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150206 mppb presentation_en-2colors-bra

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SANKOM Russia
SANKOM Russia

1. Most bras today contribute to poor posture by pulling shoulders forward and down, but the multivectoral posture bra is designed to improve posture. 2. The multivectoral posture bra works by using more elastic material in some areas and less elastic in others to simultaneously provide a push-up effect while also drawing the shoulders back into a correct posture. 3. This innovative bra design aims to give women the aesthetics they want without the negative health effects of poor posture typically associated with other bra types.

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Multivectoral Posture Bra 1 Copyright 息
In the 21st century bras have become a necessity for women. Women spend 16 billion USD solely on bras per year. As modern woman spends more than half of her life wearing a bra, negative consequences to her health can arise, if the bra is not chosen properly. 2 Over 85% of women wear the wrong size of bra. Very few know what types of bras are the best for their wellbeing. 15% 85% 15% - women wearing the correct size of Bra 85% - women wearing the the wrong size of Bra Copyright 息
Todays world of bras is quite variable, but all these bras has one common general drawback: 3 Copyright 息
Most bras create significant extra load on the spine and shoulders due to partial transfer of breast weight on shoulder girdle. The increase of the static and dynamic pressure on shoulder girdle, back and neck on everyday basis bends to shoulders bent inwards which leads to an incorrect posture, discomfort, pain and other health disorders. 4 Even minor pressure during long period of time can be the reason of significant changes in womens posture and health. The main drawback of classical bras 4 Copyright 息
shoulders are brought together; head and back are bent forwards; the chest is flattened; the stomach protrudes forward; spine and shoulder blades are backwards. 5 Main characteristics of incorrect posture: 5 Copyright 息
- an alternation in overall skeleton; - motor apparatus disorder; - headaches; - back pain; - malfunctions of the respiratory, nerve and cardiovascular systems; - sagging belly; - violation of lumbar mobility; - weakening of the calf and thigh muscles; - loose skin on the face; - the appearance of double chin; - etc. Many women have these problems without realising that the cause of these issues is their bras. An incorrect posture and particularly stoop can lead to: 6 Copyright 息
The situation becomes more critical when women wear push-up bra to achieve better aesthetical appearance. Push-Up Effect It leads to push-up effect: stronger outline as well as younger and firmer appearance of the breasts. The push-up bra elevates and draws together the breasts. 7 Copyright 息
This is the price women have to pay for the good aesthetic look. (push-up effect) 8 Copyright 息
The biggest disadvantage is that push- up bras can lead to development of incorrect posture and a stoop. According to the law of physics: the forces elevating the breasts up always equal to the forces causing the load on the shoulder That is why: the stronger the push-up effect is, the higher the probability for stoop development and incorrect posture exists. 1 9 Copyright 息
