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息 Sooshin Choi, 2014
SOOSHIN CHOI
Professor of Design
Provost & Vice President For Academic Affairs
College For Creative Studies
FORMER Education VP, IDSA
BECOMING
A BETTER DESIGNER
FOR THE FUTURE
Designing things
Designing designers
Designing design education
SOOSHIN CHOI
AUTOMOTIVE
DESIGN
GM Korea
Daewoo Motors
1978 -
1986
Chapter 1
Things
For Industry
Doing
Drawing and Making

Beautiful & Useful
Chapter 2
Experiences
For Market
Thinking, and Doing
Drawing, Making, and
Researching
Usable & Enjoyable
Chapter 3
Values
For Better World
Thinking, Doing, and
Connecting
Drawing, Making,
Researching, and
Communicating
Meaningful & Valuable
Object
Motivation
Scope of work
Learning

Goals
EVOLUTION OF DESIGN
Design Is Like An Elephant
DESIGN
Hammer
DESIGN IS LOGIC
Make It Work.
Magic Mouse, Apple
DESIGN IS LOGIC
MAGIC
Make A Surprise.
Include Fitness, Ryan Eder
DESIGN IS LOGIC
MAGIC
MUSIC
Touch Heart
Designers Are Like Blinds Trying To See An Elephant
DESIGNERS
CONDUCTOR
CONNECTOR
CONCEPTOR
DESIGNERS FUNCTIONS
SOUL
SKIN
SKELETON
DESIGNERS LAYERS
DESIGNERS ORGANS
BRAIN
See people as users or customers.
HEART
See users or customers as people.
GUT
Deliver what YOU believe is right.
Be a designer
who shapes
tomorrow
SOOSHIN CHOI
Professor of Design
Provost & Vice President For Academic Affairs
College For Creative Studies
Sooshin@CollegeForCreativeStudies.edu

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