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15 logos with hidden messages | inspiration

Bryan Sattler
Bryan Sattler

The document is a blog post about 15 logos that contain hidden messages or meanings within their designs. Some of the logos highlighted include the Amazon arrow pointing from A to Z, the 31 hidden in the Baskin Robbins logo, the chicken incorporated into the Chick-fil-A logo, and the bear hidden in the Toblerone mountain logo. The post provides examples of logos from companies like FedEx, Facebook, NBC, and others that have additional meanings or representations within their visual designs.

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Web Design Ledger Freebies Giveaways Inspiration Resources Tips Tools Tutorials Search All Premium Get Design Business Secrets Exposed eBook, only $14 In Inspiration 15 Logos With Hidden Messages Posted by thardy on Aug 24, 2010 | 56 Comments advertise here advertise 1,266 746 Designing logos can be very difficult. When designing a logo you want it to stand out from the crowd yet still be really simple. Sometimes the designer is really clever and makes the logo very simple yet includes a hidden message within the logo that has deeper meaning. In this article we have 15 logos with hidden Share messages, some of which you will have heard of before and some maybe new to you but hopefully you will enjoy them all. Amazon The Amazon logo is an extremely simple logo and while the arrow may just look like a smile it actually points from a to z. This represents that Amazon sell everything from a to z and the smile on the customers face when they bought a product. Baskin Robbins
The Baskin Robbins logo may look like it includes a simple BR above the name but if you take another look you will that it includes a pink number 31. This is a reference to the original 31 flavors. Chick-fil-a The Chick-fil-a logo incorporates a chicken into the C. Although this isnt very hidden, it is still very clever. Eighty20 The eighty20 logo is a bit of a geeky one to figure out, the two lines of squares represent a binary sequence with the blue squares being 1s and the grey squares being 0s. Which makes 1010000 which represents eighty and 0010100 which represents 20. F1
The F1 logo is a fairly simple one to figure out. The negative space in the middle creates the 1. Facebook Places If you didnt already know Facebook Places, is Facebooks new geolocational product. Which is in direct competition with the current leader in that area Foursquare. Now if you take another look at Facebook Places logo you will notice it is a 4 in a square now is this a coincidence or a dig at Foursquare? Fedex The FedEx logo look like a plain text based logo but if you take a second look between the E and the x you will see an arrows which represents the speed and accuracy of the companies deliveries. Milwaukee Brewers
The old Milwaukee Brewers logo may look like a simple catchers mitt holding a ball, but if you take a second you will see the teams initials M and B. Museum of London The Museum of London logo may look like a modern logo design but it actually represents the geographic area of london as it as grew over time. NBC
The NBC logo has a hidden peacock above the above text which is looking to the right, this represents the companies motto to look forward and not back, and also that they are proud of the programs they broadcast. Northwest Airlines The old Northwest Airlines logo may look like a simple logo but if you take a closer look the symbol on the left actually represent both N and W and because it is enclosed within the circle it also represents a compass pointing northwest. Piano Forest The Piano Forest logo may look like a simple text logo with trees above it, but if you take another look you will see that the trees actually represent keys on a piano. Toblerone
The Toblerone logo contains the image of a bear hidden in the Matterhorn mountain, which is where Toblerone originally came from. Tostitos The Tostitos logo includes two people sharing a chip and a bowl of salsa, this conveys an idea of people connecting with each other over a bowl of chips. Treacy Shoes The Treacy Shoes logo is very cute logo with a shoe hidden between the t and s. About the Author Thomas Hardy is a freelance web designer from Newcastle upon Tyne (UK), here is his portfolio. He founded Design-Heaven and Work-Killer, where he regularly blogs. You will also find him on Twitter and Facebook. Related Posts Here's some other articles that you will definitely find useful. 20 Logos with Clever Negative Space 30 Fresh and Inspiring Logo Designs
