150528 ptdc15 tail_wind_audience_driven_planning
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Data / Audience driven advertising is usually provided in a black-box fashion with the advertiser having no transparency on how the end result came about. In this presentation, delivered during Programmatic Trading and Data Conference in Athens, TailWind provides a behind the curtains view of how an Audience Driven Execution really works in Real time Advertising.
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SEO TRENDS 2025: Adapt or Get Left Behind
What really matters in 2025 SEO?
The SEO landscape is evolvingfast. If youre stuck in old playbooks, youre already behind.
￥ Swipe also through the carousel below for more detailed tips about each trend.
1. E-E-A-T: The Non-Negotiable Core
Google prioritizes Experience, Expertise, Authoritativeness, Trustworthiness (critical for YMYL topics).
鏝 Share case studies, customer journeys, etc.
鏝 Add credentials to bios.
鏝 Earn niche-related backlinks; update content regularly.
2. AI Tools: Speed vs. Substance
Help yourself with AI, but have in mind that purely AI content lack uniqueness and expertise; Googles AI Overviews reward expertise.
鏝 Inject original data, your expertise, testimonials.
鏝 Use headers & bullets for AI parsing.
3. Search Intent
65% of searches trigger SERP features (Ahrefs).
鏝 Analyze top-ranking pages content type.
鏝 Use SEO tools keyword intent filter.
4. Firsthand Experience: Your Unfair Advantage
Googles OriginalContentScore is a ranking factor.
鏝 Publish original research (surveys, A/B tests, etc.).
鏝 Add Meet the Team pages.
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鏝 Turn support logs into guides.
鏝 Use simple language.
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鏝 Target micro-niches.
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Featured snippets/image packs eat 65% clicks.
鏝 Answer questions in 4060 words.
鏝 SEO-optimize images with descriptive alt text.
8. Cross-Platform SEO
40% of Gen Z uses TikTok/Instagram for search. Google prioritizes its platforms like YouTube.
鏝 Repurpose blogs into posts, reels, and videos.
鏝 Use hashtags.
9. UX: Googles Secret Metric
Dwell time / bounce rates impact rankings.
鏝 Ditch autoplay videos, unnecessary & intrusive pop-ups.
鏝 Use subheadings, visuals & short paragraphs.
10. Technical SEO: Silent Rank Killer
53% abandon slow sites (>3s load).
鏝 Fix slow pages.
鏝 Compress images.
鏝 Improve Core Web Vitals.
鏝 Minify JS & CSS.
11. Video SEO
YouTube drives 10% global traffic. Google shows videos in SERPs.
鏝 Optimize titles & descriptions.
鏝 Add tags, timestamps & transcripts.
12. Local SEO
46% seek local info (BrightLocal).
鏝 Target near me + service keywords.
鏝 Encourage reviews.
13. Voice Search
20% of searches are voice-based.
鏝 Target question-based keywords.
鏝 Use FAQ schema.
14. SEO Basics
Core SEO principles remain critical.
鏝 Clean URLs.
鏝 Compelling meta titles & descriptions.
鏝 Quality content + internal linking.
Pro Tip: SEO Audit your site regularly. Monitor Google Search Console.
#SEOTRENDS2025 #HOWTOSEO2025
#SEOTIPS #SEO #MATEJOTAR #DIGIMEDIA
Whats your #1 focus for 2025 SEO? Would you add any additional important SEO trend?
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2. AI Tools: Speed vs. Substance
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鏝 Add Meet the Team pages.
5. User-Centric SEO: Solve, Dont Sell
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鏝 Turn support logs into guides.
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鏝 Use Answer The Public & Semrush Keyword Gap.
鏝 Target micro-niches.
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8. Cross-Platform SEO
40% of Gen Z uses TikTok/Instagram for search. Google prioritizes its platforms like YouTube.
鏝 Repurpose blogs into posts, reels, and videos.
鏝 Use hashtags.
9. UX: Googles Secret Metric
Dwell time / bounce rates impact rankings.
鏝 Ditch autoplay videos, unnecessary & intrusive pop-ups.
