142 - Enabling an Immersive Mobile Internet Experience with the ARM Cortex-A8 Processor (1)
- 1. Enabling an Immersive Mobile Internet Experience with the ARM Cortex-A8 Processor Brian Carlson Strategic Marketing Manager Wireless Terminals Business Unit
- 2. 2 Gaming Imaging & Video Internet Basic Multimedia Imaging High-level OS Full Internet Browser High-end Imaging/Video GPS / LBS VoIP Voice, SMS, WAP Wireless Devices and Applications Are Evolving Ultra-Low Cost Phone Entry Phone Mid-Tier Feature Phone High-End Feature / Smartphone
- 3. 3 The Perfect Storm Driving the Future Enables: Enhanced productivity Web browsing High-definition video Surround- sound audio High-quality imaging Console-quality gaming Advanced user interfaces Longer Battery Life Always Connected ARM Cortex-A8 3D Graphics Engine DSP Multimedia Accelerators Image Signal Processor (ISP) Process Technology (65/45nm) WiFi/3G/WiMAX Connectivity
- 4. 4 UMD: An Emerging Product Class Performance Power PMP Smartphone Handheld Games Size Price ARM Intelx86 UMPC Mobile Internet Devices PC Laptop
- 5. 5 Introducing the Mobile Internet Device (MID) Web browser-centric No compromise Internet browsing experience Converged device for work and play High-quality multimedia Larger screen sizes / higher resolution Improved user interfaces (touch, graphics) Wireless Connection (WiFi, 3G, WiMAX)
- 6. 6 Introducing the Mobile Internet Device (MID) Display Size: 4 to 6 inches Minimum of WVGA (854 x 480) Battery Life: 24 hours Price: MSRP in $199-499 range Target Customer Base: Broad consumer, 18 to 30 youth segment social networking Enhances User Experience: Wireless broadband and full web experience Secure, low maintenance, easy-to-use devices Nokia 770 Nokia N800 Shipping today with OMAP Processors Future MID Devices
- 7. 7 Gaming Productivity tools Mobile TV Video Email Internet Photos Web cam Bill pay Video Conferencing Music Video Clips Movies Images Synchronize with PC/ home Knows: Where you are Who you are with How to reach you Medical data Financial data Family Friends Favorites Personal blogs Dating profiles Enabling a New World of Personal Mobility Personal Presence Content Other Uses Access Approved Instant ACCESS Approved Medical Record Family Doctor: George Turner Medications: None Age: 17 Height: 5 6 Weight: 120 Allergies: Lactose Blood type: O positive Family Doctor: George Turner Forwarding Photos.. Location Maps Location- based services Find friends Accessing Home Network Water Sprinklers ON OFF Coffee Pot Thermostat Home Management Lights Room 1 ON OFF 72 ON OFF Friends NearbyWeb Cam: Backyard Camera 2 PAN ZOOM
- 8. 8 Key Challenges to MID Success Full Internet ExperienceFull Internet Experience No-compromise mobile browsers WiFi, 3G, WiMAX...Always ConnectedAlways Connected Dedicated multimedia enginesHighHigh--quality Multimediaquality Multimedia Improved UIs / GraphicsEase of UseEase of Use High-performance processorResponsivenessResponsiveness Low-power, highly- integrated SoC required to meet battery life, pocketable form factor and cost Attractive Form FactorAttractive Form Factor Long Battery LifeLong Battery Life Affordable PricesAffordable Prices
- 9. 9 12-Megapixel Camera OMAP 3 Meeting the Challenges Highly-integrated SoC implemented in low-power mobile process 2D/3D Graphics and Gaming High-Quality Audio DVD-Quality Camcorder 720p High-Definition Video No-Compromises Web Browsing Seamless Connectivity to WiFi, 3G, WiMAX Productivity Clients Optimal Balance of Power, Performance and Price Fast Boot Time
- 10. 10 OMAP3430 Application Processor Security Processing Engines General- Purpose CPU (Up to 1 GHz) Programmable Multimedia Processors Sampled October 2006
- 11. 11 ARM Cortex-A8 DSP IVA-2 3D Graphics OMAP 3 Third Generation Multi-Core Processor Architecture Simultaneous Parallel Processing at Lower Power Specialized acceleration cores for efficient processing and lower power Multi-tasking complex tasks Quality of service not degraded Flicker-free video and click-free audio during multitasking Recording Ch 12Recording Ch 12 Ch 8Ch 8 Ch 7Ch 7
- 12. 12 OMAP 3 Architecture is First Based on Superscalar ARM速 Cortex-A8 Enables higher performance applications to support: fast boot time (~5 sec) laptop-level productivity full internet browsing Highly-integrated core: 64/128-bit SIMD NEON engine VFPv3 floating point unit Security/Java/Thumb-2 support Integrated level 1 and 2 caches Semi-custom design to maximize performance and power-efficiency Up to 5x Increase in Performance vs. ARM11 Core Demonstrated @ 1 GHz
- 13. 13 SoC Integration OMAP3430 Cortex-A8 Value Proposition Low-Leakage 65nm Mobile Process SmartReflex Power Management Semi-Custom Implementation Leading Technology to Meet Mobile Internet Device Challenges Fast & Responsive Java Applications Performance with 30% Code Reduction Enhanced Gaming/MM Experience High-performance Mobile CPU Core Device Integrity / Secure Transactions Optimized for Efficiency Longer Talk and Standby Times Low Cost and Longer Battery Life Optimized System Solution TI M-Shield + ARM TrustZone Security High-Performance ARMv7 Architecture NEON SIMD (VFP + Media Streaming) Thumb-2 Instruction Set Jazelle RCT Java Acceleration
- 14. 14 Importance of Cortex-A8 Performance Users want a capable and responsive processor for a streamlined experience Fast boot time (~5 seconds) Quick application launch Fast web page rendering/ browsing Immersive and responsive gaming Cortex-A8 provides the level of performance required for a high-quality, immersive user experience Quality Multimedia Compelling Java apps
- 15. 15 OMAP Hardware Board Support Package TI Multimedia Software Multimedia Framework High-Level Operating System TI OMAP Software and Developer Network Foundation for Innovation OMAP Developer Network
- 16. 16 Mobile IC Vendors & ARM MID Advantages Already optimized for low-power and small form factors which are critical for MID Innovations and technologies not offered by x86 solutions Web browsing experience its about the software; ARM comprehensive browser report counters x86 claims Wide offering from mobile silicon vendors based on ARM processors give customers choice to differentiate Broad ARM software support and strong ecosystem with years of experience developing for mobile needs Mobile ARM-based solutions are ideal for MID designs
- 17. 17 Summary MIDs - Exciting New Class of Devices Enabled by the Integration of Leading-edge Technologies Challenges of Power, Performance and Size Require Highly-integrated SoC Optimized for Mobile TI Delivers the OMAP 3 Platform to Meet MID Market Challenges with OMAP3430 Silicon Today The ARM速 Cortex-A8 Core is a Key Enabler for an Immersive Mobile Internet Experience