20 Examples of Simplistic but Effective Logo Design 30 Typography Focused Logo Designs A Showcase of Creative Punctuation in Logo Design 56 comments 1. Yorrany Braga August 24, 2010 Genial, great insight. Thanks for sharing. Reply
2. Matthew August 24, 2010 Thanks for sharing mate, this was such an interesting read. Thouroughly enjoyed this article. Cheers! Reply 3. Rozi August 24, 2010 What could I say? Creative! This is how logo should be. Simple, beatiful and meaningful. Reply 4. Lovely August 24, 2010 Superb, aside from the obvious popular topic shoehorning in of the Facebook Places logo. If thats how you draw the number 4, you need to go back to school. It just isnt there. Reply Bret Juliano August 24, 2010 Theres a rough version without the map indicator on it (Some colors have been changed for visibility) http://tinypic.com/r/16kyk44/4 Reply 5. Jakob Birgersson August 24, 2010 Designers with brains. I like that! Reply 2experts August 25, 2010 me too Reply
6. Erjon Mehmeti August 24, 2010 These guys should go bowling with Leonardo Da Vinci )) Thanks for the article, I will never view the logos the same anymore. Reply 7. Warren Jerzyszek August 24, 2010 Great list I have to be totally honest and say that I never noticed the connections and hidden meanings behind the logo designs youve shared with us. I really enjoy logo design and also try to include little secrets here and there but like you mentioned the simpler the logo gets the harder it is to incorporate hidden meanings. This was a really good read. Thanks for sharing. Reply 8. Simon Willans August 24, 2010 Doesnt the eighty20 one only work backwards. - It should be 1, 2, 4, 8, 16, 32, 64, not the other way around? Reply Brian Altenhofel August 24, 2010 The eighty20 logo is correct. Binary is written with the lowest number to the right, just like hexadecimal and decimal notation. Reply 9. Webrunner August 24, 2010 I dont think Facebook places logo is related to 4square, its only Facebooks F rotated 90属CCW Reply Ben August 24, 2010 Whether or not the 4 / square was intentional is debatable, but I bet whoever designed it, even if they meant for it to appear like the facebook lowercase f, must have realized it at some point, smirked, and left it like that on purpose.
Reply 10. kropped August 24, 2010 Cool collection Reply 11. Nico Kunz August 24, 2010 To be honest, your post is just a rehash of about a million other blog posts out there that showcase hidden messages in logos. If you had found a new one then that would have been cool. Reply Moz August 24, 2010 I agree disappointing collection, and rather limited observations too, compared with whats gone before. Reply 12. Thomas R淡st Stenerud August 24, 2010 Brilliant post, indeed. Wasnt a part of the idea behind the NBC Peacock to highlight the vibrant colours of the colour TV set? Cant remember where I picked that up, though. Nevertheless; thanks for sharing! Reply 13. web designer leicester August 24, 2010 Nice post, i never noticed the amazon logo points from A-Z before Reply 14. Brian Altenhofel August 24, 2010 The Big Ten Conference logo (American college football) also has a good one. A few years back, they expanded to 11 teams, but Big Eleven doesnt have the same ring to it. So, they put some 1s on either side of the T in negative space. Reply
15. Rob Dyson August 24, 2010 Bar the Eighty 20 logo, I dont think any of these were particularly designed to be hidden- rather they all represent the ingenuity of good designers (I would have said they were all quite overt). But seeing them altogether is a great celebration of what makes a memorable brand design, so thanks for sharing Reply 16. Lara August 24, 2010 I never noticed the arrow in FEDEX! I feel so ashamed. Reply 17. Ivan Tsankov August 24, 2010 Simply brilliant!What could I say? The NortWest Airlines,Fedex and Amazon logo are created by real,creative designers! This is how it should be done! Reply 18. Brad Morse August 24, 2010 Another one Ive always liked is the Safe Auto logo. There is a rear view mirror in between the S and A in the logo. http://www.safeauto.com/ Reply 19. Austin Pickett August 24, 2010 Now I want a toblerone! Reply Scott September 5, 2010 I know its an old joke, but its near impossible to eat a Toblerone without hurting yourself.