鏝 Use subheadings, visuals & short paragraphs.
10. Technical SEO: Silent Rank Killer
53% abandon slow sites (>3s load).
鏝 Fix slow pages.
鏝 Compress images.
鏝 Improve Core Web Vitals.
鏝 Minify JS & CSS.
11. Video SEO
YouTube drives 10% global traffic. Google shows videos in SERPs.
鏝 Optimize titles & descriptions.
鏝 Add tags, timestamps & transcripts.
12. Local SEO
46% seek local info (BrightLocal).
鏝 Target near me + service keywords.
鏝 Encourage reviews.
13. Voice Search
20% of searches are voice-based.
鏝 Target question-based keywords.
鏝 Use FAQ schema.
14. SEO Basics
Core SEO principles remain critical.
鏝 Clean URLs.
鏝 Compelling meta titles & descriptions.
鏝 Quality content + internal linking.
Pro Tip: SEO Audit your site regularly. Monitor Google Search Console.
#SEOTRENDS2025 #HOWTOSEO2025
#SEOTIPS #SEO #MATEJOTAR #DIGIMEDIA
Whats your #1 focus for 2025 SEO? Would you add any additional important SEO trend?
Comment below 皙鏝The Secret Guide to Marketing Your Local Business For More Sales & Customers!
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l examine the evolution of technology and the rise of the internet and its profound effect on human interactions, reshaping personal relationships, business practices, and global connectivity over the past two decades. A mix of key statistics and case studies will highlight the significant changes in how we communicate in the digital age.
KEY TITLE SLIDES:
- Introduction
- Access to the Internet
- History of the internet and technology
- Internet Connection Types
- Types of Electronic Devices
- Digital Device Applications
- Digital Devices used by Audiences
- How Consumers Search for Information
- What Consumers Buy Online
- Online Buyer Process
- Online Video Trends
- Consumer Trends
- Top Strategic Technology Trends
- 5 Biggest Changes Technology has Made to Modern Life
- Pros & Cons
- Summary
- References
In conclusion, we have the unprecedented ability to shape and envision different future through technology. As we continue to innovate, it's crucial to reflect on the ethical implications these advancements have on society and the diverse groups it affects. The rapid pace of technological change brings both opportunities and challenges, making it essential to consider how our decisions today will influence the world of tomorrow.
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12 E commerce Marketplaces: Online marketplaces for products and services are experiencing significant growth, in line with the old proverb, Go where your customers are. Major players in this sector, such as Rakuten, Amazon, Alibaba, Walmart, and eBay, are witnessing a surge in popularity. According to research from Be | Shaping the Future (Be STF), global marketplace sales are expected to reach USD $8.8 trillion by 2025, reflecting an impressive compound annual growth rate (CAGR) of 20%.[1] Furthermore, online marketplace sales are poised to enhance the overall growth of online sales, with their share of total online sales projected to increase from 19% in 2020 to 24% by 2025. This trend highlights the vital role that online marketplaces will play in the future of retail. By selling on these marketplaces, brands can enhance visibility, improve the shopping experience for customers, and potentially increase earnings. However, despite the wealth of opportunities available, entering foreign markets remains a considerable challenge for many businesses. The article below provides a detailed overview of top e commerce marketplaces with their pros and cons, making it easier for you to initiate your online selling via these platforms.
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TAM AdEx reports 58% rise in print ad space since 2020
Overview of Print Advertising Trends
The latest TAM AdEx report reveals a 58% increase in print ad space in 2024 compared to 2020, with a modest 1% rise over the previous year. The quarterly trends show a 9% growth in ad space per publication in the fourth quarter of 2024 compared to the first quarter.
Leading Sectors and Categories
The auto sector led print advertising in 2024, contributing 15.2% of the total ad space, followed closely by the services sector at 14.9%. Within the auto category, cars accounted for 8% of ad space, while two-wheelers secured a 6% share. Notably, two-wheelers recorded the highest growth among the top 10 categories, increasing by 29% year-on-year.
Advertisers and Brands
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales Promotions
Sales promotion ads played a significant role, occupying 32% of total ad space in 2024. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%.