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Special orthopedic bras exist on the market thet improves posture and combats stoops by bringing the shoulters backwards and shoulder blades together However many women choose not to wear orthopedic bras as they cause the push- down effect (spreading breasts outwards due to shoulders being pulled bacwards 13 Copyright 息
Positive: forms correct posture. Negative: creates non- aesthetic (push-down) effect. Positive: creates aesthetic (push-up) effect. Negative: forms incorrect posture. Classical (push-up) bra Orthopedic bra Complicated choice? 1 1 14 Copyright 息
Negative: forms incorrect posture. Creates aesthetic (push-up) effect Positive: creates aesthetic (push-up) effect. How to achieve it? Forms correct posture Classical (push-up) bra Orthopedic bra Women objectively need a New type of Bra which: Negative: creates non-aesthetic (push-down) effect. Positive: forms correct posture. 1 1 15 Copyright 息
SANKOM Multivectoral Posture Bra The solution is Multivectoral Posture Bra patent app. PCT/CN 2012/086384 for 146 countries. 16 Copyright 息
The solution is Multivectoral Posture Bra patent app. PCT/CN 2012/086384 for 146 countries. This is the first bra in the world that diminishes both drawbacks and simultaneously uses the advantages of orthopedic and push-up bras. 17 Copyright 息
Less elastic part More elastic part Drawing inwards and elevating the left breast (push-up effect) is provided by pulling the left shoulder backwards. 18 Copyright 息 Less elastic part
Drawing inwards and elevating the right breast (push-up effect) is achieved by pulling the right shoulder backwards. 19 Copyright 息 Less elastic part More elastic part Less elastic part
Even though it provides the desired esthetical push-up effect, the pressure on the shoulder girdle is directed at drawing the shoulders backwards, not pulling them inwards. Therefore the conditions for maintaining the correct posture are created. This bra structure simultaneously draws the shoulders outwards and pulls and pushes up the breasts inwards. 20 Copyright 息
3 21 Copyright 息 Functional Brassiere, right part 1. More elastic part 2. Less elastic part 3. Connection line 1 1 1 2 2 3
22 Copyright 息 Functional Brassiere, left part 1. More elastic part 2. Less elastic part 3. Connection line 1 1 1 2 2 3 3
23 Copyright 息 Functional Brassiere, expanded view 1. More elastic part 2. Less elastic part 3. Connection line 1 2 2 1 1 1 1 2 1 2 2 3 3 2
24 Copyright 息 Functional Brassiere, general view 1. More elastic part 2. Less elastic part 3. Connection line 1 1 1 2 2 1 2 2 22 3 3
25 Copyright 息
26 Copyright 息
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30 Copyright 息
In order to improve push-up effect the cups of the bra can be supplied with special pads to regulate the visual size of the breast. The side part of the strap is fixed to the inside of the bra pad. When it is pulled the pad is moved, but not the cup. So the cup remains static or moves less than the pad. The use of multivectoral posture push up bra alters the balance of the neck and back muscles by drawing the shoulders backwards and eliminating the conditions to develop a stoop. 31 Copyright 息
32 Copyright 息 1.How it works 2. Benefits 3. Problems with other Bras 4. Did you know? / Facts about Bra 5. Target customers (maternity/nursing)
www.sankom.com E-mail: info@sankom.com Tel: +41 32 422 50 00 Fax: +41 32 422 40 00 For more information please contact : Rue de la Moli竪re 2 2800 Del辿mont, SWITZERLAND Email: info@sankom.com 33 Copyright 息
Multivectoral Posture Bra