Reply 20. Online Printing Services August 24, 2010 Didnt know that the bear was in the Toblerone logo. Reply 21. Johnny Deeze August 24, 2010 Abuse of the word hidden. Reply 22. Eko August 25, 2010 Amazing, very creative logo design Thanks Reply 23. Dave August 25, 2010 Check out the Big Ten Conference logo. The task was to create a logo for a conference that actually has eleven teams. Great. Reply 24. Grzegorz August 25, 2010 Great article. Thats amazing pice of art! Reply 25. Craig August 25, 2010 Creative and well thought out Logos, Thanks for the share. Reply
26. Dawid Deja August 25, 2010 Lots of interesting stuff. This was the first time I was looking at most of this logos differently. Cheers for this article. Reply 27. Jeff August 25, 2010 Creative, yes. Hidden, no. Reply 28. Arslan August 25, 2010 Nice Collection Reply 29. Kartlos Tchavelachvili August 25, 2010 very interesting stories behind those logo designs, especially Amazon & NBC. TH4NK5 : ) Reply 30. Mauricio Gonz叩lez August 25, 2010 The xx logo may look like a simple logo but if you take a closer look Reply 31. mimwow August 26, 2010 good article, thank u. guys who made those logos are pure genies.
Reply 32. Hey August 29, 2010 Most of these are pretty obvious. Come on- Baskin Robbins? The hidden element is highlighted in pink. I feel like the only one that will always truly shine is the FedEx one. That is because it works and reads exactly the same weather you see the negative space or not. Reply 33. Hey August 29, 2010 whether* Reply 34. thesebb August 29, 2010 Very interesting article! I really like Amazon and Fedex. All of them are very good though. Reply 35. Lisa Thomason August 31, 2010 Amazing, very original logo designs. LT Reply 36. Amanda Smit September 1, 2010 Brilliant, and loved the explanations too! Reply 37. rickwebz September 1, 2010 Not sure if I should be amazed or feel shameful. Most of those logos have been in front of me for years and I never saw the hidden elements in them. Reply
38. inspirationfeed September 1, 2010 Fedex logo is classic! Reply 39. Azim Khatri September 3, 2010 Brillian jobquite interesting Reply 40. Jeff September 3, 2010 Interesting information on how some of these logo designs came about, Cheers Reply 41. blogwebdesigner September 12, 2010 Very interesting article! I really like Fedex. Reply 42. Fabian Lujan September 14, 2010 Carrefour logo? Theres a C in the white neutral space. Reply 43. skaizun September 14, 2010 What might be a coincidence, the blue area of the letter m in the baseball Milwaukee Brewers logo appear to be three mugs of beer, and the yellow part could be the foam! Brewers and Beer! Reply
44. Rett October 1, 2010 Nice job choosing the most obvious hidden messages. And I think your the 1000th designer to write about the fed ex arrow. Reply 45. Simon Hall October 8, 2010 Never noticed the bear in the Toblerone logo before. Ill sleep better for that. Reply 46. Jason Bones November 7, 2010 This Facebook Groups thingturned sideways represents an f. Reply 47. Felipe Spina November 16, 2010 Maybe you could see the Carrefour supermarket logo, its a good example as well Reply 48. Miguel November 16, 2010 Fantastic article. Thanks Reply 49. Achim November 21, 2010 Wow, that Fedex and Toblerone thing really got me seeing it for years but never REALLY seeing it. Thanks for sharing and opening eyes. Reply
50. web design hull December 7, 2010 Nice collection, there were plenty of hidden elements that Ive never noticed I cant believe Ive missed the fedex arrow. Reply Leave a Reply Name (required) Mail (will not be published) (required) Website Submit Comment Subscribe Get updates via RSS, Email, or Twitter. Subscribe to RSS Feed Subscribe to Email
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15 logos with hidden messages | inspiration

