On November 11th the fourth Daring Designers workshop of Vodafone Firsts Fashion LAB took place at the Firestarters Forum located in Amsterdam. Prominent speakers from the field exchanged their views on fashion, trends and design to inspire and support young designers. The speakers included Django Steenbakker (fashion designer), Hasmik Matevosyan (Balancing Fashion & Sustainability) and Ronald Fabbro (Total Identity).
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Brand and identity workshop for fashion designers
1. FASHION WEEK
Daring Designers workshop
11 november 2014
Total Identity
Ronald Fabbro
Fashion Week, Daring Designers workshop
11.11.2014, TOTAL IDENTITY, Ronald Fabbro
Total Identity, 1e kennismaking met Total Identity
12.09.2014, TOTAL IDENTITY, Hans P Brandt, Ronald Fabbro
2. TOTAL IDENTITY
Total Identity is een onafhankelijk & creatief adviesbureau
Fashion Week, Daring Designers workshop
11.11.2014, TOTAL IDENTITY, Ronald Fabbro
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3. TOTAL IDENTITY
Total Identity Group
Fashion Week, Daring Designers workshop
11.11.2014, TOTAL IDENTITY, Ronald Fabbro
3
4. TOTAL IDENTITY
Total Identity Group
Fashion Week, Daring Designers workshop
11.11.2014, TOTAL IDENTITY, Ronald Fabbro
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5. Fashion Week, Daring Designers workshop
5 11.11.2014, TOTAL IDENTITY, Ronald Fabbro
1984
1991
1979
1966
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1993
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1999
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2006
50 years of heritage
6. 2007
Fashion Week, Daring Designers workshop
6 11.11.2014, TOTAL IDENTITY, Ronald Fabbro
2010
2011
2011
2013
2013
2013
2014
50 years of heritage
13. Gedrag
Fashion Week, Daring Designers workshop
11.11.2014, TOTAL IDENTITY, Ronald Fabbro
16. Symbolen
Fashion Week, Daring Designers workshop
11.11.2014, TOTAL IDENTITY, Ronald Fabbro
21. Fashion Week, Daring Designers workshop
11.11.2014, TOTAL IDENTITY, Ronald Fabbro
Gedrag
Systemen
Symbolen
Persoon-lijkheid
Communicatie
DE PRAKTIJK
IS NIET
ALTIJD
DE THEORIE
Imago
= waarneming
= gepercipieerde identiteit
Identiteit
= collectieve ambitie
= gewenste imago
Processen
22. Een hulpmiddel
Het merkkompas
Fashion Week, Daring Designers workshop
11.11.2014, TOTAL IDENTITY, Ronald Fabbro
23. TOTAL IDENTITY
Voorbeeld merkkompas
Link: http://www.totalidentity.nl/merkkompas
Fashion Week, Daring Designers workshop
11.11.2014, TOTAL IDENTITY, Ronald Fabbro
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24. En nu wij
Fashion Week, Daring Designers workshop
11.11.2014, TOTAL IDENTITY, Ronald Fabbro
26. Waarom hiermee aan de
slag?
Fashion Week, Daring Designers workshop
11.11.2014, TOTAL IDENTITY, Ronald Fabbro
27. Hoe verhoudt zakelijkheid
zich tot jullie ambities?
Fashion Week, Daring Designers workshop
11.11.2014, TOTAL IDENTITY, Ronald Fabbro
28. Hoe kijken jullie naar elkaar
qua imago?
Fashion Week, Daring Designers workshop
11.11.2014, TOTAL IDENTITY, Ronald Fabbro
29. Is dit ook jullie gewenste
imago?
Welke onderdeel is leading of dominant in je identiteit?
Gedrag, communicatie of symbolen?
Fashion Week, Daring Designers workshop
11.11.2014, TOTAL IDENTITY, Ronald Fabbro
30. Hoe werken jullie vanuit
identiteit?
Bewust of onbewust
Consistent of Adhoc
Fashion Week, Daring Designers workshop
11.11.2014, TOTAL IDENTITY, Ronald Fabbro
31. Dank voor uw aandacht
3 november 2014
Total Identity
Ronald Fabbro
Fashion Week, Daring Designers workshop
11.11.2014, TOTAL IDENTITY, Ronald Fabbro
Total Identity, 1e kennismaking met Total Identity
12.09.2014, TOTAL IDENTITY, Hans P Brandt, Ronald Fabbro