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140 waltham

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Society for Scholarly Publishing

The document discusses the concept of value added by scholarly publishers. It notes that value is determined by customers based on what they cannot do for themselves. Publishers should consider their value chain in depth to understand where they are adding value and where customers seek value. The document advocates that publishers make decisions based on facts, explore scenarios, and consider how to grow their business by better understanding their customers' needs and where they can provide value within the publishing process.

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What are scholarly publishers good for? Mary Waltham Lynne Herndon Mark Mandelbaum David Stern SSP: June 2nd 2005 Publishers ‘add value’, so what is this value? Ø Demand driven not supply driven Ø Customers decide what is of value Ø Value is often based on what customers cannot do for themselves Ø Competitive advantage is only sustained if customers are satisfied www.MaryWaltham.com June 2005 Adding Value Ø What do your customers value? Ø The demand for content and services is shifting Ø Are you adding the value that your customers look for? www.MaryWaltham.com June 2005 1
Consider a simple editorial and publishing value chain Submissions Editing Publication Customer Marketing & Service Sales Peer Review, Pre-publication :Print Selection/Filtration Operations :Online Journal Publisher Third party Publisher? Publisher? Editors Third party? Third party Third party? subscription agent? How much do you spend on each link? $ $ $ $ $ www.MaryWaltham.com June 2005 Expanding your value Ø Base decisions on facts not beliefs Ø Consider your value chain in depth and with rigor Ø Explore scenarios Ø Grow your business Ø ….in each of the cases above consider the outcome of NOT acting in this way www.MaryWaltham.com June 2005 2

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140 waltham

  • 1. What are scholarly publishers good for? Mary Waltham Lynne Herndon Mark Mandelbaum David Stern SSP: June 2nd 2005 Publishers ‘add value’, so what is this value? Ø Demand driven not supply driven Ø Customers decide what is of value Ø Value is often based on what customers cannot do for themselves Ø Competitive advantage is only sustained if customers are satisfied www.MaryWaltham.com June 2005 Adding Value Ø What do your customers value? Ø The demand for content and services is shifting Ø Are you adding the value that your customers look for? www.MaryWaltham.com June 2005 1
  • 2. Consider a simple editorial and publishing value chain Submissions Editing Publication Customer Marketing & Service Sales Peer Review, Pre-publication :Print Selection/Filtration Operations :Online Journal Publisher Third party Publisher? Publisher? Editors Third party? Third party Third party? subscription agent? How much do you spend on each link? $ $ $ $ $ www.MaryWaltham.com June 2005 Expanding your value Ø Base decisions on facts not beliefs Ø Consider your value chain in depth and with rigor Ø Explore scenarios Ø Grow your business Ø ….in each of the cases above consider the outcome of NOT acting in this way www.MaryWaltham.com June 2005 2