  • 1. Web Design Ledger Freebies Giveaways Inspiration Resources Tips Tools Tutorials Search All Premium Get Design Business Secrets Exposed eBook, only $14 In Inspiration 15 Logos With Hidden Messages Posted by thardy on Aug 24, 2010 | 56 Comments advertise here advertise 1,266 746 Designing logos can be very difficult. When designing a logo you want it to stand out from the crowd yet still be really simple. Sometimes the designer is really clever and makes the logo very simple yet includes a hidden message within the logo that has deeper meaning. In this article we have 15 logos with hidden Share messages, some of which you will have heard of before and some maybe new to you but hopefully you will enjoy them all. Amazon The Amazon logo is an extremely simple logo and while the arrow may just look like a smile it actually points from a to z. This represents that Amazon sell everything from a to z and the smile on the customers face when they bought a product. Baskin Robbins
  • 2. The Baskin Robbins logo may look like it includes a simple BR above the name but if you take another look you will that it includes a pink number 31. This is a reference to the original 31 flavors. Chick-fil-a The Chick-fil-a logo incorporates a chicken into the C. Although this isnt very hidden, it is still very clever. Eighty20 The eighty20 logo is a bit of a geeky one to figure out, the two lines of squares represent a binary sequence with the blue squares being 1s and the grey squares being 0s. Which makes 1010000 which represents eighty and 0010100 which represents 20. F1
  • 3. The F1 logo is a fairly simple one to figure out. The negative space in the middle creates the 1. Facebook Places If you didnt already know Facebook Places, is Facebooks new geolocational product. Which is in direct competition with the current leader in that area Foursquare. Now if you take another look at Facebook Places logo you will notice it is a 4 in a square now is this a coincidence or a dig at Foursquare? Fedex The FedEx logo look like a plain text based logo but if you take a second look between the E and the x you will see an arrows which represents the speed and accuracy of the companies deliveries. Milwaukee Brewers
  • 4. The old Milwaukee Brewers logo may look like a simple catchers mitt holding a ball, but if you take a second you will see the teams initials M and B. Museum of London The Museum of London logo may look like a modern logo design but it actually represents the geographic area of london as it as grew over time. NBC
  • 5. The NBC logo has a hidden peacock above the above text which is looking to the right, this represents the companies motto to look forward and not back, and also that they are proud of the programs they broadcast. Northwest Airlines The old Northwest Airlines logo may look like a simple logo but if you take a closer look the symbol on the left actually represent both N and W and because it is enclosed within the circle it also represents a compass pointing northwest. Piano Forest The Piano Forest logo may look like a simple text logo with trees above it, but if you take another look you will see that the trees actually represent keys on a piano. Toblerone
  • 6. The Toblerone logo contains the image of a bear hidden in the Matterhorn mountain, which is where Toblerone originally came from. Tostitos The Tostitos logo includes two people sharing a chip and a bowl of salsa, this conveys an idea of people connecting with each other over a bowl of chips. Treacy Shoes The Treacy Shoes logo is very cute logo with a shoe hidden between the t and s. About the Author Thomas Hardy is a freelance web designer from Newcastle upon Tyne (UK), here is his portfolio. He founded Design-Heaven and Work-Killer, where he regularly blogs. You will also find him on Twitter and Facebook. Related Posts Here's some other articles that you will definitely find useful. 20 Logos with Clever Negative Space 30 Fresh and Inspiring Logo Designs
  • 7. 20 Examples of Simplistic but Effective Logo Design 30 Typography Focused Logo Designs A Showcase of Creative Punctuation in Logo Design 56 comments 1. Yorrany Braga August 24, 2010 Genial, great insight. Thanks for sharing. Reply
