際際滷

際際滷Share a Scribd company logo
FASHION WEEK 
Daring Designers workshop 
11 november 2014 
Total Identity 
Ronald Fabbro 
Fashion Week, Daring Designers workshop 
11.11.2014, TOTAL IDENTITY, Ronald Fabbro 
Total Identity, 1e kennismaking met Total Identity 
12.09.2014, TOTAL IDENTITY, Hans P Brandt, Ronald Fabbro
TOTAL IDENTITY 
Total Identity is een onafhankelijk & creatief adviesbureau 
Fashion Week, Daring Designers workshop 
11.11.2014, TOTAL IDENTITY, Ronald Fabbro 
2
TOTAL IDENTITY 
Total Identity Group 
Fashion Week, Daring Designers workshop 
11.11.2014, TOTAL IDENTITY, Ronald Fabbro 
3
TOTAL IDENTITY 
Total Identity Group 
Fashion Week, Daring Designers workshop 
11.11.2014, TOTAL IDENTITY, Ronald Fabbro 
4
Fashion Week, Daring Designers workshop 
5 11.11.2014, TOTAL IDENTITY, Ronald Fabbro 
1984 
1991 
1979 
1966 
1968 
1965 
1967 
1993 
1994 
1999 
2001 
2003 
2004 
2006 
50 years of heritage
2007 
Fashion Week, Daring Designers workshop 
6 11.11.2014, TOTAL IDENTITY, Ronald Fabbro 
2010 
2011 
2011 
2013 
2013 
2013 
2014 
 
50 years of heritage
Brand and identity workshop for fashion designers
Fashion Week, Daring Designers workshop 
11.11.2014, TOTAL IDENTITY, Ronald Fabbro 
Gedrag 
Systemen 
Symbolen 
Persoon-lijkheid 
Communicatie 
DE THEORIE 
Imago 
= waarneming 
= gepercipieerde identiteit 
Identiteit 
= collectieve ambitie 
= gewenste imago 
Processen
Communicatie 
Fashion Week, Daring Designers workshop 
11.11.2014, TOTAL IDENTITY, Ronald Fabbro
Brand and identity workshop for fashion designers
Brand and identity workshop for fashion designers
#IBELONG
Gedrag 
Fashion Week, Daring Designers workshop 
11.11.2014, TOTAL IDENTITY, Ronald Fabbro
Brand and identity workshop for fashion designers
Brand and identity workshop for fashion designers
Symbolen 
Fashion Week, Daring Designers workshop 
11.11.2014, TOTAL IDENTITY, Ronald Fabbro
Brand and identity workshop for fashion designers
Brand and identity workshop for fashion designers
Brand and identity workshop for fashion designers
Brand and identity workshop for fashion designers
Fashion Week, Daring Designers workshop 
11.11.2014, TOTAL IDENTITY, Ronald Fabbro 
Gedrag 
Systemen 
Symbolen 
Persoon-lijkheid 
Communicatie 
DE PRAKTIJK 
IS NIET 
ALTIJD 
DE THEORIE 
Imago 
= waarneming 
= gepercipieerde identiteit 
Identiteit 
= collectieve ambitie 
= gewenste imago 
Processen
Een hulpmiddel 
Het merkkompas 
Fashion Week, Daring Designers workshop 
11.11.2014, TOTAL IDENTITY, Ronald Fabbro
TOTAL IDENTITY 
Voorbeeld merkkompas 
Link: http://www.totalidentity.nl/merkkompas 
Fashion Week, Daring Designers workshop 
11.11.2014, TOTAL IDENTITY, Ronald Fabbro 
23
En nu wij  
Fashion Week, Daring Designers workshop 
11.11.2014, TOTAL IDENTITY, Ronald Fabbro
Brand and identity workshop for fashion designers
Waarom hiermee aan de 
slag? 
Fashion Week, Daring Designers workshop 
11.11.2014, TOTAL IDENTITY, Ronald Fabbro
Hoe verhoudt zakelijkheid 
zich tot jullie ambities? 
Fashion Week, Daring Designers workshop 
11.11.2014, TOTAL IDENTITY, Ronald Fabbro
Hoe kijken jullie naar elkaar 
qua imago? 
Fashion Week, Daring Designers workshop 
11.11.2014, TOTAL IDENTITY, Ronald Fabbro
Is dit ook jullie gewenste 
imago? 
Welke onderdeel is leading of dominant in je identiteit? 
Gedrag, communicatie of symbolen? 
Fashion Week, Daring Designers workshop 
11.11.2014, TOTAL IDENTITY, Ronald Fabbro
Hoe werken jullie vanuit 
identiteit? 
Bewust of onbewust 
Consistent of Adhoc 
Fashion Week, Daring Designers workshop 
11.11.2014, TOTAL IDENTITY, Ronald Fabbro
Dank voor uw aandacht 
3 november 2014 
Total Identity 
Ronald Fabbro 
Fashion Week, Daring Designers workshop 
11.11.2014, TOTAL IDENTITY, Ronald Fabbro 
Total Identity, 1e kennismaking met Total Identity 
12.09.2014, TOTAL IDENTITY, Hans P Brandt, Ronald Fabbro