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150206 mppb presentation_en-2colors-bra

  • 2. In the 21st century bras have become a necessity for women. Women spend 16 billion USD solely on bras per year. As modern woman spends more than half of her life wearing a bra, negative consequences to her health can arise, if the bra is not chosen properly. 2 Over 85% of women wear the wrong size of bra. Very few know what types of bras are the best for their wellbeing. 15% 85% 15% - women wearing the correct size of Bra 85% - women wearing the the wrong size of Bra Copyright 息
  • 3. Todays world of bras is quite variable, but all these bras has one common general drawback: 3 Copyright 息
  • 4. Most bras create significant extra load on the spine and shoulders due to partial transfer of breast weight on shoulder girdle. The increase of the static and dynamic pressure on shoulder girdle, back and neck on everyday basis bends to shoulders bent inwards which leads to an incorrect posture, discomfort, pain and other health disorders. 4 Even minor pressure during long period of time can be the reason of significant changes in womens posture and health. The main drawback of classical bras 4 Copyright 息
  • 5. shoulders are brought together; head and back are bent forwards; the chest is flattened; the stomach protrudes forward; spine and shoulder blades are backwards. 5 Main characteristics of incorrect posture: 5 Copyright 息
  • 6. - an alternation in overall skeleton; - motor apparatus disorder; - headaches; - back pain; - malfunctions of the respiratory, nerve and cardiovascular systems; - sagging belly; - violation of lumbar mobility; - weakening of the calf and thigh muscles; - loose skin on the face; - the appearance of double chin; - etc. Many women have these problems without realising that the cause of these issues is their bras. An incorrect posture and particularly stoop can lead to: 6 Copyright 息
  • 7. The situation becomes more critical when women wear push-up bra to achieve better aesthetical appearance. Push-Up Effect It leads to push-up effect: stronger outline as well as younger and firmer appearance of the breasts. The push-up bra elevates and draws together the breasts. 7 Copyright 息
  • 8. This is the price women have to pay for the good aesthetic look. (push-up effect) 8 Copyright 息
  • 9. The biggest disadvantage is that push- up bras can lead to development of incorrect posture and a stoop. According to the law of physics: the forces elevating the breasts up always equal to the forces causing the load on the shoulder That is why: the stronger the push-up effect is, the higher the probability for stoop development and incorrect posture exists. 1 9 Copyright 息
  • 13. Special orthopedic bras exist on the market thet improves posture and combats stoops by bringing the shoulters backwards and shoulder blades together However many women choose not to wear orthopedic bras as they cause the push- down effect (spreading breasts outwards due to shoulders being pulled bacwards 13 Copyright 息
  • 14. Positive: forms correct posture. Negative: creates non- aesthetic (push-down) effect. Positive: creates aesthetic (push-up) effect. Negative: forms incorrect posture. Classical (push-up) bra Orthopedic bra Complicated choice? 1 1 14 Copyright 息
  • 15. Negative: forms incorrect posture. Creates aesthetic (push-up) effect Positive: creates aesthetic (push-up) effect. How to achieve it? Forms correct posture Classical (push-up) bra Orthopedic bra Women objectively need a New type of Bra which: Negative: creates non-aesthetic (push-down) effect. Positive: forms correct posture. 1 1 15 Copyright 息
  • 16. SANKOM Multivectoral Posture Bra The solution is Multivectoral Posture Bra patent app. PCT/CN 2012/086384 for 146 countries. 16 Copyright 息
  • 17. The solution is Multivectoral Posture Bra patent app. PCT/CN 2012/086384 for 146 countries. This is the first bra in the world that diminishes both drawbacks and simultaneously uses the advantages of orthopedic and push-up bras. 17 Copyright 息
  • 18. Less elastic part More elastic part Drawing inwards and elevating the left breast (push-up effect) is provided by pulling the left shoulder backwards. 18 Copyright 息 Less elastic part
  • 19. Drawing inwards and elevating the right breast (push-up effect) is achieved by pulling the right shoulder backwards. 19 Copyright 息 Less elastic part More elastic part Less elastic part
  • 20. Even though it provides the desired esthetical push-up effect, the pressure on the shoulder girdle is directed at drawing the shoulders backwards, not pulling them inwards. Therefore the conditions for maintaining the correct posture are created. This bra structure simultaneously draws the shoulders outwards and pulls and pushes up the breasts inwards. 20 Copyright 息
  • 21. 3 21 Copyright 息 Functional Brassiere, right part 1. More elastic part 2. Less elastic part 3. Connection line 1 1 1 2 2 3
  • 22. 22 Copyright 息 Functional Brassiere, left part 1. More elastic part 2. Less elastic part 3. Connection line 1 1 1 2 2 3 3
  • 23. 23 Copyright 息 Functional Brassiere, expanded view 1. More elastic part 2. Less elastic part 3. Connection line 1 2 2 1 1 1 1 2 1 2 2 3 3 2
  • 24. 24 Copyright 息 Functional Brassiere, general view 1. More elastic part 2. Less elastic part 3. Connection line 1 1 1 2 2 1 2 2 22 3 3
  • 31. In order to improve push-up effect the cups of the bra can be supplied with special pads to regulate the visual size of the breast. The side part of the strap is fixed to the inside of the bra pad. When it is pulled the pad is moved, but not the cup. So the cup remains static or moves less than the pad. The use of multivectoral posture push up bra alters the balance of the neck and back muscles by drawing the shoulders backwards and eliminating the conditions to develop a stoop. 31 Copyright 息
  • 32. 32 Copyright 息 1.How it works 2. Benefits 3. Problems with other Bras 4. Did you know? / Facts about Bra 5. Target customers (maternity/nursing)
  • 33. www.sankom.com E-mail: info@sankom.com Tel: +41 32 422 50 00 Fax: +41 32 422 40 00 For more information please contact : Rue de la Moli竪re 2 2800 Del辿mont, SWITZERLAND Email: info@sankom.com 33 Copyright 息