  • 8. 2. Matthew August 24, 2010 Thanks for sharing mate, this was such an interesting read. Thouroughly enjoyed this article. Cheers! Reply 3. Rozi August 24, 2010 What could I say? Creative! This is how logo should be. Simple, beatiful and meaningful. Reply 4. Lovely August 24, 2010 Superb, aside from the obvious popular topic shoehorning in of the Facebook Places logo. If thats how you draw the number 4, you need to go back to school. It just isnt there. Reply Bret Juliano August 24, 2010 Theres a rough version without the map indicator on it (Some colors have been changed for visibility) http://tinypic.com/r/16kyk44/4 Reply 5. Jakob Birgersson August 24, 2010 Designers with brains. I like that! Reply 2experts August 25, 2010 me too Reply
  • 9. 6. Erjon Mehmeti August 24, 2010 These guys should go bowling with Leonardo Da Vinci )) Thanks for the article, I will never view the logos the same anymore. Reply 7. Warren Jerzyszek August 24, 2010 Great list I have to be totally honest and say that I never noticed the connections and hidden meanings behind the logo designs youve shared with us. I really enjoy logo design and also try to include little secrets here and there but like you mentioned the simpler the logo gets the harder it is to incorporate hidden meanings. This was a really good read. Thanks for sharing. Reply 8. Simon Willans August 24, 2010 Doesnt the eighty20 one only work backwards. - It should be 1, 2, 4, 8, 16, 32, 64, not the other way around? Reply Brian Altenhofel August 24, 2010 The eighty20 logo is correct. Binary is written with the lowest number to the right, just like hexadecimal and decimal notation. Reply 9. Webrunner August 24, 2010 I dont think Facebook places logo is related to 4square, its only Facebooks F rotated 90属CCW Reply Ben August 24, 2010 Whether or not the 4 / square was intentional is debatable, but I bet whoever designed it, even if they meant for it to appear like the facebook lowercase f, must have realized it at some point, smirked, and left it like that on purpose.
  • 10. Reply 10. kropped August 24, 2010 Cool collection Reply 11. Nico Kunz August 24, 2010 To be honest, your post is just a rehash of about a million other blog posts out there that showcase hidden messages in logos. If you had found a new one then that would have been cool. Reply Moz August 24, 2010 I agree disappointing collection, and rather limited observations too, compared with whats gone before. Reply 12. Thomas R淡st Stenerud August 24, 2010 Brilliant post, indeed. Wasnt a part of the idea behind the NBC Peacock to highlight the vibrant colours of the colour TV set? Cant remember where I picked that up, though. Nevertheless; thanks for sharing! Reply 13. web designer leicester August 24, 2010 Nice post, i never noticed the amazon logo points from A-Z before Reply 14. Brian Altenhofel August 24, 2010 The Big Ten Conference logo (American college football) also has a good one. A few years back, they expanded to 11 teams, but Big Eleven doesnt have the same ring to it. So, they put some 1s on either side of the T in negative space. Reply
  • 11. 15. Rob Dyson August 24, 2010 Bar the Eighty 20 logo, I dont think any of these were particularly designed to be hidden- rather they all represent the ingenuity of good designers (I would have said they were all quite overt). But seeing them altogether is a great celebration of what makes a memorable brand design, so thanks for sharing Reply 16. Lara August 24, 2010 I never noticed the arrow in FEDEX! I feel so ashamed. Reply 17. Ivan Tsankov August 24, 2010 Simply brilliant!What could I say? The NortWest Airlines,Fedex and Amazon logo are created by real,creative designers! This is how it should be done! Reply 18. Brad Morse August 24, 2010 Another one Ive always liked is the Safe Auto logo. There is a rear view mirror in between the S and A in the logo. http://www.safeauto.com/ Reply 19. Austin Pickett August 24, 2010 Now I want a toblerone! Reply Scott September 5, 2010 I know its an old joke, but its near impossible to eat a Toblerone without hurting yourself.