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales promotion ads played a significant role, occupying 32% of total ad space. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%. Brand promotion ads, without additional incentives, made up 65% of the ad space.
Festive Advertising
Deepavali remained the most prominent festival for print advertising, capturing 28% of the total ad space in 2024. It was followed by Navratri/Durga Puja at 21% and Christmas/New Year at 15%.
Ad Innovations and Positions
Ad innovation also marked a notable trend, with figured outline emerging as the leading innovative ad layout, followed by French window and tab formats. The top five innovative ad layouts collectively accounted for 0.6% of total ad space.
In terms of ad positioning, jacket-full page ads were the most preferred, with more than 8,400 brands opting for this format, led by Allen Career Institute.
Conclusion
The report highlights the resilience of print advertising, with sectors like auto, services, and education driving ad volumes, while festive themes and promotional strategies continue to shape the landscape.
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Users appreciate its intuitive interface, which simplifies the process of setting up email sequences and workflows. With features designed to manage lists effectively and provide insightful analytics, Getresponse empowers marketers to make informed decisions. This review will dissect these essential capabilities, highlighting how they can benefit businesses aiming to optimize their email marketing efforts.150528 ptdc15 tail_wind_audience_driven_planning
- 7. You are an Automotive Advertiser, which one would you use?
- 8. Goals KPIs Benchmarks Whos the target audience Media Consumption Patterns Consumption Lifecycle Patterns Data Sources Tagging Strategy Normalization Segment Selection Prospecting Strategy Retargeting Strategy Media Mix Cross Channel Buying Media Optimization Tactics Cross Channel Reporting and Attribution Optimize Audiences vs KPIs
- 10. Have you recently done consumer research about your target audience attitudes and behavior? Is the data actionable? Have you been segmenting your target audience in your marketing plan? Do you have access to updated and clean customer data? What kind of data is that? Is your customer data gathered in one location? Do you have partners that could enhance your targeting capabilities? Do you know which channels and times is your audience better addressed?
- 12. Who What How Soon/Often Socio-demographic 18-30, Women 60% Urban, Educated Psychographic Style Addict Party Girl Product Interests Home Deco, Music, Auto, Going Out, Travel Purchase Intent Frequency, Recency Purchase Frequency No purchase last year
- 14. March: This segment starts closing the funnel and test-driving cars 3-4 months in advance of the actual purchase. April: Spring is in the air. The segment is getting ready for an Easter Break trip. A nice new car will be needed. June: The month when schools and universities end and the summer travel fever starts. Most of the purchases for this category are being done during this period.
- 15. Socio-demographic Psychographic Product Interest Service Interest Purchase Intent Purchase Frequency
- 16. Prospecting Retargeting Existing Clients
- 20. Canada CPAX France Audience Square La Place Media Denmark DUN Czech Republic CPEx Established Alliance Discussion on Alliance Greece Project Agora Romania Project Agora UK Pangaea AOP MENA Project Agora Hungary Project Agora
- 22. To establish the right relationship with your consumers you need to engage with them in the right context. Project Agora brings targeted audiences in a premium local context to enhance the power of your message. The Partners List is being enriched continuously. Please consult with Project Agoras local team for the most updated info.
- 23. Women aged 25+ who are always in the market for beauty and fashion products. They follow the latest trends and news. While they have a preselected number of brands they use, they are always open to try the next new thing. Online, they read their favorite women sites (fashion, beauty, celebrity chef, astrology) and celebrity news. University students or single young professionals up to 34 living in urban areas. Spending their going out time in trendy new bars, music gigs, cinemas, theaters. They spend time listening to music online and watching TV series and movies. They claim that they use Twitter and Instagram more than Facebook. Frequent visitors of theater and music specific websites. Upmarket university educated white collar professionals 30+. These urbanites enjoy leisure- intensive lifestyles. They travel, go out to eat, shop online and offline. Surrounding their homes are the signs of upscale living: Stylish home-deco, brands clothing, premium cosmetics. Online they read cultural news, business websites, professional self-help guides and going out sites.