More Related Content

Brand and identity workshop for fashion designers

  • 1. FASHION WEEK Daring Designers workshop 11 november 2014 Total Identity Ronald Fabbro Fashion Week, Daring Designers workshop 11.11.2014, TOTAL IDENTITY, Ronald Fabbro Total Identity, 1e kennismaking met Total Identity 12.09.2014, TOTAL IDENTITY, Hans P Brandt, Ronald Fabbro
  • 2. TOTAL IDENTITY Total Identity is een onafhankelijk & creatief adviesbureau Fashion Week, Daring Designers workshop 11.11.2014, TOTAL IDENTITY, Ronald Fabbro 2
  • 3. TOTAL IDENTITY Total Identity Group Fashion Week, Daring Designers workshop 11.11.2014, TOTAL IDENTITY, Ronald Fabbro 3
  • 4. TOTAL IDENTITY Total Identity Group Fashion Week, Daring Designers workshop 11.11.2014, TOTAL IDENTITY, Ronald Fabbro 4
  • 5. Fashion Week, Daring Designers workshop 5 11.11.2014, TOTAL IDENTITY, Ronald Fabbro 1984 1991 1979 1966 1968 1965 1967 1993 1994 1999 2001 2003 2004 2006 50 years of heritage
  • 6. 2007 Fashion Week, Daring Designers workshop 6 11.11.2014, TOTAL IDENTITY, Ronald Fabbro 2010 2011 2011 2013 2013 2013 2014 50 years of heritage
  • 8. Fashion Week, Daring Designers workshop 11.11.2014, TOTAL IDENTITY, Ronald Fabbro Gedrag Systemen Symbolen Persoon-lijkheid Communicatie DE THEORIE Imago = waarneming = gepercipieerde identiteit Identiteit = collectieve ambitie = gewenste imago Processen
  • 9. Communicatie Fashion Week, Daring Designers workshop 11.11.2014, TOTAL IDENTITY, Ronald Fabbro
  • 13. Gedrag Fashion Week, Daring Designers workshop 11.11.2014, TOTAL IDENTITY, Ronald Fabbro
  • 16. Symbolen Fashion Week, Daring Designers workshop 11.11.2014, TOTAL IDENTITY, Ronald Fabbro
  • 21. Fashion Week, Daring Designers workshop 11.11.2014, TOTAL IDENTITY, Ronald Fabbro Gedrag Systemen Symbolen Persoon-lijkheid Communicatie DE PRAKTIJK IS NIET ALTIJD DE THEORIE Imago = waarneming = gepercipieerde identiteit Identiteit = collectieve ambitie = gewenste imago Processen
  • 22. Een hulpmiddel Het merkkompas Fashion Week, Daring Designers workshop 11.11.2014, TOTAL IDENTITY, Ronald Fabbro
  • 23. TOTAL IDENTITY Voorbeeld merkkompas Link: http://www.totalidentity.nl/merkkompas Fashion Week, Daring Designers workshop 11.11.2014, TOTAL IDENTITY, Ronald Fabbro 23
  • 24. En nu wij Fashion Week, Daring Designers workshop 11.11.2014, TOTAL IDENTITY, Ronald Fabbro
  • 26. Waarom hiermee aan de slag? Fashion Week, Daring Designers workshop 11.11.2014, TOTAL IDENTITY, Ronald Fabbro
  • 27. Hoe verhoudt zakelijkheid zich tot jullie ambities? Fashion Week, Daring Designers workshop 11.11.2014, TOTAL IDENTITY, Ronald Fabbro
  • 28. Hoe kijken jullie naar elkaar qua imago? Fashion Week, Daring Designers workshop 11.11.2014, TOTAL IDENTITY, Ronald Fabbro
  • 29. Is dit ook jullie gewenste imago? Welke onderdeel is leading of dominant in je identiteit? Gedrag, communicatie of symbolen? Fashion Week, Daring Designers workshop 11.11.2014, TOTAL IDENTITY, Ronald Fabbro
  • 30. Hoe werken jullie vanuit identiteit? Bewust of onbewust Consistent of Adhoc Fashion Week, Daring Designers workshop 11.11.2014, TOTAL IDENTITY, Ronald Fabbro
  • 31. Dank voor uw aandacht 3 november 2014 Total Identity Ronald Fabbro Fashion Week, Daring Designers workshop 11.11.2014, TOTAL IDENTITY, Ronald Fabbro Total Identity, 1e kennismaking met Total Identity 12.09.2014, TOTAL IDENTITY, Hans P Brandt, Ronald Fabbro