  • 12. Reply 20. Online Printing Services August 24, 2010 Didnt know that the bear was in the Toblerone logo. Reply 21. Johnny Deeze August 24, 2010 Abuse of the word hidden. Reply 22. Eko August 25, 2010 Amazing, very creative logo design Thanks Reply 23. Dave August 25, 2010 Check out the Big Ten Conference logo. The task was to create a logo for a conference that actually has eleven teams. Great. Reply 24. Grzegorz August 25, 2010 Great article. Thats amazing pice of art! Reply 25. Craig August 25, 2010 Creative and well thought out Logos, Thanks for the share. Reply
  • 13. 26. Dawid Deja August 25, 2010 Lots of interesting stuff. This was the first time I was looking at most of this logos differently. Cheers for this article. Reply 27. Jeff August 25, 2010 Creative, yes. Hidden, no. Reply 28. Arslan August 25, 2010 Nice Collection Reply 29. Kartlos Tchavelachvili August 25, 2010 very interesting stories behind those logo designs, especially Amazon & NBC. TH4NK5 : ) Reply 30. Mauricio Gonz叩lez August 25, 2010 The xx logo may look like a simple logo but if you take a closer look Reply 31. mimwow August 26, 2010 good article, thank u. guys who made those logos are pure genies.
  • 14. Reply 32. Hey August 29, 2010 Most of these are pretty obvious. Come on- Baskin Robbins? The hidden element is highlighted in pink. I feel like the only one that will always truly shine is the FedEx one. That is because it works and reads exactly the same weather you see the negative space or not. Reply 33. Hey August 29, 2010 whether* Reply 34. thesebb August 29, 2010 Very interesting article! I really like Amazon and Fedex. All of them are very good though. Reply 35. Lisa Thomason August 31, 2010 Amazing, very original logo designs. LT Reply 36. Amanda Smit September 1, 2010 Brilliant, and loved the explanations too! Reply 37. rickwebz September 1, 2010 Not sure if I should be amazed or feel shameful. Most of those logos have been in front of me for years and I never saw the hidden elements in them. Reply
  • 15. 38. inspirationfeed September 1, 2010 Fedex logo is classic! Reply 39. Azim Khatri September 3, 2010 Brillian jobquite interesting Reply 40. Jeff September 3, 2010 Interesting information on how some of these logo designs came about, Cheers Reply 41. blogwebdesigner September 12, 2010 Very interesting article! I really like Fedex. Reply 42. Fabian Lujan September 14, 2010 Carrefour logo? Theres a C in the white neutral space. Reply 43. skaizun September 14, 2010 What might be a coincidence, the blue area of the letter m in the baseball Milwaukee Brewers logo appear to be three mugs of beer, and the yellow part could be the foam! Brewers and Beer! Reply
  • 16. 44. Rett October 1, 2010 Nice job choosing the most obvious hidden messages. And I think your the 1000th designer to write about the fed ex arrow. Reply 45. Simon Hall October 8, 2010 Never noticed the bear in the Toblerone logo before. Ill sleep better for that. Reply 46. Jason Bones November 7, 2010 This Facebook Groups thingturned sideways represents an f. Reply 47. Felipe Spina November 16, 2010 Maybe you could see the Carrefour supermarket logo, its a good example as well Reply 48. Miguel November 16, 2010 Fantastic article. Thanks Reply 49. Achim November 21, 2010 Wow, that Fedex and Toblerone thing really got me seeing it for years but never REALLY seeing it. Thanks for sharing and opening eyes. Reply
  • 17. 50. web design hull December 7, 2010 Nice collection, there were plenty of hidden elements that Ive never noticed I cant believe Ive missed the fedex arrow. Reply Leave a Reply Name (required) Mail (will not be published) (required) Website Submit Comment Subscribe Get updates via RSS, Email, or Twitter. Subscribe to RSS Feed Subscribe to Email
  • 18. Premium Membership Instant access to a large library of premium files plus new premium content every week. Learn MoreLogin Other Resources Premium WordPress Themes The Photo Argus Card Observer Six Revisions Fuel Your Creativity Vandelay Design Blog DesignM.ag Blog.SpoonGraphics Web Designer Tools List Web Design Blog BrushKing Room122 RIA Blog 2experts Design Web Designer Depot
  • 19. Wallpaper Blog TutZone WPBeginner Design Resources Speckyboy Design Magazine N.Design Studio 1st Web Designer Copyright 息 2010 Web Design Ledger. All rights reserved. About | Contact | Feed | Privacy Policy