactic Social Media Empire National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 15
Launching a Galactic Social Media Empire National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 16
Launching a Galactic Social Media Empire National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 17
Launching a Galactic Social Media Empire National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 18
Launching a Galactic Social Media Empire National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 19
Launching a Galactic Social Media Empire National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 20
Launching a Galactic Social Media Empire National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 21
Launching a Galactic Social Media Empire National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 22
Launching a Galactic Social Media Empire National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 23
Launching a Galactic Social Media Empire National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 24
Launching a Galactic Social Media Empire Weve come SUCH a long way from our 1st tweet from space: STS-125!! NASAs 1st Twitternaut. . National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 25
Launching a Galactic Social Media Empire How do YOU launch a GALACTIC social media empire? 1. Know your coolness factor. ≒ Everyone has something unique and wonderful to share. ≒ Take the time to figure it out. 2. Know the community you want to engage with. ≒ Learn to speak their language. 3. If you dont have an niche community, create one. ≒ Go where they are. ≒ Find what they care about. ≒ Connect the dots. 4. Make it easy for your community to love you. ≒ Give your them back stage passes. ≒ Let them create their own experiences. ≒ Get them SO jazzed they overflow into all their networks. 5. If you find something doesnt work, try something else. ≒ Its really ok to experiment. Its YOUR empire, after all. National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 26
Launching a Galactic Social Media Empire How do you GROW your GALACTIC social media empire? Be relevant. Be authentic. Be unique. Be innovative. Be humble. Above all, have FUN. If youre not enjoying yourself, neither will we. National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 27
Launching a Galactic Social Media Empire The Galactic Social Media Empire: its not about what you get, but what you give. National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 28
Launching a Galactic Social Media Empire Always be looking forward. Tomorrow offers SO many possibilities. One must learn by doing the thing, for though you think you know it, you have no certainty until you try. -- Sophocles, 400 B.C. National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 29
Launching a Galactic Social Media Empire Farewell, dear Discovery. You served us well! National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 30
National Aeronautics and Space Administration Your Title Here 31

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  • 27. Launching a Galactic Social Media Empire How do you GROW your GALACTIC social media empire? Be relevant. Be authentic. Be unique. Be innovative. Be humble. Above all, have FUN. If youre not enjoying yourself, neither will we. National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 27
  • 28. Launching a Galactic Social Media Empire The Galactic Social Media Empire: its not about what you get, but what you give. National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 28
  • 29. Launching a Galactic Social Media Empire Always be looking forward. Tomorrow offers SO many possibilities. One must learn by doing the thing, for though you think you know it, you have no certainty until you try. -- Sophocles, 400 B.C. National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 29
  • 30. Launching a Galactic Social Media Empire Farewell, dear Discovery. You served us well! National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 30
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